Croman feather farm business plan PDF
Added on 2022-01-15
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CROMAN FEATHER FARM
BUSINESS PLAN
Croman Feather Farm Ltd Ltd is a community-based production facility that produces
10,000 broilers per cycle, running 7 cycles per year. CFF is committed to providing
quality, fresh, non-hormones injected chicken (meat) at affordable prices, unmatched to
any competitors.
Name: Carmen J Espinosa Roman
Email: carmenroman777@gmail.com
Date: 20th June, 2021
Program: MBA
BUSINESS PLAN
Croman Feather Farm Ltd Ltd is a community-based production facility that produces
10,000 broilers per cycle, running 7 cycles per year. CFF is committed to providing
quality, fresh, non-hormones injected chicken (meat) at affordable prices, unmatched to
any competitors.
Name: Carmen J Espinosa Roman
Email: carmenroman777@gmail.com
Date: 20th June, 2021
Program: MBA
2
1. TABLE OF CONTENTS
EXECUTIVE SUMMARY .............................................................................................................. 3
Venture price............................................................................................................................. 3
GENERAL DESCRIPTION OF COMPANY...................................................................................... 4
Company’s mission, vision and objectives ................................................................................ 4
Objectives.................................................................................................................................. 4
THE EXTERNAL ENVIRONMENT THAT COULD AFFECT THE BUSINESS.......................................... 4
Industry analysis and trends ..................................................................................................... 6
Competition analysis ................................................................................................................. 7
ORGANISATION AND MANAGEMENT ........................................................................................... 8
Company’s management .......................................................................................................... 8
Management structure....................................................................................................... 9
Motivation and development plan ........................................................................................... 9
Total employment and management costs .............................................................................. 9
STRATEGY .................................................................................................................................... 10
Companies process map ......................................................................................................... 10
SWOT analysis ......................................................................................................................... 10
Risk management............................................................................................................. 11
LAUNCHING THE VENTURE ..................................................................................................... 12
Sales estimation ................................................................................................................... 12
CASH FLOW STATEMENT............................................................................................................. 13
References................................................................................................................................... 14
1. TABLE OF CONTENTS
EXECUTIVE SUMMARY .............................................................................................................. 3
Venture price............................................................................................................................. 3
GENERAL DESCRIPTION OF COMPANY...................................................................................... 4
Company’s mission, vision and objectives ................................................................................ 4
Objectives.................................................................................................................................. 4
THE EXTERNAL ENVIRONMENT THAT COULD AFFECT THE BUSINESS.......................................... 4
Industry analysis and trends ..................................................................................................... 6
Competition analysis ................................................................................................................. 7
ORGANISATION AND MANAGEMENT ........................................................................................... 8
Company’s management .......................................................................................................... 8
Management structure....................................................................................................... 9
Motivation and development plan ........................................................................................... 9
Total employment and management costs .............................................................................. 9
STRATEGY .................................................................................................................................... 10
Companies process map ......................................................................................................... 10
SWOT analysis ......................................................................................................................... 10
Risk management............................................................................................................. 11
LAUNCHING THE VENTURE ..................................................................................................... 12
Sales estimation ................................................................................................................... 12
CASH FLOW STATEMENT............................................................................................................. 13
References................................................................................................................................... 14
3
EXECUTIVE SUMMARY
The name of the business venture that has been chosen is CRoman Feather Farm. CRoman
Feather Farm is a community-based venture and it is set up to promote job creation, poverty
alleviation and economic development and reduce the importation of chicken. The stakeholders
encompass areas such as the community, local regional and international bodies, suppliers,
corporate business, and retailers. The venture will specialize in the production of broiler (chicken
for meat purposes), it will purchase day-old chicks and raise them to a productive cycle over six
(6) weeks. There is a budget of USD $150,000.00 for all the expenses and other capital
investments. The venture’s location is yet to be assessed but it will be away from the residential
area. Croman Feather Farm will be brooding 10,000 chicks per cycle with a running of 7 cycles
per year. Each broiler is expected to weight 4.4 lbs. An output of 154,000 pounds (lbs) for the first
is forecasted.
