logo

Critical Issues in Business Management : Report

9 Pages2556 Words69 Views
   

Added on  2020-07-23

Critical Issues in Business Management : Report

   Added on 2020-07-23

ShareRelated Documents
Critical issues in BusinessManagement
Critical Issues in Business Management : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 Analysing the drivers of globalisation for TESCO in relation to their expansion and exitfrom South Korea.............................................................................................................................1TASK 2 The way TESCO maintain its growth in South Korean market........................................3TASK 3 Reasons for the TESCO leave the South Korea................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6
Critical Issues in Business Management : Report_2
INTRODUCTIONIn present scenario there are various factors in business environment that creates issues fororganisation. For example increase is competition and dynamic business situation are thetwo major issues that are faced by firm. These issues are considered as integral problems.It is very essential for organisation to identify such issuers and to plan as well formulateeffective strategies in order to deal these problems.The study have focus on examining marketing strategy adopted by TESCO PLC for promoting their product in international market, increasing market share andfostering growth. It also has focus on drivers and impact of globalisation on retail industryin UK. The reports purpose is to identify way by which TESCO is able to establish andmaintain good position in international market. It also emphasizes on reason that hasforced TESCO to leave South Korea market.TASK 1 Analysing the drivers of globalisation for TESCO in relation to theirexpansion and exit from South Korea.Globalisation is defined as the process by which organisation develop global influenceor start operating on an international scale. The case emphasises on globalisation strategies ofTESCO and its success in South Korean market.TESCO company is considered as Worlds leading organisation dealing in retail industry.The organisation experience with globalisation was not successful at initial stage when itenters into South Korean market. Later The company has planned to establish its retailoutlet and position their product according to the preference and demand of customers inglobal market. TESCO enter South Korea market in year 1999 by the way of jointventure .This partnership venture has assisted organisation in establishing their stores atbest locations. TESCO has established its retail stores at attractive location in order toprovide ease access to consumer in order to allow them to buy company products andservices. Joint venture has provided Tesco an opportunity to gain knowledge about market.This has enabled business entity in fostering their growth and achieving success ininternational market (Bauer, Eckhard, Ege and Knill, 2017. )1
Critical Issues in Business Management : Report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Tesco exists South Korea Case study Contents
|10
|3450
|121

Critical Issues in Business Management LSBM303
|9
|2910
|246

Issues in Business Management Assignment
|12
|2980
|37

Business Management Assignment: Critical Issues
|11
|3072
|54

Drivers of Globalisation for Tesco : Report
|8
|2559
|109

International Marketing Assignment - Tesco
|13
|4272
|36