Critical Analysis of IS in Latureae Healthcare Organization

CRITICAL ANALYSIS OF IS
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Critical analysis of IS
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Author Note

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Executive Summary
Linking between the primary as well as the secondary activities of the business models with the
value creating activities is very much required in order to enhance the value offered to the
consumers of the business. The sub activities of the business models used in business
organizations are also linked with the primary and secondary activities. This report shall be
identifying the links between the primary and secondary activities of the business model
maintained by Latureae which is a healthcare organization located in Australia.

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Table of Contents
1. Introduction..................................................................................................................................4
2. Identification of Primary and Secondary Activities in the Business Model................................5
3. Links between Primary and Secondary Activities in the Business Model..................................7
3.1 Identify links between the value-creating activities and sub activities..................................8
4. Conclusion...................................................................................................................................9
5. Recommendations........................................................................................................................9
6. Reference...................................................................................................................................10

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1. Introduction
The net profitability of a business depends upon the selection of business models as it
helps in anticipating the target audiences and opportunities of the expenses. The investors of the
business usually review a business model.
As per Porter (2016), Porter’s value chain model highlighted that the primary activities of
a business model includes sales and marketing, inbound and outbound logistics and the
operations department. Whereas the secondary activities of the business model includes the HR
department, procurement activities, any kind of technological changes made in the business and
infrastructural change.
Established in the year 2000, Latureae is one of the most reputed healthcare organizations
in Australia. This health and awareness organization provides huge range of service to the
Australian citizens apart from their healthcare department; the other service provided by them is
in education sector. The prime organizational target of this organization is to provide a natural
approach to the health programs of the Australian citizens.
According to Porter & Kramer (2019), Porter’s value chain is very much significant in a
business as it can help to focus on the systems and the activities of the consumers of the
business. New business value can be created in the first place using this analysis.
However, as discussed by Başer & Bozoğlu (2018), the cost of each of the activities of
the business along with the profit can be monitored using the Porter’s value chain.