Critical Issues in Business and Management

This report discusses major drivers of Hmlet on an international basis, growth strategy that can be used by the company in Tokyo, Singapore, and Hong Kong, and major challenges that the company faces in Asian markets.

CRITICAL ISSUES
IN BUSINESS &
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key factors of internationalisation for Hmlet.............................................................................3
Evaluate growth strategy of Hmlet in Singapore, Hong Kong and Tokyo.................................5
Define various challenges that face by company in Asian Markets...........................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business management defines refers to handle and collaborate all organisational activities
that can measure through planning, organising, directing and controlling. Basically, it can mange
resources of company that help to meet with desired objective(Abbasi And et.al., 2020). This
report is based on Hmlet, it is a service provider who can deals internationally. Company focus
on offer their services in many nation and at a reasonable price. International Business defines
concept related to comprising activities which involves new invention, capital , specific
knowledge and various commodities outside the country. Usually, most of enterprise wants to
increase reach of their products from domestic to across world. This report is discusses about
major drivers of this company on international basis, growth strategy that can use by company
in Tokyo, Singapore and Hong Kong. Major challenges that faced by company in Asian markets.
MAIN BODY
Key factors of internationalisation for Hmlet.
It define a way to design various products that can meet certain desires of countries user.
Basically,this process helps to achieve organisation target in a easy manner. It is very important
strategy that needs to develop for fill gap between different cultures and countries.
Internationalisation assist company to take a correct way that improve footprint of market share
outside of its nation. Hmlet have key drives that create high effect on ability of business
development. It is important to understand various factors that help to expand organisation in
various countries.
 Structure of business: It refers to a method that can be used to divide, mange and
coordinate activities that is important for organisation to accomplish targets(Alyamani,
2020). Company needs to take right decision related to locality that means it may be
centralise or decentralise. Every company have different activities of business that aids to
manage cash flows of business. In case of Hmlet, company can make their structure
according to laws and rules of company by which work can be present in a definite
manner. It also expand organisation in several nation. In 2021, the CEO(Yoan Kamalski)
of Hmlet left their position and gave authority to Peter Kennedy, who is senior advisor of
Bruda investment company that work for organisation growth and maintain leadership
quality.

 Risk management: It defines discipline level of employee to operate high business risk
that aids to allow maximize its value and earning better growth(Berry and Berry, 2018) .
International risk create possibility to suffer from loss by which undesirable events occur.
There is legal compliance related to laws and property rights which is essential to move
company from one country to another. Due to this organisation can make or handle fiscal
plans to secure business from upcoming risks. Hmlet can faced a severe threat on
international business world after a outbreak of Covid-19. For reduce risk , company has
laid off its staff and take a 7 million cash injection to increase its rental market share.
 Financial Resources: It is essential for any enterprise to get funds that they can use for
investment , activities , capital budgets etc. It is a long haul approach that are fully
depend on economic resource. It helps to create a way for enter into new market and
increase competition level. In time of Covid, most of organisation developers and
investors were come up with Hmlet to measure certain opportunities of business. Due to
this funds of organisation were raised in year of 2018 to 2019.
 Think about local market: It refers to that area where items and services are constitute
according to customers. Every country have their own financial quality that can comprise
by business to cross the competition boundary. Hmlet can reach with new potential
consumers that belong to youth category. Most of local people are concerned about
location and price that can change by administration.
 Emerging market: It is very important for any business as it enhance experience in
relation to developed economy and economy growth. In case of Hmlet, This factor
provide a unlimited potential and vast scope for company. It also to innovate their
product and services in emerging marketplace which aids to set productivity. IT help to
get a company high return on investment also engaging foreign inverters.
 Political Stability: It refer to a concept that clarify structure of politics(Calabrò,
Campopiano and Basco, 2017). It helps a country to attain long lasting growth that helps
to increase its reach. In case of Helmet, it plays a significant role to create an influence on
investors and also enhance consumer confidence. Sometime it create a negative impact
on income due to sudden changes in political stability also make complex business
strategy.

 Technology: It is a principal factor of any business. An advancement in technology and
competency in human resource assist to upgrade business factors. Hmlet use this driver ,
as it transform economic life as well as organisation. It allow to customer for get new
information related to product and services easily.
Evaluate growth strategy of Hmlet in Singapore, Hong Kong and Tokyo.
The worldwide development system helps organization in tracking down right freedoms
for developed into new market(Cassell, Cunliffe and Grandy, 2017). It includes market entry
section such as decisions of asset designation, item and administration esteem, brand situating
and so forth. A development methodology is categorised based on organization depending on
existing or new item present in new market. For defining growth strategy Ansoff matrix is used
by Hmlet. This methods aids to advertisers in recognizing openings for development in market
which gives them knowledge on accessible strategies.
 Market Penetration Strategy: It is a development technique where business focus on
delivering their product into existing market. The core reason is to increase market
share ,develop market growth, improve utilisation of existing customers. In context to
Hmlet, it is safe methodology as no new item is establish in new market. To engage with
clients it can gives discount, offer and expanding the deals.
 Product Development Strategy: This is a technique that main aim to bring new item
into existing market which needs to improve new abilities and requirements to adjust
items that can claim in existing business sector. The new item can be presented by
having research and improvement, development and so forth. This methodology has little
danger as there are chances of item inability to satisfy need. In Singapore, it come up
with interior designs and managing business property by which a company can enhance
its market share.
 Market Development Procedure: It refers to a technique of selling current item into
new market(Dibrell and Memili, 2019). Hmlet can set worldwide development by
drawing closer to new geological area, new product aspects to connect with new clients.
It can likewise take on various evaluating approaches for making new client portions.
Organisation can face hazard as rivalry exists which isn't known at this point and there
are conceivable outcomes of ruin in present. Basically, this methodology covers new

