Critique of IT Management Issues in a World University Model

ITC563
IT MANAGEMENT ISSUES
ASSESSMENT 4
CRITIQUE IN INFO SYSTEMS & INFO TECHNOLOGY
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Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................5
1. A customer loyalty scheme called Study Together Loyalty will reward students who
introduce another student with fee credit depending on which course is picked. The university
also uses agents to sell its offerings to employers. Applications are approved in less than 5
minutes. Payment for non-refundable fees is by credit card or PayPal.......................................6
2. E-book and laptop purchases are part of the course and will be available online. Students
cannot opt out of purchases. A pre-configured laptop loaded with required software will be
sent out to all students..................................................................................................................8
3. You are required to provide any two suitable business process or solution that could be
employed to enhance this model. Substantiate this process or solution with relevant references
to literature.................................................................................................................................10
4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or item
related to enrolled student activities such as clubs, societies, etc..............................................11
Conclusion.....................................................................................................................................12
Recommendations..........................................................................................................................13
References......................................................................................................................................14
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Executive Summary
This report has been prepared on the IT issues that are prevailing in the management of the
business. A detailed study will be done in the field of systems and technologies which are used
by the business to enhance its activities as well as operations. In the educational perspective, it
has been seen that technology is playing a great role in providing quality education to the
students through different methods. A world university is formed by the group of institutions to
provide online education to the students at the global level. Study Together Loyalty is the
scheme which is introduced by the world university for its loyal customers. Laptop and study
materials are made available to the students. The software is implemented to enhance the
business process. Social media plays an important role in the promotion of the implemented
model.
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Introduction
In this report, the discussion will be made on the world university which is developed through
the combination of the private universities which have come together to provide online education
to the students. All the interactive sessions and teachings take place over the internet, through
online sources. Customer loyalty scheme has been developed by the world university so that it
can attract and enroll a large number of students. Agents and mediators are used by the
university to sell its course offerings. Laptops with loaded study materials are provided to the
students. Evaluation of the business solutions will be done to develop a proper understanding of
the model. Social media sources are used to promote the model of the world university.
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