Critique of IT Management Issues in a World University Model

This report critically analyzes the IT management issues within a hypothetical world university model. It examines a customer loyalty scheme, mandatory e-book and laptop purchases, and the role of social media in promoting the model. The report explores potential business processes and solutions to enhance the model's effectiveness and discusses the advantages and disadvantages of the proposed approach.

ITC563
IT MANAGEMENT ISSUES
ASSESSMENT 4
CRITIQUE IN INFO SYSTEMS & INFO TECHNOLOGY
1

Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................5
1. A customer loyalty scheme called Study Together Loyalty will reward students who
introduce another student with fee credit depending on which course is picked. The university
also uses agents to sell its offerings to employers. Applications are approved in less than 5
minutes. Payment for non-refundable fees is by credit card or PayPal.......................................6
2. E-book and laptop purchases are part of the course and will be available online. Students
cannot opt out of purchases. A pre-configured laptop loaded with required software will be
sent out to all students..................................................................................................................8
3. You are required to provide any two suitable business process or solution that could be
employed to enhance this model. Substantiate this process or solution with relevant references
to literature.................................................................................................................................10
4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or item
related to enrolled student activities such as clubs, societies, etc..............................................11
Conclusion.....................................................................................................................................12
Recommendations..........................................................................................................................13
References......................................................................................................................................14
2

Executive Summary
This report has been prepared on the IT issues that are prevailing in the management of the
business. A detailed study will be done in the field of systems and technologies which are used
by the business to enhance its activities as well as operations. In the educational perspective, it
has been seen that technology is playing a great role in providing quality education to the
students through different methods. A world university is formed by the group of institutions to
provide online education to the students at the global level. Study Together Loyalty is the
scheme which is introduced by the world university for its loyal customers. Laptop and study
materials are made available to the students. The software is implemented to enhance the
business process. Social media plays an important role in the promotion of the implemented
model.
3

Introduction
In this report, the discussion will be made on the world university which is developed through
the combination of the private universities which have come together to provide online education
to the students. All the interactive sessions and teachings take place over the internet, through
online sources. Customer loyalty scheme has been developed by the world university so that it
can attract and enroll a large number of students. Agents and mediators are used by the
university to sell its course offerings. Laptops with loaded study materials are provided to the
students. Evaluation of the business solutions will be done to develop a proper understanding of
the model. Social media sources are used to promote the model of the world university.
4

Main Body
Assumptions
1. A customer loyalty scheme called Study Together Loyalty will reward students who introduce
another student with fee credit depending on which course is picked. The university also uses
agents to sell its offerings to employers. Applications are approved in less than 5 minutes.
Payment for non-refundable fees is by credit card or PayPal.
2. E-book and laptop purchases are part of the course and will be available online. Students
cannot opt out of purchases. A pre-configured laptop loaded with required software will be sent
out to all students.
3. You are required to provide any two suitable business process or solution that could be
employed to enhance this model. Substantiate this process or solution with relevant references to
literature.
4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or item related
to enrolled student activities such as clubs, societies, etc.
5

1. A customer loyalty scheme called Study Together Loyalty will reward students who
introduce another student with fee credit depending on which course is picked. The
university also uses agents to sell its offerings to employers. Applications are approved in
less than 5 minutes. Payment for non-refundable fees is by credit card or PayPal.
The formation of the World University is a positive aspect considered by the management of the
universities to provide better and high-quality educational services to the students across the
world. The World University is formed with the combination of private educational institutions
from around the world. Study together is the loyalty scheme which is developed by the World
University in which students are rewarded with the fee credit for introducing another student,
depending on the course chosen (Hubbard, 2013). This scheme helps the management in
increasing the enrolment of a large number of students. It also helps the management in gaining
the trust and loyalty of the students from across the world. Agents and the mediators are used for
increasing its sales of course offerings to the employers.
The customer loyalty schemes and programs enable the management to increase the interest of
the students in the educational services provided by the World University. Loyalty programs and
schemes help the management in increasing the involvement of the students. With the increased
number of enrolments in the university, the goodwill and image will be increased and enhanced.
The model of World University needs certain techniques to boost up its performance (Wallace &
Panteli, 2018). Nonenrolled students should be motivated to participate in the educational
services provided by the university through different course offerings and attendance should be
tracked so as to know the participation of the students in the different courses and programs.
The loyalty schemes and programs provide benefits to the students as well as to the World
University and they are as follows:
 Reward programs create a unique identity of the World University and increase the
demand for the enrolment when compared with its competitors.
 The educational model provides online educational services to the students who can
access their study material and start the course anywhere and anytime. This is the feature
6