market Hong Kong and Tokyo where it may present its current administrations and also
co-residing houses in the business sectors of Hong Kong and Tokyo.
 Diversification: This refers to a process can take new area for producing new
products(Jena, 2020). In case of Hmlet, it is a more complex methodology as it will grow
its business into new market by having little insight. Organisation can collaborate with
broad R&D technique for bring new item and makes statistical surveying for beginning
their company. This can present wide scope for items that can deliver to client in Tokyo
and Hong Kong like managing property, furniture membership etc. It additionally
declared administration contracts for a long time in Malaysia and Thailand.
Define various challenges that face by company in Asian Markets.
When any business try to enter in new areas they faced several issues that affect entire
organisation. An issue may happen because of various climate reasons. A business environment
plays significant part that influence working of business in global market. Each association
requires manageability which is is very essential for many financial investor and clients. The
Asian continent comprises specific resources, where each association works in practical way so
assets are not squander. Hmlet company works on rental and lodging industry which faces a few
difficulties towards the maintainability in Asia-
 In specific nations to carrying out foreign business proprietorship is permitted and certain
limitations are forced by country which is major issue that can faced by Hmlet.
 A minimum capital necessity is forced by specific sovereignty which is really difficult for
Hmlet to establish an industry. It also face lot of issue for selecting a chief director that
can maintain organisational activities and fulfil necessary commitments.
 In Asian mainland, energy cost are upraise and extensive scarcity. this can affect whole
business as clients are hard to pay lease. Thus, a living cost of Hmlet is decreasing.
 In Asia, there is a deficiency of lodge in metropolitan areas because of overpopulation
and restricted space (Martins, 2020). This issue is confronted Big urban communities like
Tokyo, Thailand and investments are really excessively bid because of high demand and
less revenue generation.

 There is a scarcity of labour workforce in this respected regions due to this lodging
business is totally depend on developing sectors which create a major drawback for
Hmlet as it reliant upon foundation companies.
The Hmlet confronted the above challenges in rental and lodging industry in Asia and
manageable practices were embraced to diminish an effect of these difficulties and acquiring
upper hand in market. Coming up next are potential answers for Hmlet to emerges as leader of
emerging market.
 A best solution for this issue that can faced by Hmlet . It should find ways of reducing
rising energy of expenses and endanger incomes. For reducing cost it should utilize solar
energy that perform sustainable practices that result will arise in lower income and more
pay. Thus, this also help create a good image of business stakeholders.
 It will focuses on diminishing investment cost as it assist to raise more funds and
effective working in organisation also possible for Hmlet. A new offerings for public can
be made for bringing reserves or enjoy up in association with other business of same
industry. Company also considering investment in technologies and artificial intelligence
for effective development and outfitting of houses with imaginative thoughts. It can
introduce imaginative machines which have compelling and effective working
 A business have to carry out procedures that will address a benefits of competitive
benefits(Ramli and Soelton, 2018). It help to examines requirements of clients and
market needs. They offers leasing house that help to individual for better working and
provide a better service to its customer who really want excellent food quality. The
transportation administration can likewise be delivered product and services to their
clients. Hence it help to boost company growth and bring competitive advantage of
international business.

CONCLUSION
From this above analysis it is being conclude that international company define a concept
of different procedures in other countries by which highly renowned company make a broad
strategy for achieving business target. It involves organisation functions such as human
resources, operation, marketing, sales etc. This will brings an excellent opportunities for business
world that can look forward with high integrated goal and economic interdependence. A
respected enterprise faced severe issues when then plan for growth and work for execution. This
above case is based on Hmlet, a new establishment in Singapore is quite tough to offer a better
services to its clients.

REFERENCES
Books and Journals
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Calabrò, A., Campopiano, G. and Basco, R., 2017. Principal-principal conflicts and family firm
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Cassell, C., Cunliffe, A.L. and Grandy, G. eds., 2017. The SAGE handbook of qualitative
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Dibrell, C. and Memili, E., 2019. A brief history and a look to the future of family business
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Jena, R.K., 2020. Measuring the impact of business management Student's attitude towards
entrepreneurship education on entrepreneurial intention: A case study. Computers in
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Martins, A.M.A.R.D.L., 2020. Scenarios and Ansoff Matrix: an application to the future of hotel
investment in Portugal (Doctoral dissertation).
Ramli, Y. and Soelton, M., 2018. Implementing innovation management on market
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fertilizer industries in Indonesia. Academy of Strategic Management Journal. 17(2).
pp.1-12.