Assignment on CRM System Implementation

Running head: CRM SYSTEM IMPLEMENTATION
Covering letter to the sponsor 100
To,
The Sponsor,
Subject: Application for sponsoring for the CRM system implementation
Respected Sir/Madam,
I would urge to lend a helping hand by sponsoring for the CRM system
implementation in the organization of Vodafone Australia. The accomplishment of a CRM
system in this organization is very important as by the execution of this system would help the
company in enhancing the services which are provided to the respective customers as they form
the driving force as well as the potential for the organization. This system would also help in the
facilitation of the discovery of the fresh customers for the development of the company along
with incrementing the revenues of the entire customer base.
Thanking You,
Yours Faithfully,
Employee of Vodafone Australia.

CRM SYSTEM IMPLEMENTATION
Research proposal: CRM System Implementation
Name of the Student
Name of the University
Author Note

CRM SYSTEM IMPLEMENTATION
Table of Contents
1. Introduction..............................................................................................................................5
2. Body.............................................................................................................................................6
2.1 Context of the organization...................................................................................................6
2.2 Internal and external environments of operation...................................................................7
2.3 Opportunity/Problem for IS/IT..............................................................................................8
2.4 Justification of the choice of the proposed system................................................................9
2.4.1 Cost benefit Analysis......................................................................................................9
Figure 1: Cost benefit analysis..............................................................................................10
2.4.2 Feasibility Study...........................................................................................................10
2.4.3 Schedule Feasibility......................................................................................................11
Planning.....................................................................................................................................11
Requirements.............................................................................................................................11
Design........................................................................................................................................11
Development..............................................................................................................................11
Testing.......................................................................................................................................11
Implementation..........................................................................................................................11
Maintenance...............................................................................................................................11
2.4.4 Support of the implemented CRM system the main goals of the organization............11
2.5 Design and analysis of the CRM system.............................................................................12

CRM SYSTEM IMPLEMENTATION
2.6 Development, testing and CRM system implementation....................................................13
2.7 Activities after the CRM system implementation...............................................................15
2.8 Project management related to the CRM system implementation.......................................16
2.9 Risk management linked with the CRM system implementation.......................................16
2.10 Change management associated with the CRM system implementation..........................18
3. Conclusion.............................................................................................................................18
4. References..............................................................................................................................20

CRM SYSTEM IMPLEMENTATION
Executive Summary
A CRM system Customer Relationship Management system helps in the procedure of managing
the data of the customer. It mainly focuses on supporting the management of sales along with
delivering several insights which are naturally actionable. It involves the integration with the
social media and focuses on the facilitation of the occurrence of communication within the team.
This research proposal aims to discuss the context of the selected organization which is
Vodafone Hutchison Australia which is frequently known as Vodafone Australia. It is a company
of mobile telecommunications and they are providers of the internet services. This proposal aims
to justify the selection of the CRM system and how would it help this company in achieving all
their strategic goals. Next, this proposal aims to focus on both the design as well as the analysis
of the CRM system which is going to be implemented in this organization. It also aims to focus
on the development, testing and implementation phases of the CRM system. This proposal
purposes to focus on several kinds of activities which are associated after the CRM system has
already been implemented and has been set up for the real experiences.

CRM SYSTEM IMPLEMENTATION
1. Introduction
A CRM system Customer Relationship Management system helps in the procedure of
managing the data of the customer. It mainly focuses on supporting the management of sales
along with delivering several insights which are naturally actionable (Abu et al. 2017). It
involves the integration with the social media and focuses on the facilitation of the occurrence of
communication within the team. Those systems of CRM which are based on the clouds provides
with complete amount of mobility with the accessibility to the entire ecosystem of several kinds
of indicated applications.
These kinds of systems help various kinds of businesses in keeping the details of contact of
all the customers updated. These kinds of systems also helps in tracking the interactions of each
and every customer along with focusing on the management of the respective accounts of the
customers. The types of systems are just designed with the aim of helping all the businesses for
improving the relationships of the customers along with the maintenance of CLV or customer
lifetime value (Alamgir and Shamsuddoha 2015). This becomes an essential as these types of
data are regularly generated are regularly generated by numerous businesses in higher amounts.
This research proposal aims to discuss the context of the selected organization which is
Vodafone Hutchison Australia which is frequently known as Vodafone Australia. It is a company
of mobile telecommunications and they are providers of the internet services (Alexander
Kracklauer and Seifert 2019). This proposal aims to discuss its external and internal
environments of operation along with the opportunities or the problems which are associated
with the ongoing information system of this organization. The software which would be utilized
in this scenario is Salesforce.