Critical Issues In Business Management Report

Critical Issues In Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................2
ASSESSMENT................................................................................................................................3
5.1Analysis & discussion of the nature of innovation brought about by Instagram in the social
media industry.............................................................................................................................3
5.2 Identification and analysis of the main drivers that encouraged Instagram to innovate in
this industry ................................................................................................................................5
5.3 Critical evaluation of the factors which enabled and hindered Instagram to innovate within
social media industry...................................................................................................................5
5.4 Evaluation of the extent to which Instagram is a disruptive innovation in the industry ......7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
There are certain critical issues which affect the working environment of an enterprise.
To achieve the predetermined objectives, it is required to meet the changes of business
environment. In this report, critical issues have been mentioned in detail and their impact over
business enterprises is also discussed. When a business enterprise starts its business operations,
they need to analyse the market and its trend (Spenceley, 2012). In this report, critical issues
faced by Instagram have been mentioned. Instagram is a social networking site or application
which allows its users to share their memories through photos and videos with the world.
Instagram has been created by Kevin Systrom and Mike Krieger. It was launched in October
2010 and earlier it was only available on iOS platform but later on it was also launched in
Android in 2012. There are many certain critical issues which were faced by Instagram and its
management and innovation team during business operation.