Critique for the 2 Quantitative articles

Critique for the 2
Quantitative articles

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
ARTICLE 1 .........................................................................................................................................3
“Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in
Malaysia”.........................................................................................................................................3
What is research and hypothesis being tested.................................................................................3
What is relevant research paradigm? ..............................................................................................4
How was the data collected, what approach did they use to collect this data? ...............................4
What statistical tests did they carry out? Explain what tests examined & overall purpose . ..........4
Key findings ....................................................................................................................................4
Limitations from article ..................................................................................................................5
Article 2 ...............................................................................................................................................5
“Consumer buying behaviour towards online shopping: An empirical study on Dhaka city,
Bangladesh”.....................................................................................................................................5
What is research and hypothesis being tested..................................................................................5
CONCLUSION ...................................................................................................................................7
REFERENCES.....................................................................................................................................8
Books & Journal: ............................................................................................................................8

INTRODUCTION
The business report is critical to be executed in well organised way to achieve benefits.
Main aim of this report is to understand the qualitative articles through accessing to brief overview.
This report comprises of two articles of different focused areas. It consists of research definition,
hypothesis, research paradigm, sample population, way of sampling, constraints, data collection
method, tests, key findings and limitations from article.
MAIN BODY
ARTICLE 1
“Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in Malaysia”
What is research and hypothesis being tested
A research refers to accessing to study of a particular and identifying a problem. In research,
hypothesis refers to answering of a question which have been set. In this article, research is being
tested through properly accessing to hypothesis questions. For example- first hypothesis states that
age has negative effect on online purchase behaviour among online shoppers in Malaysia. For
example- in article table 1 depicts about variable of perceived risk in past studies that approves the
hypothesis. The article shows that customers are afraid of risks doing online purchase due to higher
risk involved in it. Customers activities and behaviour changes when shopping is done online (Aji,
(2020)).
What is relevant research paradigm?
A research paradigm refers to shared belief among members of, speciality area. It is crucial
to access these paradigm in proper manner. So, this article focused on two paradigm that are
discussed as follows-
Positivism- In this, it focuses on being confident about something and it focuses on concept
that knowledge m comes from studying traits. This article research has assumption that knowledge
is flexible with time period (Alam, 2020)).
Interpretivism- It is another related philosophical ideology which focuses on idea that
people are creative in actions and develop their own social world. With reference of this article it
depicts about people behaviour that is triggered by new change such as new online shopping. This
is to be viewed as most appropriate form of paradigm of the research.
Who was sampling population