Critical Literature Review of International Entrepreneurship and Economic Development
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This report provides a critical literature review of international entrepreneurship and its impact on economic development. It discusses the opportunities and challenges faced by entrepreneurs in the global market.
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CRITICAL LITERATURE REVIEW OF THEIR ALLOCATED TOPIC
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 LITERATURE REVIEWS..............................................................................................................3 International entrepreneurship and economic deveopment.........................................................3 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................9
INTRODUCTION Entrepreneurship can be defined as the procedure of creating, organizing and executing a new business which is initially started in small firm. In simple word a person who introduces new company in business market is known as entrepreneur. Entrepreneurship plays essential role in countries economy because they improve employment ratio within country that automatically enhance GDP rate of country. LITERATURE REVIEW International entrepreneurship and economicdevelopment AspertheviewofKaartemo,CovielloandZettinig,(2018)international entrepreneurship refers as the procedure of an entrepreneur carrying out business operations beyond national boundaries. International entrepreneurship plays essential role in global market because it leads innovation in product and services that can improves quality of life in which people live. They support to enhance selling behaviour of customers as well generate profit. International entrepreneurship allows entrepreneur to sell their products and services in foreign market. It also assists entrepreneur to develop their entrepreneurial competitiveness in global market. As per the other perspectivesReuber, (2018),has illustrated benefits of international entrepreneurship in their research paper. International entrepreneurship helps entrepreneur to build good relationship with different customer in global market. Even it enhances their purchasingbehaviourbyofferingdesirableproducts.Suchkindentrepreneurshipmakes entrepreneur sensitive towards their customers, and they adapt more respectful attitude towards foreign customers and their habits. It gives opportunity to firm because they focus on customer demands by applying customer segmentation strategy. It helps entrepreneur to promote a product or services which meets each customer objectives across the world. Additionally, international entrepreneurship helps entrepreneur to hire cheap labour. In simple means' entrepreneur can outsource required labour when organization operates into international market. Even it enhances sizes of firms by promoting business in different market like hypermarket, supermarket etc.
According toKowalik, Danik and Sikora (2017)when an entrepreneur is start its operations in the international market, then it'll need to use various natural resources, like; fuel, gases, etc. In this case, this type of entrepreneurship is promoting reduction of natural resources. On the other side, in international entrepreneurship an entrepreneur need to fulfil various complicated legal formalities. When an entrepreneur runs their operations in other international market, then it'll responsible to pay huge amount as a taxation. Many times political factors are become very big barriers within operations of international entrepreneurship. In the international entrepreneurship, an entrepreneur has faced great challenge of market competition, because existing companies within international market are the biggest barriers to new entrants. An entrepreneur always need to develop some modern and productive business strategies to deal with these challenges of international entrepreneurship. Many times an entrepreneur can't able to find appropriate source of funding in different countries, in which this type of situations is become barrier to that entrepreneur. In the initial stage of enterprise, the owner need to attracts lots of people towards own brand, so this is another tough challenge to an entrepreneur within international market. Operational expense is too high for an enterprise when it runs its operations globally, so this is another big cons of international entrepreneur. As per the viewMainela, Puhakka and Wakkee, (2017)there are various opportunities for international entrepreneurship which helps business to promote business in global market. Invest in multiple businesses is also good opportunity where international entrepreneur can invest on various business which is established in different countries across the world. It is not only helps entrepreneur to promote their business but also generate high revenue. To run multiple business instead of particular business can minimizes risk which occurs due to political, economic, socio-cultural and environmental factors. There is an example to understand this concept such as first time entrepreneur rather than taking an idea from ground gap, they appeal to execute other businesses and become shareholders, minimizes risk without limiting opportunity for profit. However, someReuber, (2018)has suggested angle investors in their research paper. Angle investors is also another opportunity for international entrepreneur. These investors are great resources for entrepreneur because they offer angles network in global market. Angle investors provides proper funds which can help entrepreneur to develop new idea and implement it in product or service. Thus, entrepreneur looks stress free about funds and access on products
