Project Management Plan: CRM implementation Project for Online Retail Organization

This project management plan is for the implementation of a CRM system for an online retail organization. The plan includes project scope, timeline, budget, human resource plan, and communication plan. The project aims to develop and implement a CRM system for the online retail organization, which would allow the utilization of technology development and implementation of improved operation development. The project timeline is shown in a Gantt chart, and the project budget includes the cost of resources and materials.

Running head: PROJECT MANAGEMENT PLAN
Project Management Plan:
CRM implementation Project for Online Retail Organization
Name of the Student:
Student ID:
Name of the University:
Author’s note:

1PROJECT MANAGEMENT PLAN
Executive Summary
The project titled CRM implementation Project for Online Retail Organization had been made
for the implication of a CRM or Customer Resource Management system for a retail
organization. The deployment of the CRM system had helped in easing the management of the
activities favouring the utilization of the successive development of the operations. The
implementation of the CRM system was based on the formation of the customer data
management. The growth of technology had resulted in implication of the operations favouring
the utilization of the improved technology. The online retail organizations have been facing
probable situations for the deployment of the effective operations due to the extensive increment
of the information. The analysis had also been deployed for the utilization of the CRM system
implication in the online retail organization. The Porter’s generic competitive strategies had been
based on the analysis of the competitive advantages and competitive scope for the project. The
project of CRM implementation had been helpful for providing the competitive advantage of
lower cost of customer data management, integration of information storage platform, and
focusing on the development of the activities. The implication of the CRM had been helpful for
the retail organization for overcoming the issues of bulk data management of the customers and
processing the services on time. Some recommendations for the online retail organization in
implementing CRM system is cloud integration and improved security implication for attaining
measurable organization value. The cloud computing would allow the deployment of the
improved function development and faster accessing to the data and the implication of the
successive functions for the organization. The Porter’s generic competitive strategies for the
project of CRM implementation Project for Online Retail Organization is given in the table
below,
Competitive Advantage
Lower Cost Differentiation
Competitive
Scope
Broad
Target
The involvement of the CRM
system development had
helped decreasing the cost
that would help in being used
for any further technology
innovation.
The CRM implementation would
help in forming the utilization of the
technology innovation for forming
an integrated database for accessing
all information related to the
customers
Narrow
Target
The implication of the CRM
system development had
helped in decreasing the
overall cost expended for the
management of the data.
The CRM system would allow the
utilization of the activities so that
the information processing for the
retail business organization can be
done cohesively.

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Table of Contents
Introduction......................................................................................................................................3
Project Scope...................................................................................................................................3
Project Timeline...............................................................................................................................5
Project Budget.................................................................................................................................6
Human Resource Plan......................................................................................................................7
Communication Plan.......................................................................................................................8
Conclusion.......................................................................................................................................9
Bibliography..................................................................................................................................10

3PROJECT MANAGEMENT PLAN
Introduction
The project management holds an integral role for the deployment of the operations
favouring the implication of the technology innovation so that improved operations can be
implied (Harrison & Lock, 2017). The project of CRM implementation Project for Online Retail
Organization would help in developing improved database development with the help of the
system implication for aligning the utilization of the effective data. The following assignment is
based on the use of project management plan development principles for developing the required
documentation for CRM implementation Project for Online Retail Organization project. The
Project Scope, Project Timeline, Project Budget, Human Resource Plan, and Communication
Plan would be included in the following report.
Project Scope
The project of CRM implementation Project for Online Retail Organization is developed
for developing and implementing a CRM system for the online retail organization. The
implementation of the project plan would allow the utilization of the technology development
and implementation of the improved operation development (Fleming & Koppelman, 2016). The
development of project scope would allow the utilization of the activities favouring the
implication of the improved management of the data. The scope of the project can be divided
into in scope and out of scope items.
In scope items: The project of CRM implementation would involve the project initiation
documents, project plan, design of the system, implementation plan, communication plan, risk
management plan, integrated database, training program and manuals, and final report of the

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project as the in scope items of the project. The scope would include any activity that is directly
related to the system development activities for the CRM implementation project.
Out of scope items: The project of CRM implementation is an IT based project and the
project activities would not involve the basic infrastructure modification required for the CRM
system as it would be exported to the external contractor and the procurement process involved
for the agreement development with parties. The scope would exclude any activity that is not
directly related to the system development activities for the CRM implementation project.

