Critique of Information Technology Management Issues in a World University Model

This report critically examines the implementation of information technology in a hypothetical World University model, focusing on a consumer loyalty scheme, the use of laptops and e-books, and the role of social media. It analyzes the effectiveness of these strategies in enhancing student engagement and learning outcomes. The report also explores two business solutions, Aardvark and Penguin, and their potential to further improve the model. By examining the strengths and weaknesses of these approaches, the report provides insights into the challenges and opportunities of managing information technology in a globalized educational environment.

ASSIGNMENT 4: CRITIQUE IN SYSTEMS & TECHNOLOGY
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Table of Contents
Executive summary...........................................................................................................3
Introduction........................................................................................................................4
Conclusion:......................................................................................................................12
Recommendations...........................................................................................................13
Reference list:..................................................................................................................14
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Executive summary
This report examines the notion of information technology management issues. In this
case study, a group of private education organisations comes together to form their own
online university which helps in offering online education to all the parts of the world. It
is a completely online university where professors impart online education. Adopting the
consumer loyalty scheme helps in building a good relationship with the educator and
learners in the university. Further, social media plays a vital role in enhancing the world
university model. The report focuses on the effective implementation of technology in
the education and enabling the students to gain knowledge and study desired course
through this system.
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Introduction
This report outlines the concept of World University model which is the website of a
group of reserved education organisations around the sphere. It is a completely online
university where professors impart online education from one of its college grounds to
others in all parts of the world. Through this model, numerous courses are presented to
the students. Students can sign-in to the studies from anywhere and at any time. All
communications with staff are online. By using this model Students can easily pick the
country from which they can graduate. This report talks about a consumer loyalty
scheme which is termed as Study Together Loyalty. This scheme will help in rewarding
the students. The university can hire agents to continue these offerings. For this model,
the students are required to buy a laptop which will assist the students to learn and
manage their coursework in a well-organized manner. It is important to consider the
social media platforms for enhancing the world university model. In addition to this, this
report also provides the business solutions or procedure which help in improving the
model.
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Assumptions
 The world business model is built on the basis of cloud computing so that all the
data and information can be maintained safely
 The use of laptop and e-books is essential in the modern world. There is a direct
relationship between the e- learning and growth in the career of student. Further,
there is an inverse relationship among use of laptop for studies and entertainment
purposes.
 Consumer loyalty scheme is a universal scheme which is used in each and every
sector. The scheme launched by the university creates a positive impact on the
students and help in rewarding them. The scheme can be provided by the means of
agent or any person who is solely appointed for this purpose. It is quite pertinent that
the loyalty scheme is essential for the motivation of students. This scheme is a
broad concept and is directly relevant to the success factor.
 The aardvark and penguin solutions are a . In the realistic world, these solutions
are very important for improving the model which are working on e-platforms
 Social media is the most vibrant tool which is utilized in each and every sector for
growth and development. Use of social media is a universal concept. The prime
tools of social media are Facebook, integral, twitter etc.
 E learning is a flexible form of learning which not only reduces the burden of
students but also save their time and cost .E learning consist of online education
where a student from any part of the global can have access to education in a valid
and reliable manner
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1. A customer loyalty scheme called Study Together Loyalty will reward students
who introduce another student with fee credit depending on which course is
picked. The university also uses agents to sell its offerings to employers.
Applications are approved in less than 5 minutes. Payment for non-refundable
fees is by credit card or PayPal.
Consumer loyalty is defined as a reward programme which is generally used by the
universities to assist their students. Adopting such scheme creates a positive influence
on the management. With the launch of these schemes, students will be easily able to
select better career options. The world university model is providing numerous practices
by which a number of students can utilize this model and can be benefited in several
ways. The Study Together Loyalty will work in the following manner:
1. This scheme requires rewarding the students who referred another student with fee
credit conditional to the select course. The payment for non-refundable outlays is by
PayPal or credit card.
2. A card for the student must be generated to supervise the attendance of the students in
an easy manner
3. The university is also appointing mediators to sell its offerings to companies.
A student together loyalty program offers numerous advantages to its employee and
they are:
1. Utilize data to generate a healthier student involvement;
2. Provides a non-stop line of interaction among students and assisting service
3. Drives the Performance or conduct of the students (Rosing, et. al., 2014).
On the basis of above discussion, it can be seen that this scheme offers online study
material to its students which will aid them to improve their skills and knowledge. This
scheme also helps the students to pick the course which they have interest in. hence; it
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can be positively critiqued that the loyalty scheme will benefit the world university, USA.