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and customer loyalty and services. Illustrated byKaartemo,Coviello and Zettinig, (2018) foreign market is third opportunity for international entrepreneurshipwherethey can promote their new product or services in emerging market. Foreign market always a golden opportunity for any type of business because they get chance to introduce new idea and implement it in the form of product and services. Entrepreneur focuses on customer and market which is different from existing market and customer. Due to different market customer gets chance to improve brand image in new market and maximizes demand of products within emerging market. Thus, international entrepreneur has lots of opportunity to promote their business in global market. However, some authors have criticized through their published paper. As per the opinions given byManso, (2016)apart from multiple business development and growth opportunities entrepreneurs across the world carry they face numerous challenges that also restrict the business development opportunities of entrepreneurs. Business expansion process for entrepreneurs is not easy due to lack of financial resources. Entrepreneurship face plenty of challenges due to lack of financial resources. Internationalisation of business requires heavy financial investments to build infrastructure, establish the whole set up, developing strategical partnerships and other aspects that requires investment of resources. Entrepreneurs also face issues in getting loans as the image of entrepreneurs are not decent they are well-known for taking risks which also create hurdle for entrepreneurs in taking business loans. Lensing is also an issue entrepreneurs face. AS per the author in order to set up the business organisation in other countries across the border primary activity business organisations and entrepreneurs needs to engage is to take licence. Based on the opinions suggested by Siu-Lun, (2017).angel investors also look not keen towards investing in the business set up of entrepreneurs. All investors want to invest in such business set up who are well-established and lesser risks involved in business operations. Entrepreneurs do not resist in taking risk at any point in business cycle in order to grow the business set up. Due to this approach of entrepreneurs the risk involved in doing business is also high in nature as compare to other business set-ups. The risk taking image of entrepreneurs resist to all investors like angel investors and other financial institutions to invest in the business. As stated byBarba-Sánchez and Atienza-Sahuquillo, (2018)entrepreneurs face many challenges in order to conduct business operations. Among all other challenge entrepreneur face plenty of criticism from the society. Entrepreneurship is not an old concept of doing business and conducting business operations. Entrepreneurship is considered as an evolution in doing business
operation's. Apart from such an immense contribution entrepreneurs made the society is not muchfamiliarwiththeconceptofentrepreneurship.Duetosuchanunfamiliarnature entrepreneurs face plenty of criticism from the society in every aspect of doing business. Only the entrepreneurs who has already witnessed successful with the business idea get acceptance but other than that society criticize the business ideas and policies frame by entrepreneurs. As stated byFritsch and Storey, (2017)capital is a huge challenge entrepreneurs face. In conducting any business operation's capital is the primary requirements business organisations needs to engage with. Capital can be stated as the reflection of financial resource. Many ideas and strategies frame by entrepreneurs do not get success due to lack of financial capacities and resources. Entrepreneurs are well known for creating a huge business set up out of the least number of resources. Entrepreneurs also not get often support from investors and banking institution in respect to catering financial resources to entrepreneurial business operations. Internationalizationisacrucialprocessinvolvedinbusinessdevelopmentandgrowth. Irrespective of growth potential in order to cater the growth opportunities entrepreneurs needs to engage with business expansion activities first. To conduct the business expansion financial resources are the key. As per the opinions given byChowdhury, Audretsch and Belitski, (2019)apart from all otherchallengesentrepreneursalsofacehugechallengeinfindingcustomers.Business expansion in international market play an effective role in business development and growth. To entertain growth potential due to business internationalization finding new customer's in the market is a key aspect. Entrepreneurs mostly witness resistance from the society due to lack of awareness of society about the entrepreneurship business and its impacts. Because of the resistance entrepreneurs face problems and issues in finding and establish a loyal customer base for company's operations and business. Social resistance opposes society to get the benefits of the services and products cater by entrepreneurs. As per the views given byDupuis, (2018)another challenge entrepreneurs face is to get the proper human resource for conducting business operation's.Human resources play key role in order to have an effective implementation of all the strategies and policies frame by management of company to achieve growth and profitability in the target market. Because of the negative attitude of society entrepreneurs face problems in getting skilled and efficient human resources for various designations in the organisation hierarchy. Lack of human resources issues
