Critical Issues in Business Management for Hmlet's International Growth Strategy

Critical Issues in
Business
Management

Contents
CASE SCNERIO/INTRODUCTION..............................................................................................1
MAIN BODY...................................................................................................................................2
What are the main drivers for the internationalization for Hmlet?........................................2
Critically analyze Hmlet’s International growth strategy for Singapore, Hong Kong and
Tokyo......................................................................................................................................3
Discuss the possible challenges Hmlet could face in Asian markets going forward including
sustainability. What should Hmlet do to emerge as a strong player in the co-living space
service market?.......................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

CASE SCNERIO/INTRODUCTION
Hmlet is a start-up which provide the service of co living spaces in order to simplify the
housing for people relocating aur living in Australia Singapore and Tokyo. IT form the
functioning of by providing rooms and fully apartment for rent and allow other members to share
the flat and have access to monthly events which include networking session yoga classes clubs
booking and Cocktail evenings. They try their best to provide a secure and safe place for living at
affordable prices. Later on, Hmlet had rapidly created a portfolio of co-living properties in
Singapore, Hong Kong, Sydney and Tokyo. They make several changes in their organization and
started offering furnished rooms for apartments with more flexible terms than the traditional
leases or rentals. In 2019, they also get investors from Bura Capital, Sequoia India and
Mistsubishi Estate Company. They had enjoyed high Occupancy rate for their property is until
and 2019. But covid-19 pandemic affect the demand of Hmlet properties. After sometime it also
receive US $6 million injection which create the the hope will help turn the Tides in its favor
aimed to recovering rental market from existing investors. In Australian market they decided to
going for voluntary liquidation, walking out of seven lengthy head leases and living at least
Australian $508000 as unpaid debts. This report covers the main drivers for the
internationalization for Hmlet, analyzing the growth strategy for Singapore, Hong Kong and
Tokyo. Furthermore it will also describe the challenges which they could face in Asian markets
going forward including sustainability.
1

Critical Issues in Business
Management

TABLE OF CONTENT.
MAIN BODY...................................................................................................................................3
TASK 1: Drivers for the internationalization for Hmlet..............................................................3
TASK 2: Analyse Hmlet’s international growth strategy for Singapore, Hong Kong and Tokyo
......................................................................................................................................................5
TASK 3: Possible challenges Hmlet could face in Asian markets and Hmlet do to emerge as a
strong player in the co-living space.............................................................................................6
TASK 3: Service market..............................................................................................................7
REFERENCES................................................................................................................................8

MAIN BODY.
TASK 1: Drivers for the internationalization for Hmlet
Hmlet, is a Singapore based company which provide the co-living, housing facility to the
people who are living in the Australia, Singapore and Tokyo. Company mainly provide the
rooms, apartments and flats which can be shared. Hmlet's expansion was backed by the large
pool amount which is raised in $48 million.
There are many ways by which company will successfully implement the internationalization;
Consider local situation:- wherever the organization need to develop the business and expand it
also they have to structure the place where they want to set up their business for.
Organizational structure:- this indicates the main headquarter for the organization by which the
they handle their business as the Hmlet is a Singapore based company so that their main
headquarter is (Ciravegna, Kundu, Kuivalainen, and Lopez, 2019).
Management risk :- if company has to internationalize their business they have to setup the
management risk and set up the risk management theory in their business also the backup plan
what if the culture of the place does not allow them to set up their business. For risk management
organization should have to manage the legal compliance and legal protection such as law and
law related to the property.
Financial resource:- if the organization is going to internationalization then they have to make
sure about the financial resource for where they find the resource to set the business up and after
that who are the investor. Like, banks, some outsider investor etc (Sist, 2018).
Personal resource: - after financial resource from the outside of the organization as mention
above organization also need to implement their own resource. Resources are such as language
skills, perfect communication because business is going to be international thereafter they have
to know the language of the place where they are going to set up. Organization should also have
knowledge about their condition and legal framework of that place.