Adopting the consumer loyalty scheme which is termed as Study Together Loyalty will
help the students in getting benefits and reward. As per this model, the students will get
rewards for referring the students or if the student can interact with other student and
push him/her to pursue the course. The university also hires agents who advertise these
offers for the university so that the scheme can be will communicate to each student
and outsiders too. This scheme requires rewarding the students who referred another
student with fee credit conditional to the select course. The payment for non-refundable
outlays is by PayPal or credit card (Li, et. al., 2016).
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2. E-book and laptop purchases are part of the course and will be available
online. Students cannot opt out of purchases. A pre-configured laptop loaded
with required software will be sent out to all students
In the context of World University, The computer’s informative service is pushing more
and more universities to necessitate that students enthusiastically utilize laptop,
computers, and E-books during their class. The list of lectures given in the classroom is
lengthy. Tutors can ask for feedback from the students, students can easily take notes
and save their time. In the world university, both E-books and laptop are a prime part of
the coursework and will be available online. The students will be delivered a laptop
which will be having all the pre-configured software’s and solutions to manage the
coursework and studies of the students in an organized and effective manner ( Sidhu &
Kang, 2012).
Advantages of the Laptops as a Learning Tool
In the context of World University, each student will be provided laptops which will be
having pre-configured software’s so that one-to-one computing atmosphere can be
created. Laptop permits the teachers and students to take come benefits of technology
and Internet. Below stated are the advantages of using the laptop by the students of
World University:
 Promoting online partnership with new and former students
 Making available additional information and curriculum support
 Encouraging improved institute: Laptops aid the students to keep a path of their
projects and make use of an online university logbook
 Permitting the students to view and receive assignments online and deposit their work
through E-mail instead of printing them.
 Developing the review procedure. Tutors can easily edit the paper of student and return
them digitally to arrange for more extensive feedback (Deveci, et. al., 2018).
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 Enhancing the computer skills of the students
 Makes the entire learning process more attractive and simple for the tech-savvy
students
Advantages of the E-book as a Learning Tool
A book which is available in an automated set-up is termed as the digital book or e-
book, which can be downloaded very effortlessly and quickly by means of a tablet, PDA,
Mac, computer, laptop, computer, Smartphone, or any new technology created reading
tool. An eBook is almost like a generally published textbook which will have graphics,
images, numbered pages, and a table of contents. Below stated are the advantages of
using E-book by the students of World University:
 The E-books are easily portable. With the launch of E-books, the students are not
required to carry heavy bags. By using the E-books, students can easily keep their
study material in an organized manner.
 E-books can be downloaded at any time and anywhere. Students are not required to
move here and there for buying the books. E-books save both time and cost of the
students
 Another advantage of using E-book is that they occupy less space. Students are not
required to have spaces to store these books. The only requirement for storing the E-
book is technology-based reading devices like Smartphone, tablet, PC, and laptop.
 The searching characteristic of E-book is the best feature of the EBook which cannot be
beaten by any other formats which are used by the students. The function of rapid
searching makes the E-book very reliable and flexible in completing new assignments.
In addition to this, students can easily mark the chapter or pages.
 E-books are not only a source of learning but they provide some entrainment diagrams,
videos, and charts which provides both learning and entertainment. By utilizing the E-
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books students can easily expand their career and learning opportunities (Pinto, et. al.,
2014).
 Downloading and purchasing E-book is really easy as compared to the traditional
books. E-books provide more relevant and updated information to the students. Hence,
they are an impotent material of learning
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3. You are required to provide any two suitable business process or solution that
could be employed to enhance this model. Substantiate this process or solution
with relevant references to literature.
The rise of analytics, mobile and social technologies has mainly forced the universities
and colleges to reconsideration their business models. All the upper education
organisations should advance student results and upsurge their involvement—but,
regrettably, outdated business process or solutions can no longer be helpful to the
university. Aardvark and penguin solution offers an up-to-date technology stage which
spans all sheets of the cloud, permitting a data-driven atmosphere which provides
supreme value to the staff, faculty, and students. Henceforth, The University uses
Aardvark and penguin solution or process to improve the world university model.