which attracts students towards the university as students are able to study as per their
convenience.
 The reward which is provided by the university increases the feeling of being
appreciated, due to which the interest of the students in the university is increased.
 Fee concessions grab the attention of the students at the global level, which is beneficial
for the World University as well.
Applications for enrolment in the different courses of the university is simplified and made easier
as it is a process of 5 minutes (Ripoll, et. al., 2017). This process simplifies the entire business
process and also attracts a large number of students towards the university. This model is
developed for increasing the sales of the course offerings and increasing the number of students’
enrolment in the university.
7

2. E-book and laptop purchases are part of the course and will be available online. Students
cannot opt out of purchases. A pre-configured laptop loaded with required software will be
sent out to all students.
As per the model of the World University, E-Book and pre-configured laptops are provided to
the students who enroll for a course in the university. It is compulsory for the students to make
purchases of the laptop and E-Book. This service is provided to all the students enrolled in the
university. All the study material is loaded into the software and the laptops and E-Books are
made available to the students. This is an advantage and is beneficial for the students and the
university. This enables the students to access the information and study material at any time and
anywhere without the access to the internet. This makes the study process of the students easier
and simpler (Gachago, et. al., 2017). This is beneficial for all the students as they are able to
study the material of different courses, which is actually required to be known.
The availability of lectures is not limited to a certain period and is available 24/7. It saves much
time for the students in terms of availing the software which is required. There might be a case
where the software when purchased from outside may not be compatible or relevant. Accessing
the lectures and study material simplifies the studying process of the students. Taking the pre-
configured laptops and E-Books are beneficial for the students in all respects, as they are able to
access the required data and software. Many times, there are issues on the internet due to which
the students are not able to go through the study material required for the university level exams.
In such cases, the laptops and E-Books with already loaded data and study material is beneficial
for the students (Schophuizen, et. al., 2018).
It is completely a technological process of providing education to the students and does not
include the paper usage. The information and study material is available to the students
anywhere and anytime. There is no probability of missing any lecture notes as it is already saved
in the E-books, as a result of which it becomes easier for the students to prepare for the exams
with the required syllabus. E-books are easy to be carried and this is an advantage for the
students. The availability of the study material through E-Books and configured laptops
simplifies the educational process of the students to a great extent. World University provides
study material which is required to be studied by the students (Robinson, 2017). There is no
8

burden to carrying additional books and study guides when the students are provided with the
laptops and E-Books. The laptops and E-Books will be available to the enrolled students at a
reasonable price when compared to the market. This is beneficial for the students and the
university in all respects.
9

3. You are required to provide any two suitable business process or solution that could be
employed to enhance this model. Substantiate this process or solution with relevant
references to literature.
The model of the World University provides its students with online educational services at the
global level and also provides the students with the study material through configured laptops
and E-Books. This model designed by the World University can be enhanced with the help
certain processes and solutions. Enhancement in the model is required to attract a large number
of students and appealing them to enroll in the different educational programs and courses
offered by the university. One of the business processes which can be used by the management is
AARDVARK which is a search engine and can be defined as the service of social search which
helps in connecting live users with other individuals who provide them with the required
information (Tsai, 2016). This business process is also known as the knowledge market. The
queries and questions are answered by the individuals and the students will be able to gain
knowledge about the different aspects of the World University.
The solution which can be used and implemented by the management of the World University is
PENGUIN which helps in providing solutions to the management regarding the IT aspects and
areas. For engaging and involving in the online educational programs, World University makes
use of different solutions and business processes. Both the process and solutions help in
maximizing the awareness about the World University among the students across the world. The
questions can be submitted by the students through emails and messages (Heafner, 2014). This
business process helps the students in gaining an idea about the different aspects of the World
University. PENGUIN solution provides effective and required IT solutions to the students to
enhance their experience and knowledge. These solutions and business processes enhance the
interactions between the lecturers and the students. These processes and solutions help in
clarifying all the doubts and queries of the students in respect of the World University and its
courses and services being offered.
10

