Analysis of Martin Luther King Jr's Speech and Apple's CEO Tim Cook's Report

MPM732: Critical Thinking for Managers
Assignment 1: Written Report
(Critical Analysis)
Name: Sakchhyam Gauchan
Student ID: 218584031
Word count:

Analysis of Martin Luther King Jr famous speach “I have a Dream” 1963
Martin Luther King was a Baptist minister, social right activist and leader of the American civil
right movement who gave the most memorable and iconic speech of all time in US history; “I
have a Dream”. It was delivered at Abraham Lincoln’s Memorial in Washington D.C., on 1963.
He spoke to end the racism in United States, for the freedom of negros, that all men should be
treated equally. His speech “I have a Dream” got so famous, it started a movement.
In his speech one of the most powerful lines where read, “I have a dream that my four little
children will one day live in a nation where they will not be judged by the color of their skin but
by the content of their character”(The Martin Luther King, Jr., Research and Education Institute,
n.d.). The key message in his speech was that all people are created equal, no matter what skin
color you have got or which religion you follow. As the people were treated unequally, mainly
negros, they had to struggle a lot in order to adjust in a society as they were in a deep poverty
line.
Martin Luther King Jr, in his speech he used great strategy to convince his audience to stand
together for the rights afforded to all under the Constitution. He used figurative language such as
metaphors and repetition in order to convey his purpose. His speech made a greatest
demonstration for freedom in the history for the black community. Martin Luther King Jr.
highlighted his dream for the black people to help them realize that they all share the same
dream. He represented the concept of justice for the nation that all black people and white people
should be given equal justice.
Martin Luther King Jr. was the leader taking the stand for the negros. He wanted the black
people to be equally treated as the white people. He was taking a stand for all the black people so
they can have the same right as the white people. Because of his speech many were motivated
to stand up and fight for their rights. Martin Luther King Jr. made many people realize
how bad the discrimination in the U.S. was. His speech proved the nation that people
would no longer tolerate senseless, racial injustice. Due to his speech the outcome for
the black people came to be successful and peace came in the history of the US. His
speech will be forever be remembered due to its powerful impact and its everlasting
message for the freedom of the black people. At last Martin Luther King Jr’s dream
came true, “where little black boys and girls will be able to join hands with little white
boys and white girls and walk together as sisters and brothers.”

Analysis of Apple’s CEO Tim Cook
Apple’s CEO Tim Cook revised their guidance or expectation in Apple’s fiscal 2019 (first
quarter) to Apple’s investor through a letter to the investors. Tim Cook gave a glance of the
company’s expectation in this letter as he has clearly estimated the value of revenue to be $84
billion, gross margin to be 38% and so on. According to his estimation, Tim Cook ascertains that
the company’s revenue would be lower than original guidance for the present quarter. He had
also clearly mentioned to the investors that the first quarter would be impacted by both
macroeconomic and Apple-specific factors (Apple Newsroom, 2019).
Tim Cook has been able to discuss the four factors for the growth of the revenue over a year for
the quarter. At first, Cook gave the analysis of their new product iPhone XS and iPhone XS Max,
which was sent in Q4’18. He mentioned that the new models placing the channel fill and early
sales in that quarter, whereas a year ago iPhone X dispatched in Q1’18, placing the channel fill
and early sales in December quarter. According to their expectation from this, they knew it
would create a troublesome analyze for Q1’19. Then he mentioned that the because of the strong
US dollar, it would create foreign exchange headwinds and forecasted thus would reduce their
revenue growth by about 200 basis points comparing to last year. They also realized that they
had an uncommon number of new products to slope during the quarter and anticipated that
supply imperatives would entryway their offers of specific products during Q1. Once more, this
additionally played out comprehensively in accordance with our desires. Offers of Apple Watch
Series 4 and iPad Pro were obliged much or most of the quarter. Tim also mentioned that Air
pods and MacBook Air were also additionally compelled, and they anticipated financial
shortcoming in some developing markets. This ended up having an essentially more prominent
effect than they had anticipated (Apple Newsroom, 2019).
But as he had assessed, he was right about the company’s quarterly revenue of $84.3 billion yet
there was a slight decrease of 5 percent from the year prior quarter, and quarterly profit per
diluted share of $4.18, up 7.5 percent. He has likewise referenced in his report that the revenue
from iPhone has declined 15 percent from the earlier year, while total revenue from every single
other products and services grew 19 percent. Furthermore, revenue from Mac and other different
accessories have also grown to 9 percent and 33 percent respectively (Apple Newsroom, 2019).
As Tim Cook was a bit disappointed to miss the revenue guidance, that they manage Apple for
long term, and for the present quarter’s outcomes which show that the hidden quality of Apple’s
business runs profound and wide.” He had also mentioned, that the Company’s dynamic
introduced base of gadgets achieved an untouched high of 1.4 billion in the principal quarter,
developing in every one of their geographic section. That is an incredible demonstration of the
fulfillment and reliability of their clients, and it’s also driving their Services business to new
records because of their expansion and quickly developing environment.” (Tim Cook, 2019).
As for Apple Inc. Board of directors has declared cash dividend of $0.73 per share of the
company’s stock. The profit is payable on February 14, 2019 to investors of record as of the end
of business on February 11, 2019. Tim has given the message to the investors that “Apple Inc is