5PROJECT MANAGEMENT PLAN
Project Timeline
The project of CRM implementation Project for Online Retail Organization is deployed for the implementation of the activities in a sequential method. The timeline for the project is
shown below,
ID Task
Mode
WBS Task Name Duration Start Finish Predecessors
0 0 CRM implementation
Project for Online Retail
Organization
108 days Mon 6/4/18 Wed
10/31/18
1 1 Initialization 8 days Mon 6/4/18 Wed 6/13/18
2 1.1 Requirement Analysis 2 days Mon 6/4/18 Tue 6/5/18
3 1.2 Resource Accumulation 3 days Wed 6/6/18 Fri 6/8/18 2
4 1.3 Charter Documentation 2 days Mon 6/11/18Tue 6/12/18 3
5 1.4 Project Initiation Meeting 1 day Wed 6/13/18Wed 6/13/18 4
6 1.5 Project Approval 0 days Wed 6/13/18Wed 6/13/18 5
7 2 Planning 19 days Thu 6/14/18 Tue 7/10/18
8 2.1 Activity Scheduling 3 days Thu 6/14/18 Mon 6/18/18 6
9 2.2 Resource Division 2 days Tue 6/19/18 Wed 6/20/18 8
10 2.3 Schedule Development 4 days Thu 6/21/18 Tue 6/26/18 9
11 2.4 Complete Plan Development5 days Wed 6/27/18Tue 7/3/18 10
12 2.5 Communication Planning 2 days Wed 7/4/18 Thu 7/5/18 11
13 2.6 Risk Management Planning 3 days Fri 7/6/18 Tue 7/10/18 12
14 2.7 Plan Approval 0 days Tue 7/10/18 Tue 7/10/18 13
15 3 Designining 13 days Wed 7/11/18Fri 7/27/18
16 3.1 CRM system requirements
are analyzed
2 days Wed
7/11/18
Thu 7/12/18 14
17 3.2 Design Platform is selected 1 day Fri 7/13/18 Fri 7/13/18 16
18 3.3 Design outline is done 3 days Mon 7/16/18Wed 7/18/18 17
19 3.4 Simulation Testing is done 2 days Thu 7/19/18 Fri 7/20/18 18
20 3.5 Complete Design is done 5 days Mon 7/23/18Fri 7/27/18 19
21 3.6 Design Approval 0 days Fri 7/27/18 Fri 7/27/18 20
22 4 System Development 29 days Mon 7/30/18Thu 9/6/18
23 4.1 Design Implication is done 1 day Mon 7/30/18Mon 7/30/18 21
24 4.2 Database Migration is done3 days Tue 7/31/18 Thu 8/2/18 23
25 4.3 Black Box Testing is done 2 days Fri 8/3/18 Mon 8/6/18 24
26 4.4 Interface of the new system
is developed
5 days Tue 8/7/18 Mon 8/13/18 25
27 4.5 Prototype Testing is done 2 days Tue 8/14/18 Wed 8/15/18 26
28 4.6 Required Functions are
programmed
8 days Thu 8/16/18 Mon 8/27/18 27
29 4.7 Beta Testing is done 2 days Tue 8/28/18 Wed 8/29/18 28
30 4.8 Complete System is developed6 days Thu 8/30/18 Thu 9/6/18 29
31 5 System Deployment 16 days Fri 9/7/18 Fri 9/28/18
32 5.1 Deployment Plan is made 3 days Fri 9/7/18 Tue 9/11/18 30
33 5.2 System Modification is done4 days Wed 9/12/18Mon 9/17/18 32
34 5.3 Compatibility Testing is done2 days Tue 9/18/18 Wed 9/19/18 33
35 5.4 System is deployed 5 days Thu 9/20/18 Wed 9/26/18 34
36 5.5 Functional Testing of the
complete operations is
done
2 days Thu 9/27/18 Fri 9/28/18 35
37 6 Training and Documentation23 days Mon 10/1/18Wed 10/31/18
38 6.1 Training Manuals are made 2 days Mon 10/1/18Tue 10/2/18 36
39 6.2 Training Program is developed3 days Wed 10/3/18Fri 10/5/18 38
40 6.3 Staff training is given 10 days Mon 10/8/18Fri 10/19/18 39
41 6.4 Final Reports are made 3 days Mon 10/22/18Wed 10/24/1840
42 6.5 Sign off the documents 1 day Thu 10/25/18Thu 10/25/18 41
43 6.6 System Maintenance Plan is made4 days Fri 10/26/18 Wed 10/31/1842
44 7 Project Closure 0 days Wed 10/31/18Wed 10/31/1843
Analyst
Project Manager
Documenter,Documents[1]
Project Manager
6/13
Planner
Project Manager
Planner
Planner
HR Manager
Risk Analyst
7/10
Designer
Designer,Design Software[1]
Designer
Tester,Simulation Software[1]
Designer
7/27
Engineer
Engineer,Database[1]
Tester,Testing Tools[1]
System Developer,Interface Tools[1]
Tester,Testing Tools[1]
System Developer,Programming Platform and Software[1]
Tester,Testing Tools[1]
System Developer
Engineer
Engineer
Tester,Testing Tools[1]
Engineer
Tester,Testing Tools[1]
Trainer,Documents[1]
Trainer
Trainer
Documenter,Documents[1]
Project Manager
Engineer
10/31
S T T S F W M S T T S F W M S T
May 6, '18 Jun 3, '18 Jul 1, '18 Jul 29, '18 Aug 26, '18 Sep 23, '18 Oct 21, '18 Nov 18, '18
Figure 1: Gantt chart of the Project
(Source: Created by the author)

