Critical Analysis of Participatory Media Culture - Assignment

Added on - 29 Apr 2020

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1CRITICAL ANALYSIS OF PARTICIPATORY MEDIA CULTUREThe advancement in the Globalized network demands high necessitate for effectivecommunication. The inter connection between individuals have been bonded by a series ofeffective network of communiqué that brings the Media to the foreground as a medium ofeffective communication. Media in other words is the effective medium of communicationbetween the conveyor and the audience (Berger 2015).This essay deals in the critical analysis of the role of media and how it hastransformed itself into an effective both way communications rather that playing just the roleof conveying the message from the broadcaster or the speaker. The essay effectively justifiesthe role of media from a consumer culture to a participatory culture. This essay helpsunderstand the dual roles that the media has started to play from the single role that it initiallywas assigned for as well as critically analyse the impact of the adjustment on the society.The purpose of the essay is to understand and clearly justify the rationale of theparticipatory culture of media from a mere consumer culture and understand its impact andsignificance.Media is defined as a medium of effective communication that is being used animportant tool for delivering a significant message or data. With the revolution ofcommunication and emergence of newer methods of communication has effectively changedthe face of mass communication that has facilitated the easy exchange of interactions, opinionand values (Hepp and Krotz 2014).Initially the media was one way of communication such as television, radio andnewspaper that only facilitated the passing of message amongst the masses but with higherexpansion in the communication network, this gap has been slowly and gradually covered.The media has been successful in not only meeting its purpose but it effective dealt with thepoint of only one way communication (Horst and Miller 2013).
2CRITICAL ANALYSIS OF PARTICIPATORY MEDIA CULTUREThe initial phrase of communication through media was based on the consumerculture. In other words the individual were only considered to receive and listen to themessage but with gradual upgrading in time and the median concepts, participatory cultureshave started to be prevalent among the masses. Participatory culture in other words is theantonym of the consumer culture (Van Dijck 2013).According to the concept of participatory culture the individuals can not only benefitfrom the media as the consumers but the individuals can contribute to the process as well. Insimplified terms the individuals can be the participators or the contributors in the process ofcommunication. The advance in the technologies in terms of personal ownerships of privateinformation technologies such as computer and internet have facilitated them to participate ineffective communication via media and post their personal ideas and opinions regarding theirown aspect of interest (Hepp and Krotz 2014).The higher access to the internet facilities has enabled a outgrowing number ofmasses to use it in their own manner for the process of propaganda, work in a collaborativemanner in the dissemination of new, innovative and creative ideas as well as perception. Thenewer generation has begun to use this medium of propaganda to respond to the messages asforwarded by the sender, as well as astonishing the world with new concept and perspectives.Although the participatory culture in media has elevated extensively in the recenttimes by emergence of various broad casting medium especially the emergence of the internetyet its originated long time before where young individuals used to hand write or type theirown publications that were forwarded to the various networks of people that interesting hastransformed to the social network in the modern times (Lipschultz 2017).With the emergence of new platforms in the internet such as blogs, encyclopaedias,podcasts, social networking websites, you tube, photo bucket has influence and encouraged
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