4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or item
related to enrolled student activities such as clubs, societies, etc.
Social media is the wide platform which enables the World University to reach out a large
number of students and promote the advantages of this model. Social media is an element which
connects people across the world. It enables the World University to promote the different
courses and its advantages. Social media enables the World University to promote the
advantages of enrolling in the courses offered and availing the online educational services.
Online marketing programs can be developed by the World University for promoting the
educational services and reaching out a large number of students in a cost-effective manner
(Kim, et. al., 2016).
Social media being a wide platform helps in developing social networks at the global level.
Students get aware about the online educational services through social media sources on a
global level. Social media maximizes the reach of the university among the students which
increase the willingness of the students to enroll in the courses offered by the World University.
It becomes easier for the management of the World University to communicate with the students
worldwide. Social media builds and enhances the image of the World University (Singh, 2017).
Facebook, Twitter, websites, other online sources are some of the social media sources which are
used by the individuals at the maximum level.
11

Conclusion
From all the assumptions discussed, it has been concluded that World University will prove to be
beneficial for the students as it provides online educational programs to all the students at the
global level. This makes it easier for them to opt for any course and get the degree of the country
they want. The e-book is provided to the students enrolled with the world university with the
study material loaded in it. Suitable solutions are developed for enhancing the model of World
University. To promote the model, effective social media are used to attract a large number of
students.
12

Recommendations
World University is required to develop effective software for providing the study material to the
students in an effective manner. The university should focus on inserting useful and effective
study notes and study materials in the E-Books so that the students are not required to access the
internet. Training guide should be provided to the students so that they can easily access the
website of the university and get access to the better education. Payment methods should be
made simpler and enrolment process should be simplified so that maximum number of students
enrolls in it. Online tests can be conducted by the World University for testing the knowledge
gained by the students at regular time intervals.
13

References
 Gachago, D., Morkel, J., Hitge, L., van Zyl, I., & Ivala, E. (2017). Developing eLearning
champions: a design thinking approach. International Journal of Educational Technology
in Higher Education, Vol. 14, No. 1, pp. 30.
 Heafner, T. L. (Ed.). (2014). Exploring the Effectiveness of Online Education in K-12
Environments. IGI Global.
 Hubbard, R. (2013). The Really Useful eLearning Instruction Manual: Your toolkit for
putting elearning into practice. John Wiley & Sons.
 Kim, J., Song, H., & Luo, W. (2016). Broadening the understanding of social presence:
Implications and contributions to the mediated communication and online
education. Computers in Human Behavior, Vol. 65, pp. 672-679.
 Ripoll, C. S., Oparka, R., Campbell, A., & Erolin, C. (2017). The cell cycle: development
of an eLearning animation. Journal of visual communication in medicine, Vol. 40, No. 1,
pp. 13-20.
 Robinson, L. (2017). Embracing online education: exploring options for success. Journal
of Marketing for Higher Education, Vol. 27, No. 1, pp. 99-111.
 Schophuizen, M., Kreijns, K., Stoyanov, S., & Kalz, M. (2018). Eliciting the challenges
and opportunities organizations face when delivering open online education: A group-
concept mapping study. The Internet and Higher Education, Vol. 36, pp. 1-12.
 Singh, S. (2017). Digital Marketing in Online Education Services. International Journal
of Online Marketing (IJOM), Vol. 7, No. 3, pp. 20-29.
 Tsai, C. W. (2016). The use of mobile technology and ubiquitous computing for universal
access in online education. Universal Access in the Information Society, Vol. 15, No. 3,
pp. 313.
14

 Wallace, A., & Panteli, N. (2018). Bringing relevance to eLearning–a gender
perspective. Studies in Higher Education, Vol. 43, No. 2, pp. 292-304.
15