6PROJECT MANAGEMENT PLAN
Project Budget
The project of CRM implementation Project for Online Retail Organization is deployed
for the implementation of the resource utilization according the level of expertise. The cost
budget for the project is shown below,
Resource Name Type Work Standard
Rate
Cost
Analyst Human 16 hrs $30.00/hr $480.00
Project Manager Human 56 hrs $100.00/hr $5,600.00
Documenter Human 40 hrs $40.00/hr $1,600.00
Client Human 0 hrs $0.00/hr $0.00
Planner Human 96 hrs $35.00/hr $3,360.00
HR Manager Human 16 hrs $80.00/hr $1,280.00
Risk Analyst Human 24 hrs $70.00/hr $1,680.00
Engineer Human 160 hrs $90.00/hr $14,400.00
Designer Human 88 hrs $75.00/hr $6,600.00
Tester Human 96 hrs $60.00/hr $5,760.00
System Developer Human 152 hrs $85.00/hr $12,920.00
Trainer Human 120 hrs $50.00/hr $6,000.00
Documents Materia
l
3 $100.00 $300.00
Design Software Materia
l
1 $500.00 $500.00
Simulation Software Materia
l
1 $550.00 $550.00
Database Materia 1 $1,170.00 $1,170.00

7PROJECT MANAGEMENT PLAN
l
Testing Tools Materia
l
5 $250.00 $1,250.00
Interface Tools Materia
l
1 $600.00 $600.00
Programming Platform and
Software
Materia
l
1 $950.00 $950.00
Total Budget $65,000.00
Human Resource Plan
The project of CRM implementation Project for Online Retail Organization is deployed
for the implementation of the CRM system for the online retail organization. There are number
of human resource required for the completion of the project like analyst, project manager,
documenter, client, planner, hr manager, risk analyst, engineer, designer, tester, system
developer, and trainer. The human resource management plan would be required for aligning the
utilization of the human resources effectively (Brewster, 2017). The human resource plan is
explained below,
a. Analysis of present conditions: The analysis of the activities would be implied for the
development of human resource usage requirements for the project and it would be dependent on
the skills, strengths and weaknesses of the human resource being used. The analysis of the
b. Forecasting demands: The forecasting is a method used for the deployment of the
activities favouring the alignment of the strategic goals of the company. The analysis of the
market trends and operations would be helpful for forming the calculation of the final demands
of the project.