also restrict the business operations of the company. Every organisation seeks effective human resources to meet all objectives of business organisation. Productivity of all strategies and business operations is also mostly depends upon the skill and abilities of company's employee's and human resources. Due to resistance approach of society towards the entrepreneurship business HRM of entrepreneurship business set up not get well efficient human resources for all the positional role of the company. Human resources also play crucial role in the process of business expansion in international market. Lack of efficient human resources restrict the growth opportunities for entrepreneurs in international market. Author also guided that inappropriate financial resources available to entrepreneurs also among one of the leading reason behind having ineffective human resources at different operational activities of organisation. Because of lack of financial resources entrepreneurs not get able to pay effectively to its employee's which also resist the organisation in getting talented and skilled employee's for meeting various positional roles in company. As per the opinions given byWiklund, Wright and Zahra, (2019)entrepreneurs get to face multiple challenges specifically at the time of business expansion. Framing effective marketing strategies is among one of the major challenge entrepreneurs face at the time of business expansion and development. Entrepreneurs also lack in resources for doing business operations lack of skilled employees at different positions in company is also among one of the bigchallengeentrepreneurface.Duetoineffectivehumanresourcesandemployee's entrepreneurs face plenty of challenges in framing effective marketing strategies for selling company's products in the international market. Formation of marketing strategies also involve market analysis and customer's need assessment and other relatable aspect. Due to insufficient skilled human resources entrepreneurs lack in all the functions of strategy formation which restrictthecompetitiveadvantagesavailableforentrepreneurswiththesupportofsuch strategies. CONCLUSION This report has concluded about the opportunities and challenges available for the entrepreneurs in the respective markets. Entrepreneurs carry the business development and growth opportunities by entering into international market and also in the new market segment in the same country. This report also concludes about the challenges like social resistance, lack of financial resources and other relatable resources for meeting business needs and objectives.
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REFERENCES Books and Journals Barba-Sánchez,V.andAtienza-Sahuquillo,C.,2018.Entrepreneurialintentionamong engineering students: The role of entrepreneurship education.European Research on Management and Business Economics.24(1). pp.53-61. Chowdhury, F., Audretsch, D. B. and Belitski, M., 2019. Institutions and entrepreneurship quality.Entrepreneurship Theory and Practice.43(1).pp.51-81. Dupuis, A., 2018.Entrepreneurship: New perspectives in a global age. Routledge. Fritsch, M. and Storey, D. eds., 2017.Entrepreneurship in a Regional Context. Routledge. Kaartemo,V.,Coviello,N.andZettinig,P.,2018.InternationalEntrepreneurshipasan Admittance-SeekingEducationalField.JournalofTeachinginInternational Business.29(3) pp.185-212. Kaartemo,V.,Coviello,N.andZettinig,P.,2018.InternationalEntrepreneurshipasan Admittance-SeekingEducationalField.JournalofTeachinginInternational Business.29(3). pp.185-212. Kowalik, I., Danik, L. and Sikora, T., 2017. Entrepreneurial orientation elements in the Polish international new ventures.Baltic Journal of Management. Mainela, T., Puhakka, V. and Wakkee, I., 2017. International Opportunities and Value Creation in International Entrepreneurship. InValue Creation in International Business(pp. 55- 80). Palgrave Macmillan, Cham. Manso, G., 2016. Experimentation and the Returns to Entrepreneurship.The Review of Financial Studies.29(9). pp.2319-2340. Reuber, A.R., 2018. Research themes about international entrepreneurship: Tales from the JIBS backlist and onward journeys. InInternational Entrepreneurship(pp. 1-28). Palgrave Macmillan, Cham. Siu-Lun,W.,2017.Chineseentrepreneurshipandeconomicdevelopment.InChinaAfter Socialism: In the Footsteps of Eastern Europe or East Asia?.(pp. 130-148). Routledge. Vadana, I.I and et.al., 2019. Digitalization of companies in international entrepreneurship and marketing.International Marketing Review. Wiklund,J.,Wright,M.andZahra,S.A.,2019.Conqueringrelevance:Entrepreneurship research's grand challenge.