Critical Thought Process | Essay

Running Head: CRITICAL THOUGHT PROCESS
Critical Thought Process
Name of the student
Name of the University
Author Notes

CRITICAL THOUGHT PROCESS2
Reading 1
Image Based Culture: Advertising and Popular Culture
The essay in concern is the criticism of the consumer based culture that had assigned
the value to almost everything prevalent around us. The reaction of the customers is in
accordance to the image of the object that they generally perceive it with. The implication of
the structure of the consumer society has been experienced on the world guided by
commodities. The opinion of the customers as such is highly motivated in away by the
institution of the consumer culture. There has been a shift in the form of the dominant
institution from that of the family, society to that of the consumers and commodity, which
have started guiding the shape of the culture and its different forms (Jhally).
Questions
1. How far the reshaping of the form of the institution has brought about changes in the
ways of human interaction?
2. How is the ‘discourse’ is varying?
3. Why it has been difficult to imagine the emerging of the condition through the
familiar world?
Reading
Pepsi’s New AD is a Total Success
Ian Bogost
The concern of the particular reading is the criticism of the capitalism that has been
projected in front of the consumer under the cover of the commodities that the advertisements
claimed to have published. The emergence of the competition in the consumer driven market