8PROJECT MANAGEMENT PLAN
c. Integrating the plan: The balanced plan would be developed for forming the
utilization of the activities favouring the alignment of the improved activity scheduling method.
The plan is based on the working duration of the project team members and the budget estimated
for the project.
Communication Plan
According to Lipman and Ashlock (2015), the Communication plan forms improved
method of transferring information in the project while considering the possible noises
(hindrances) in the communication process. The communication plan for the project of CRM
implementation Project for Online Retail Organization would be developed for considering the
utilization of the existing function analysis favouring the deployment of the successive activity
alignment. The communication plan for the project of CRM implementation is,
Communication Plan
For CRM implementation Project for Online Retail Organization Project
Phases Description
Situational
Analysis
The situational analysis is developed for forming an audit of the existing
operations and development of the analysis for the deployment of the
existing plan. The situational analysis is formed for forming the
implementation of the operations favouring the utilization of the operations
and forming support in developing the final project communication
deliverable.
Objectives
Definition
The definition of the objectives would be done for analysing the
communication plan based on the implication of the activities and
supporting the utilization of the communication. The communication plan
should be aligned with the objectives of the project and the alignment of the
operations favouring the utilization of the successive development.
Defining Key
Audience
The key audience analysis is being done for ensuring that the project
communication plan is developed for the required persons and individuals.

9PROJECT MANAGEMENT PLAN
The key audience of the projects would be required for being analysed while
developing the final project communication plan. The key stakeholders of
the project are investors, client, users, and project steering committee. Hence
the communication plan would be deployed based on the analysis of the key
audiences of the project.
Implementing
Media Channel
The communication in project management would be based on the
utilization of the effective communication mediums and operations. The
various mediums of communication like reports, emails, chats, documents,
and face to face meetings would be helpful for aligning the mediums of
communication for the project.
Development of
Timetable
The timetable developed would be based on the implementation of the
effective communication for the project. The alignment of the effective
operation development would also be helpful for the alignment of the
improved activities. The implementation of the communication plan is
developed using the implication of the operations.
Evaluation of
Results
The evaluation of the results would be implied for the alignment of the
activities using the implementation of the communication plan development.
The results development would be helpful for the project implementation of
the CRM implementation.
Conclusion
It can be concluded from the assignment that the implication of the operations would be
implied for the utilization of the activities favouring the utilization of the project management
principles and development of effective operations. The completion of the project management
plan had been helpful for forming the completion of the project and ensuring that the project is
completed in the estimated time duration. The final report had been aligned for the implication of
the activities supporting the utilization of the profound system development.

10PROJECT MANAGEMENT PLAN
Bibliography
Brewster, C. (2017). The integration of human resource management and corporate strategy. In
Policy and practice in European human resource management (pp. 22-35). Routledge.
Brewster, C., Chung, C., & Sparrow, P. (2016). Globalizing human resource management.
Routledge.
Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management.
Project Management Institute.
Harrison, F., & Lock, D. (2017). Advanced project management: a structured approach.
Routledge.
Heagney, J. (2016). Fundamentals of project management. AMACOM Div American Mgmt
Assn.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Lipman, B., & Ashlock, M. Z. (2015). Engineering and Implementing an Executive-Level
Communication Plan in a Global Professional Environment: A Case Study. Journal of
Media Critiques [JMC], 1(4).
Marini, C., 2017. Social Media Risk and Crisis Communication Plan.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Walker, A. (2015). Project management in construction. John Wiley & Sons.