It is observed that the university is using numerous solution and procedures to help the
students. They two prime solutions which are utilized by the university are penguin and
Aardvark. With the assistance of Aardvark process, these students will be easily able to
interact with each other. This procedure can be conducted in the form of messenger
and email whereas penguin solutions offer the students with innovative ideas. Both the
solutions have a positive impact on the students. Both the Aardvark and penguin
solution assist the students to solve their issues. These solutions work on the grounds
of cloud computing and keep the data and information safe and secure. Hence, it can
be rightly said that Aardvark and penguin solutions can be adopted by the university
troy enhance the world university model (Long, 2018).
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4. Suggest how social media can play a role in promoting this model – giving
suitable approaches from literature. Avoid writing about the teaching aspect of
education or item related to enrolled student activities such as clubs, societies,
etc.
Social media turned out to be the younger groups’ crucial means of interrelating with the
world. Obviously, they are also dynamically implementing their inclination for social
media to their post-secondary routine so that they can inform everything from
their school choices to course picks. For specialized correspondents functioning within
post-secondary, consideration to this shift is essential (Gerbaudo, 2018).
In the contemporary world, universities are using social media. Today’s the students are
sharing up and communicating their experiences on the social media websites like
Facebook and are now assisting the expansion and development of new platforms like
Instagram. Utilizing the power of dissimilar social media tools and networks, universities
are able to easily draw the interest of the students. Utilizing social media also helps in
interactions with the present students and stay linked with graduates or former students.
Social media plays an imperative role in promoting the world university model. In
an era of social media, the educator or tutor is not considered to be the core of learning
but the student is the main core of learning. One of the most significant things a tutor or
educator can ensure is to assist the students in mounting a dominant learning
system. All the successful universities are using social media platforms to share
and collect the experiences of students, teacher, and other staffs. The two most
popular techniques which are used for promoting the model are hashtags and
blogs. Hence, social media plays a b=vital role in promoting the world university
model (Mahoney, & Tang, 2016).
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Conclusion:
The above report concluded that the world university model is important for the
students. Adopting consumer rewarding scheme will help in rewarding the students
adopting this scheme will benefit in building a strong relationship among the student and
tutor. E-book and Laptop are important for the students to manage their coursework
effectively and efficiently. Finally, it can be concluded that social media plays a vibrant
role in enhancing the world university model.
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Recommendations
The university recommended providing Wi-Fi facility at high speed. The university can
even utilize certain software to assist the students to use the data in an effective and
efficient manner. Adopting software will also help in maintaining the security of the data
and information. Further, conducting an online test on a regular basis will assist in
recognizing performances of the learners. University also delivers training programs to
the students so that they can utilize the website to enhance their knowledge.
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Reference list:
 Deveci, T., Dalton, D., Hassan, A., Amer, S. T., & Cubero, S. (2018). Project-X: An
Initiative to Increase Student Engagement through Laptops. Contemporary Educational
Technology, 9(1), 1-21.
 Gerbaudo, P. (2018). Tweets and the streets: Social media and contemporary activism.
Pluto Press.
 Li, H., Mäntymäki, M., & Zhang, X. (2016). Digital Services and Information Intelligence.
Springer-Verlag Berlin An.
 Long, R. J. (2018). New office information technology: Human and managerial
implications (Vol. 30). Routledge.
 Mahoney, L. M., & Tang, T. (2016). Strategic social media: from marketing to social
change. John Wiley & Sons.
 Pinto, M., Pouliot, C., & Antonio Cordon-Garcia, J. (2014). E-book reading among
Spanish university students. The Electronic Library, 32(4), 473-492.
 Rosing, M. V., Scheel, H. V., & Scheer, A. W. (2014). The Complete Business Process
Handbook: Body of Knowledge from Process Modeling to BPM, Volume I. Morgan
Kaufmann Publishers Inc..
 Sidhu, M. S., & Kang, L. C. (2012). New Trends and Futuristic Information
Communication Technologies for Engineering Education. ICTs for Advancing Rural
Communities and Human Development: Addressing the Digital Divide: Addressing the
Digital Divide, 251.
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