Critical Evaluation of Internationalizing Business Operations in Germany

Critically evaluate

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Global business helps in operating business in various foreign countries across the globe.
It helps in selling products worldwide. Airdri limited company is a small medium enterprise in
UK where they tend to focus on carrying out manufacturing operations associated with hand
dryers. This study will highlight on varying out the business operations on the Germany in order
to gain higher market share. This study will critically evaluate what particular aspects of
Germany’s business environment must be taken into account when assessing the decision to
internationalise business or not. Furthermore, this study effectively outlines the effective features
associated with the manufacturing business. This study helps in critically examining the
Germany business environment in order to effectively carry out business operations. This helps
in critically examining the concept associated with internationalization of the business. This
study also helps in highlighting the current trends, risk and potential changes associated with
while internationalizing the operations of the business.
MAIN BODY
Schmid, (2018) sought to determine the fact that, manufacturing business is referred to as an
effective business where they tend to focus on effectively using various parts, components and
raw material in order to make the desired finished goods. These manufactured finished goods
help in selling goods directly to the consumers in order to make a different set of products. Small
manufacturing company tends to deal with retail operations. Small business is referred to as the
independent organization where the owner of the company requires less workforce, less capital
and low cost machinery in order to carry out business operations. In the small manufacturing
company 500 employees or less in the organization is considered to be an effective example of
small business. Airdri limited company is a small medium enterprise in UK who considers to
carry out its business operations in the Germany which in turn helps in attaining economies of
scale and carrying out various business operations. Airdri limited company tends to focus on
effectively moving the production of the business to Germany in order to expand its business
operations and attaining higher market share and profitability. The manufacturing, production
and warehousing department of the company has been moved to the Germany. Audretsch,
Lehmann and Schenkenhofer, (2018) argued that, Manufacturing and production department is
mainly associated and linked with the manufacturing of particular goods and services of the
Airdri limited company. Warehousing department is mainly linked with the storage of the goods
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which have to be offered to the end customers. Warehousing department mainly covers large
range of important functions which mainly includes receiving, fulfilment and distribution
process. Manufacturing and production department process mainly comprises of casting,
moulding, joining, machining, shearing and forming in order to deliver products to the end
customers.
Mayer, and et.al., (2017) evaluated that, critically evaluate is mainly linked with
effectively providing verdict or opinion set of some specific research findings. It tends to focus
on providing opinion to the particular extend based on the particular research finding or
statement which is true. This is very useful in critically evaluating the various components
associated with the manufacturing industry and also helps in determining the factors which is
mainly linked with the economy and business environment conditions of Germany. Business
culture in Germany is mainly linked with various characteristics which mainly comprises of
business etiquette, work life balance, business communication, social media guide, etc. The
German economy is considered to be one of the fifth largest in the world which mainly comprise
or accounts for 1/5th of the European Union’s GDP. Germany is also considered to be one of the
largest European trading partners in United States. It is also considered to be as the sixth largest
market for exports in U.S. One of the most effective marketing strategy is mainly linked with the
production of highly innovative products and services. Germany is referred to as the primary
economy of the UK. It has been performing dynamically well because of country’s vulnerability
associated with the domestic structural problems, outside shocks, domestic structural problems,
etc. The country tends to focus on complying with the new technologies and favouring
investment. This in turn is considered to be very useful in diversifying the economic structure of
the economy. Landau, and et.al., (2016) argued that, German country tends to focus on posing
several challenges associated with posing relative formal trade or investment barriers to the U.S.
German is considered to be dominated by the manufacturing industry. It has been evaluated that,
the German economy is considered to be highly developed in the social economy. It is
considered to be one of the largest national economy in Europe. It tends to have one of the fourth
largest GDP in the world. The major trading partner countries mainly comprise of France, China,
United States, Netherlands, United Kingdom, etc. Employment in Germany tends to rise which
in turn leads to higher operational growth and sustainability for the business. Compliance with
the rules and regulations of the Germany. This in turn helps in effectively carrying out various
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