CRITICALLY COMPAREMICHIE, VAN STRALEN &WEST’S BEHAVIOURALCHANGE WHEEL/COM-B (2011)TO OTHER MODELS OFCHANGE FOR ITS EFFICACY INMANAGING ORGANISATIONALCHANGE.
Table of ContentsINTRODUCTION.................................................................................................................................3MAIN BODY........................................................................................................................................3CONCLUSION.....................................................................................................................................8REFERENCES....................................................................................................................................10
INTRODUCTIONManaging organisation change is the foremost responsibility of management wherethe firm focus on analysing behavioural change which can be related to anything, changingfunctions, marketing trends, consumer preferences or it can be related to behaviour ofstakeholders. The report will analyse different behaviours changes wheel and models fordeveloping critical understanding over companies’ way of managing changes. Also. it willoutline discussion in systematic manner which will focus on describing model, critique andthan its analysis. Thus, the report will identify different models of behaviours changes such asMichie, Van Stralen & West’s Behavioural Change Wheel and Lewin and Kotter’ changemanagement model.MAIN BODYBehavioural change in any organisation plays an important role as it helps businessorganisation in functioning according to changing consumers buying preferences and markettrends. The behavioural change model in firm helps the business in managing changessuccessfully. It is essential for an enterprise to manage changes as it is the only techniquewhich assists in maintaining effectiveness of good and ad services. Moreover, it is thestrategy which helps in creating value of organisational functions among stakeholders(Todnem By, 2015). There are various behaviours change management model like Michie,Van Stralen & West’s Behavioural Change Wheel. Apart from this there are changemanagement models such as Lewin’s and Kotter’. Every models offers unique way toenterprise for managing alteration and working according to changing environment. Like, theMichie behaviours change models offers a process in form of wheel which involves everynecessity which needs to consider by entity at the time of change. However the Kolb’schange management model is focused in identifying needs of change and implementing it.Behavioural change wheel is used by organisation to promote consumer safety, as ithelps in deriving changing behaviour of people. With the help of this wheel the firm is able todetermine behavioural problems and focuses on understanding what needs to be change inorder to promote safety. Further the connection of wheel is on intervention where the firderives way to prevent risk and to promote safety. COM-B offers the best method ofbehavioural analysis because of its intervention steps helps in managing changes according tosituation (Seppälä and et.al., 2018). Like, the first step offered by model for understanding
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