Critical Chain Project Management PDF

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RESEARCHPROJECT
Table of ContentsCHAPTER 2: LITERATURE REVIEW.........................................................................................11.1 EasyJet airline is always improving their digital technology by increasing the use ofmobile apps............................................................................................................................11.2 Investigate all digital technology process and the tools to implement them into EasyJet21.3 Research the implications in how will affect the business new technology software......21.4 Differentiating through digital technology can be challenging for EasyJet....................3CHAPTER 3: RESEARCH METHODOLOGY.............................................................................43.1 Type of Investigation........................................................................................................43.2 Research Design...............................................................................................................53.3 Research Philosophy........................................................................................................53.4 Research Approach...........................................................................................................53.5 Data Collection.................................................................................................................53.6 Data Sampling..................................................................................................................63.7 Ethical Consideration.......................................................................................................6CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21REFERENCES..............................................................................................................................23.......................................................................................................................................................24
CHAPTER 2: LITERATURE REVIEWThis part of the research is identify as a scholarly articles, survey books and many otherrelevant sources about research area, particular issue or theory. It provides a summary, criticalevaluation and descriptions of these works regarding specific problem in research which is beinginvestigated. Such part of investigation are designed or planned to render an brief introduction ofsources that they have explored while investigating a specific topic. Main purpose of literaturereview is to place each and every activity in the relation of its efforts to knowing the researchissue being studied (Sharon and Dori, 2015). Another motive is to recognise innovative ways tounderstand prior research. It is mainly based on the research objective which is essential for thebusiness entity to identify basic problem in research program.1.1 EasyJet airline is always improving their digital technology by increasing the use of mobileappsDigital technology is one of the main and foremost tool which is used by the each andevery organisation to maximise customer base and gain competitive edge within predeterminedperiod of time. As per the point of view ofPorwal and Hewage, (2013)digital technology onEasyJet has made large number of advancements in across the globe. There are certain parts ofdigitalisation that can be considered in airline industry such as replacing the manual operationsand activities by the digitalised. With the support of laptops, internet, mobile phones and manyother information gadgets. Mobile Apps is significant and important for the Easy get to easilyincrease customer base in the organisation. It also supports to analysis the better chances andgrowth. Along with this, digitalisation also involves certain limitation in ways of demotivationand low accuracy in form of effective possibility and task in order to grab opportunity. It consistsdata storage and data security restriction in way of low performance.EasyJet always improvingdigitalisation because its benefited to them to fulfil basic needs and wants of the customers in asystematic manner. In this they add new features in their mobile apps such as east check-in, fastbooking and many other. All these are benefited and assist the airline industry in way to gaincompetitive advantages within predetermined period of time. In 2013 EasyJet added a mobileboarding function to our app, allowing our clients to check in less than ten seconds, store anddownload their boarding passes on Android phones. Our award winning mobile app follows our1
passengers in order to book, check in for flights and download mobile boarding passes as well asreceive real-time data on flight status.1.2 Investigate all digital technology process and the tools to implement them into EasyJetDigital technology process and tools are significant for the development and growth ofcompany in limited time period. As per the point of view ofMarston, (2011)process of digitaltechnology includes customer relationship management, standard software, process executionand enterprise resource planning. All these are implemented by the EasyJet with purpose tomaximise customer response and achieve long term goals and objectives. These are also supportthe organisation to maximise their sales and revenues because digitalisation save cost and time ofthe company. On the other handLeach, (2014)tools of digital technology such as internet,mobile application, E-Commerce, social media and many other. All these are essential andimportant for the airline industry to maximise their sales. It also assist them to maximise theirreputation and goodwill in different marketplace. Thus, use of digital technology in the businessoperations and activities highly benefited for the business to improve their growth and success atglobal level.1.3 Research the implications in how will affect the business new technology software.According to theRyan and Campbell, (2012)Technology software highly effects on thebusiness operations and activities in direct way. There are some impacts of technology softwarein the airline industry which are determined as below:Improved communication:According toThomas, (2011)in order to implementdigitalisation in the operations of company, it benefited them to improve their communication.Thus it assist them to maintain employees turnover and accomplish their long term objectivesand targets easily. Business technology supports the businesses enhance their communicationprocesses in a systematic manner. Emails, websites texting and apps, for instance, facilitateenhanced communication with travellers. Using several kind of information technologycommunication approach enable organization to change the economic marketplace with theirmessage.Increased Productivity:Technology software in the EasyJet is highly essential for themto maximise their productivity. As per the point of view ofVerzuh, (2015)company canmaximise their employees' productivity via the apply of technology. Business software andComputer program normally allow worker to process more data than extremity approach.2
Business owners of the EasyJet can also utilize business technology with purpose to decrease thenumber of human labour in their operations. It also effects on the motivation and performance ofemployees, for instance, by placing employee-performance appraisal data in an onlineframework, superordinate can easily develop measurable goals and objectives for their workforceto reach and sustain organisation targets.1.4 Differentiating through digital technology can be challenging for EasyJetAccording to theViaene, (2011)digitalisation can be challenging or difficult for theEasyJet. There are various challenges which are faced by the company are determined as below:Competition:According to theVan den Bunder, (2011)It is one of the main challengethat faced by EasyJet while implementing digital technology in its business operations andactivities. If their are a various number of airlines then there will be many flights for clients tocompare. Thence in both development and recession people that will want to acquire theinexpensive deal. In cause of growth people will have maximum amount of fund and can acquireany price within intellection but in under recession people that don’t have as more money andthence want to have the inexpensive flights. EasyJet must then have to boost their deals in aimproved way so that they increase more profit. All these are possible with the help ofdigitalisation.Cost associated with training and development:In order to implement digitation one ofthe biggest issue which is faced by business is providing training and development to theworkforce. In this they require maximum amount of the money and time which is not good forthe business performance and productivity. It also effects on the business image at global andinternational marketplace. According to theRyan, (2012)training and development is moreneeded part for the success and growth of company. Such training is mainly based on theinformation about digital technology which benefited for the company to maximise their salesand profitability.3
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