This article discusses the critical issues in business management for Hmlet's internationalization, including drivers, growth strategy, challenges, and service market. It explores the possible challenges that Hmlet could face in Asian markets and how to emerge as a strong player in the co-living space. The subject is Business Management, and the course code is not mentioned. The article is relevant to students studying business management, international business, and real estate management. The content is not specific to any college or university.