Critical Thinking Exercise: Chilli Taste Questionnaire Analysis

This assignment critically analyzes a chilli taste questionnaire, focusing on identifying common problems in survey design. The analysis begins with a review of typical issues encountered when constructing question wording, such as leading questions and ambiguous phrasing. It then presents a questionnaire designed to assess chilli taste preferences, followed by an extraction of specific problems within that questionnaire. The issues discussed include questions that combine multiple inquiries, inconsistencies in rating scales, and non-mutually exclusive answer choices. Furthermore, the assignment examines the "Howlin' Coyote Chili Challenge Taste" questionnaire, highlighting additional problems like presuppositions about respondent experience and confusing answer options. The analysis concludes by referencing relevant academic sources to support the identified issues in survey design.

CRITICAL THINKING
EXERCISE

TABLE OF CONTENTS
Reviewing the typical problems encountered while constructing the question’s wording.........1
Questionnaire for chilli taste questionnaire and extracting problems.........................................2
Determining issues related to questionnaire of Howlin’ Coyote Chili Challenge Taste............4
REFRENCES...................................................................................................................................5

Reviewing the typical problems encountered while constructing the question’s wording
There is review of typical problem with context of wordings of the questions as it is related
to leading question whereas question itself could lead the respondents to specific response. It is
often unintentional and mutual mistake while designing survey who is closely linked through the
project. Apart from this it represents ambiguous question as it does not specify actual duration as
it is not to be confused with choices of answers which includes the term agree or disagree in
surveys (Welbie and et.al., 2018). In the similar context, there is presence of unanswerable
questions and even two questions in one where 1st question is yes but 2nd is no and in final option
it is yes so its answer could not be stated. Furthermore, there is presence of numerous answers
which are non-mutual exclusive such as in demographic questions age category is specified as 18
to 20 and 20 to 60 and the respondent has age of 20.
1

Questionnaire for chilli taste questionnaire and extracting problems
2

1. What is your age group?
 18 to 23
 24 to 30
 31 to 45
 46 and above
2. What is quantity of preferring taste of chilli in fast food?
 Less spicy
 Spicy
 Very Spicy
3. What is combination of factors which is very vital for choosing specific fast food?
 Price, promotional scheme, location
 Price, service and location
 Service, promotional scheme and location
4. Rate overall liking of beef chilli which consists of red beans, pinto beans and beef chilli?
 Like extremely
 Like very much
 Like somewhat
 Neutral
 Dislike somewhat
 Dislike extremely
5. Does beef and chicken chilli tastes similar?
 Yes
 No
6. When do you prefer the chillies food?
 Birthday
 Anniversary
 Quick meal
 Other occasion
7. Specify the appealing meal in detailed aspect?
3

In the above questionnaire as it has been assured that there is absence of bias outcome as
in the demographic information age group is classified on appropriate basis. In the similar aspect,
there is even presence of open ended question which could and even occasions are also
categorised. On the contrary, there might be still problem as of last question is very lengthy
response and even inconsistency of level of rating (Krosnick, 2018). It has several scales which
are similar and of even same choices creates confusions and it could be summarised that rating
might create problem.
Determining issues related to questionnaire of Howlin’ Coyote Chili Challenge Taste
In the Chili challenge taste test, there are numerous issues as in 1st and 2nd question it
comes in category of two questions in one as beef with both pinto and red beans and even rating
is inconsistent as well. Apart from this, in 3rd question it has been already assumed that
respondent had tasted Fowlin Coyote Chilli which is not authentic (Top Ten Common Problems
in Designing Effective Survey Questions, 2019). Moreover, in 6th question is very confusing as
there are numerous choices and in age category if respondent belongs to 35 so in which option
could respond which is and major issue of non-mutually exclusive answers.
4

REFRENCES
Books and Journals
Krosnick, J. A., 2018. Questionnaire design. In The Palgrave handbook of survey research (pp.
439-455). Palgrave Macmillan, Cham.
Welbie, M., and et.al., 2018. Using plain language and adding communication technology to an
existing health-related questionnaire to help generate accurate information: qualitative
study. Journal of medical Internet research. 20(4). p.e140.
Online
Top Ten Common Problems in Designing Effective Survey Questions. 2019. [Online]. Available
through <https://www.satrixsolutions.com/blog/top-ten-common-problems-designing-
effective-survey-questions/>.
5