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Business Experience Project Name of the Student Name of the University Author

   

Added on  2020-05-04

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Running head: BUSINESS EXPERINCE PROJECT Business Experience Project Name of the StudentName of the UniversityAuthor Notes

1BUSINESS EXPERINCE PROJECTTable of ContentsIntroduction/ Synopsis of the Case study...................................................................................2Findings......................................................................................................................................4Discussion..................................................................................................................................7Conclusion................................................................................................................................10Recommendation......................................................................................................................12

2BUSINESS EXPERINCE PROJECTIntroduction/ Synopsis of the Case studyThe purpose of the current case study is to analyse the issues that are encountered bythe National Broadband Network (NBN) Co. This is one of the major organizations inAustralia that controls the wholesale market for the open-access data network and wired datanetwork that deals with both wireless radio and wired forms of communication. The businessorganization was established in the year 2009 with the aim of development of the high speedcommunication technology. The main purpose of the network is to remove the barriers ofcommunication. One of the main objectives of the organisation is to ensure that all the peoplein Australia are able to access high speed Internet service, which will help in the developmentof technological infrastructure of the society. One of the major issue and period that areencountered by people of Australia to access high speed Internet it is due to high costinvolved in setting up the infrastructure. With wireless mode of communication it is possiblefor NBN to reduce the cost of broadband Access for common people. In order to fulfil the mission NBN has set up the infrastructure that has allowedwholesale open access for the broadband network. This Access can be used by all localnetworks to improve the bandwidth speed. The Retail service providers are responsible fordistributing user end Internet connectivity. This will help in the telecommunication field ofAustralia. It is also possible to generate a business environment of healthy competition in thetelecommunication market. The customer in the market will also get the opportunity tochoose from a wide variety of broadband network. The comment of Australia has also published statement of expectation, which is asupplement to change the mandate of the policy. The ownership of NBN is among theCommonwealth of Australia which is a public sector organisation controlled by government

3BUSINESS EXPERINCE PROJECTpolicies. This is incorporated under the policy of Corporations act 2001. The operation is alsocontrolled by Performance and Accountability Act 2013 (Alizadeh 2013). The purpose of the NBN services to provide high Internet connectivity for bothcommercial and domestic purpose. As per the commitment of the organisation it is supposedto provide an Internet speed of 25 megabytes per second. The organisation is also planning todouble the speed 90% of their existing areas. This is believed to unleash the technologicalpotential that is possible due to Government support. The partnership of various retail sectorunits has made the Internet connectivity reaches out to various remote areas. The current case study is him to highlight up on the issues that are encountered by thenational broadband network. In spite of the effective business plan of NBN, the organisationhas failed to produce direct demand in the Retail Industry of broadband network. Hence, it isnot possible for the customers to directly access the internet connectivity at lower price,which is one of the major aims of NBN. This case study will highlight up on major factrelated to all the issues encountered by NBN and thereby will aim to highlight upon the issuesthat can help them in future sustainabilityAlternative solution will also be provided in order to deal with the existing issue andensure there is no disadvantage associated with current business model. Alternative solutionwill also help to provide proper documentation to deal with the existing issue. Appropriateplanning is also necessary as a part of the recommendations that are provided as a part of thecase study.

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