Critical Issues in Business: Internationalization and Growth Strategies of Hmlet

Critical Issues in Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key drivers of the internationalisation for the Hmlet's .........................................................3
International growth strategy of Hmlet..................................................................................5
Challenges that are faced by the organisation in Asian market and strategies of organisation to
cover service market...............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business organisation are commercial enterprise that operates different activities within
in an organisation. Within an organisation the company come across various critical issues that
creates a chances of internationalisation within an organisation. With the growing competition,
changing technology, market trends etc. the businesses fro their growth and expansion enter into
a new international market (Braidford, Drummond and Stone, 2017). Internationalization is the
complex process of developing a existing or new product in new country to meet the needs of the
customers in new market. In terms of economics, internationalisation is growth strategy by
which company captures the new market by keeping footprint outside of its domicile country.
The present report is the case study based report on the Hmlet's- the company is the Singapore-
based company that offers a co-living space service which is the simplified version of housing
for people in the countries like Australia, Singapore and Tokyo. The company has also built a
portfolio of co-living properties in the Hong-Kong, Sydney and Tokyo. The company has also
planned to expand in the Malaysia and Thailand but due to Covid-19 their was harmful impact
on the Hmlet's properties as this clinched the management contracts of several properties. The
present report will discuss the main drivers of the internationalisation for the Hmlet's. Further
international growth strategy for the market of Singapore, Hong- Kong and Tokyo are
highlighted. At he end the company has possible issue s the company has faced in Asian markets.
MAIN BODY
Key drivers of the internationalisation for the Hmlet's
Internationalisation is the huge strategy for the growth and productivity of the
organisation. Organisations like Hmlet's are internationally active therefore are more effective,
risk taking and competitively viable to enter in any market to gain the opportunities existing in
that market (Criado-Gomis, Cervera-Taulet and Iniesta-Bonillo, 2017). When there are the
changes in the external environment of the countries then there is development of some key
drivers that force the company's like Hmlet's to expand into new market. Some of the Key
drivers of the internationalisation for the Hmlet's are discussed underneath:
Low scope of growth in domicile countries: the three native country of the Hmlet's is the
Singapore, Australia and Tokyo. Among which company has stopped all its operations in