Cultural Dimensions in the Hospitality Industry: A Critical Analysis
Added on 2022-11-03
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Critical Thinking
Student Name
Institution
Table of Contents
I. Introduction................................................................................................................2
II. Literature Reviewed.....................................................................................................4
Conclusion........................................................................................................................7
References........................................................................................................................8
I. Introduction
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 1 of 10
Student Name
Institution
Table of Contents
I. Introduction................................................................................................................2
II. Literature Reviewed.....................................................................................................4
Conclusion........................................................................................................................7
References........................................................................................................................8
I. Introduction
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 1 of 10
Word count: 125
In the ecosystem of the Hospitality and Tourism industry, there are complex systems of social
science which are shaped by diverse cultures, technology advancements, and higher service
standards. In addition to these factors, the Travel and Tourism industry has been fueled by
new technologies that reduce travel time and distance. So, it’s vital to critically analysis the
hospitality workspace to ensure the cultural differences are managed better and avoid
tensions.
This essay will examine the cultural dimensions identified by Hofstede Model. Initially, the
cultural dimensions will be explored by reviewing three (3) literature articles and the insights
obtained are analyzed with my previous hospitality industry experience in India.
Minkov, M., Pinaki, D., Schachner, M., Janar, J., Yerlan, K., Oswaldo, M. & Blagoev, V.
(2019) In: Cross Cultural & Strategic Management, (2019)The first article (Michael, Pinaki
& Janar 2019) discuss on the Hofstede dimensions of Individualism-Collectivism (IDV-
COLL) and Masculinity-Femininity (MAS-FEM) in the areas of consumer behavior.
The finding of the research improves the individualism-collectivism dimension of
national culture. The article further shows the relationship between IDV-COLL and the
power distance that forms part of individual logic as opposed to an independent dimension.
On the other hand, Masculinity-Femininity (MAS-FEM) shows correlation positively and job
goals within the industry and values are correlated. The research further presents a new view
of the cultural differences that divides various regional cultural differences through the
introduction of the flexibility-monumentalism (FLX-MON). The article concludes by
identifying differences and deficiencies that are found within the Hofstede cultural dimension
study.
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 2 of 10
In the ecosystem of the Hospitality and Tourism industry, there are complex systems of social
science which are shaped by diverse cultures, technology advancements, and higher service
standards. In addition to these factors, the Travel and Tourism industry has been fueled by
new technologies that reduce travel time and distance. So, it’s vital to critically analysis the
hospitality workspace to ensure the cultural differences are managed better and avoid
tensions.
This essay will examine the cultural dimensions identified by Hofstede Model. Initially, the
cultural dimensions will be explored by reviewing three (3) literature articles and the insights
obtained are analyzed with my previous hospitality industry experience in India.
Minkov, M., Pinaki, D., Schachner, M., Janar, J., Yerlan, K., Oswaldo, M. & Blagoev, V.
(2019) In: Cross Cultural & Strategic Management, (2019)The first article (Michael, Pinaki
& Janar 2019) discuss on the Hofstede dimensions of Individualism-Collectivism (IDV-
COLL) and Masculinity-Femininity (MAS-FEM) in the areas of consumer behavior.
The finding of the research improves the individualism-collectivism dimension of
national culture. The article further shows the relationship between IDV-COLL and the
power distance that forms part of individual logic as opposed to an independent dimension.
On the other hand, Masculinity-Femininity (MAS-FEM) shows correlation positively and job
goals within the industry and values are correlated. The research further presents a new view
of the cultural differences that divides various regional cultural differences through the
introduction of the flexibility-monumentalism (FLX-MON). The article concludes by
identifying differences and deficiencies that are found within the Hofstede cultural dimension
study.
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 2 of 10
Huang, S.S. & Crotts, J. (June 2019). Tourism Management, 72:232-241 Language:
English. Elsevier Ltd DOI: 10.1016/j.tourman.2018.12.001. The second article discussed the
relationship between Hofstede's cultural dimension and tourist satisfaction through
comparison of the tourist satisfaction index of Australia and Hong Kong. The article test
Hofstede six culture dimension and tourist's satisfaction. Besides, the article shows various
cultural dimensions and its relationship with the visitors with four cultural dimensions
showing correlation. The article presents findings that highlight the impact of cultural
difference on the tourism or hospitality industry.
The article shows various factors that take center into the importance of cultural
differences and their effect on the hospitality industry. The author indicates the dimensions
that were coined by Hofstede being a key cultural researcher. The author also compares two
countries on the cultural factors that affect tourism or visitor's satisfaction. These factors are
then analyzed to derive correlations. A positive correlation is found between individualism
and indulgence as compared to power distance (PD) and long term orientation that are
negatively related to tourist satisfaction. Moreover, cultural difference plays an important role
in research making defining the cultural dimension between two countries Australia and
Hong Kong (Velo, 2011).
Jones, M. (2007). Hofstede- Culturally questionable? Oxford Business & Economics
Conference. Oxford, UK. The final article discusses cultural research into culture dimensions,
the importance of culture and areas of argument. Hofstede identifies four cultural dimensions
that involve cross-cultural differences. The article discusses the cultural difference and its
impact through research that is divided into various sections. Firstly, the author defines
culture and various aspects of cultural differences that have an impact on business. Secondly,
the article presents Hofstede's research or study on cultural differences and the challenges
that are associated with cross-cultural research. Thirdly, the article highlights Hofstede
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 3 of 10
English. Elsevier Ltd DOI: 10.1016/j.tourman.2018.12.001. The second article discussed the
relationship between Hofstede's cultural dimension and tourist satisfaction through
comparison of the tourist satisfaction index of Australia and Hong Kong. The article test
Hofstede six culture dimension and tourist's satisfaction. Besides, the article shows various
cultural dimensions and its relationship with the visitors with four cultural dimensions
showing correlation. The article presents findings that highlight the impact of cultural
difference on the tourism or hospitality industry.
The article shows various factors that take center into the importance of cultural
differences and their effect on the hospitality industry. The author indicates the dimensions
that were coined by Hofstede being a key cultural researcher. The author also compares two
countries on the cultural factors that affect tourism or visitor's satisfaction. These factors are
then analyzed to derive correlations. A positive correlation is found between individualism
and indulgence as compared to power distance (PD) and long term orientation that are
negatively related to tourist satisfaction. Moreover, cultural difference plays an important role
in research making defining the cultural dimension between two countries Australia and
Hong Kong (Velo, 2011).
Jones, M. (2007). Hofstede- Culturally questionable? Oxford Business & Economics
Conference. Oxford, UK. The final article discusses cultural research into culture dimensions,
the importance of culture and areas of argument. Hofstede identifies four cultural dimensions
that involve cross-cultural differences. The article discusses the cultural difference and its
impact through research that is divided into various sections. Firstly, the author defines
culture and various aspects of cultural differences that have an impact on business. Secondly,
the article presents Hofstede's research or study on cultural differences and the challenges
that are associated with cross-cultural research. Thirdly, the article highlights Hofstede
COMM 800_2019_2_Critical Thinking, Analysis and Argument: Hospitality – 19055360 - Individual Assignment 1
Page 3 of 10
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