Critical Issues in Business Management for Hmlet's Internationalization

Critical Issues in Business
Management

TABLE OF CONTENT.
MAIN BODY...................................................................................................................................3
TASK 1: Drivers for the internationalization for Hmlet..............................................................3
TASK 2: Analyse Hmlet’s international growth strategy for Singapore, Hong Kong and Tokyo
......................................................................................................................................................5
TASK 3: Possible challenges Hmlet could face in Asian markets and Hmlet do to emerge as a
strong player in the co-living space.............................................................................................6
TASK 3: Service market..............................................................................................................7
REFERENCES................................................................................................................................8

MAIN BODY.
TASK 1: Drivers for the internationalization for Hmlet
Hmlet, is a Singapore based company which provide the co-living, housing facility to the
people who are living in the Australia, Singapore and Tokyo. Company mainly provide the
rooms, apartments and flats which can be shared. Hmlet's expansion was backed by the large
pool amount which is raised in $48 million.
There are many ways by which company will successfully implement the internationalization;
Consider local situation:- wherever the organization need to develop the business and expand it
also they have to structure the place where they want to set up their business for.
Organizational structure:- this indicates the main headquarter for the organization by which the
they handle their business as the Hmlet is a Singapore based company so that their main
headquarter is (Ciravegna, Kundu, Kuivalainen, and Lopez, 2019).
Management risk :- if company has to internationalize their business they have to setup the
management risk and set up the risk management theory in their business also the backup plan
what if the culture of the place does not allow them to set up their business. For risk management
organization should have to manage the legal compliance and legal protection such as law and
law related to the property.
Financial resource:- if the organization is going to internationalization then they have to make
sure about the financial resource for where they find the resource to set the business up and after
that who are the investor. Like, banks, some outsider investor etc (Sist, 2018).
Personal resource: - after financial resource from the outside of the organization as mention
above organization also need to implement their own resource. Resources are such as language
skills, perfect communication because business is going to be international thereafter they have
to know the language of the place where they are going to set up. Organization should also have
knowledge about their condition and legal framework of that place.