Social Marketing: Criticisms and Red Bull Case Study Analysis Report

This report delves into the criticisms of marketing, focusing on issues like high prices, deceptive practices, and unsafe products. It examines how marketers address these criticisms, using the Red Bull case study as an example. The report highlights the importance of ethical considerations and the impact of marketing strategies on consumers. It discusses Red Bull's approach to deceptive advertising, showcasing how the company addressed criticism through creative marketing tactics. The bibliography includes references from scholarly journals and business publications, providing a comprehensive overview of the subject matter. This report provides insights into how companies navigate criticisms and maintain a positive image.

Running Head: Social Criticisms of Marketing 0
Social Marketing
Student name
5/25/2019

Criticisms of Marketing 1
Marketing is done to satisfy the needs of the target market as a comparison to the
competitors exist in the market for fulfilling the society’s expectation effectively and
efficiently. However, in doing so, it attracts criticism, which is variedly dealt by the
marketers. This discussion revolves around this very criticism and it’s the manner in which it
is dealt with.
As stated earlier, marketing attracts different criticisms such as charging a high price,
deceptive practices, unsafe products, planned obsolescence, poor services, and pressure is on
selling. Good Marketers respond against this, by providing the right goods at a reasonable
price for giving value to customers and for giving profit to the company. (Gopaldas, 2015).
An example of this can be seen in energy drink Red Bull which states that it gives
wings but actually it is not true. This is a deceptive practice. For deceptive practices, steps
have to be taken to avoid conduct. The marketers of Red Bull however dealt it more cleverly.
They made fun of their wings advertisement, by introducing cartoons, which resonates fun,
instead of resonating a factual claim (Heilpern & Heilpern, 2016).
Thus, this discussion successfully highlighted how criticism is effectively dealt by the
marketers, particularly through example of Red Bull.
Bibliography

Criticisms of Marketing 2
Gopaldas, A. (2015). Creating firm, customer and societal value: Toward a theory of positive
marketing. Journal of Business Research, 68(12), 2446-2251.
Heilpern, W., & Heilpern, W. (2016, Mar 31). 18 False advertising scandals that cost some brand
millions. Retrieved from BUSINESS INSIDER: https://www.businessinsider.in/18-false-
advertising-scandals-that-cost-some-brands-millions/articleshow/51630709.cms