CFF is not only interested in meeting the demands of customers, but also create the utmost
satisfaction for the potential customers. CFF plans to produce a product with high quality and
maintain a consistent supply.
Venture price
The Total budgeted price for the venture is One hundred and fifty thousand United States Dollars.
(150,000.00 USD).
EXECUTIVE SUMMARY
The name of the business venture that has been chosen is CRoman Feather Farm. CRoman
Feather Farm is a community-based venture and it is set up to promote job creation, poverty
alleviation and economic development and reduce the importation of chicken. The stakeholders
encompass areas such as the community, local regional and international bodies, suppliers,
corporate business, and retailers. The venture will specialize in the production of broiler (chicken
for meat purposes), it will purchase day-old chicks and raise them to a productive cycle over six
(6) weeks. There is a budget of USD $150,000.00 for all the expenses and other capital
investments. The venture’s location is yet to be assessed but it will be away from the residential
area. Croman Feather Farm will be brooding 10,000 chicks per cycle with a running of 7 cycles
per year. Each broiler is expected to weight 4.4 lbs. An output of 154,000 pounds (lbs) for the first
is forecasted.
CFF is not only interested in meeting the demands of customers, but also create the utmost
satisfaction for the potential customers. CFF plans to produce a product with high quality and
maintain a consistent supply.
Venture price
The Total budgeted price for the venture is One hundred and fifty thousand United States Dollars.
(150,000.00 USD).
4
GENERAL DESCRIPTION OF COMPANY
Company’s mission, vision and objectives
Mission statement:
Our mission is to provide our customers with quality, fresh, nutritious, protein-rich, affordable
and non-hormone injected product while respecting our employees, provide quality service and
contribute to the community through social development programs. CFF plans to increase our
production of chicken and challenge the ever-growing demand for chicken in Antigua and
Barbuda.
Vision statement
Our vision is to become the leading commercial poultry farms and chicken brands in Antigua
and Barbuda and the region.
Objectives
Short term objectives (1 year):
• Winning the hearts and taste of our consumers
• Establish a brand image of the company through marketing campaigns.
• Turn Profits within the first three (3) months of operations
• Maintain a gross margin of less than 50%.
Long term objectives (2-3 years):
• Being the “Best and Most Hygienic poultry producer in the Island”
• Aim to reduce importation per year by 15.04%
THE EXTERNAL ENVIRONMENT THAT COULD AFFECT THE
BUSINESS
External environment of a business consists of all those external factors that are operating outside
the premises of the organization. However, they impose a significant influence over the
operations, survival and growth of the company (Shaw, 2018).
The factors that could affect Croman Feather Farm are:
Political
• Antigua and Barbuda Investment Authority (ABIA), Inter-American Institute for
Cooperation on Agriculture (IICA) presents opportunities for the venture in term of
ownership, management and procurement. They strive to create linkages, partnerships
that are mutually benefiting regarding results. This enhances competitive and sustainable
growth.
• The Promotion of Small and Medium Companys (SME’s) in Antigua and Barbuda has
been intensified. In light of the poultry industry, the establishment of the Antigua and
Barbuda Poultry Association (ABPA) has been a great development like it in thinking with
the government.
• The venture will most likely benefit from Agricultural based skills and development from
the Ministry of Agriculture.
• Opportunities to access the export market as well as benefit from the export initiatives by
organizations, this can open up opportunities for the venture.
GENERAL DESCRIPTION OF COMPANY
Company’s mission, vision and objectives
Mission statement:
Our mission is to provide our customers with quality, fresh, nutritious, protein-rich, affordable
and non-hormone injected product while respecting our employees, provide quality service and
contribute to the community through social development programs. CFF plans to increase our
production of chicken and challenge the ever-growing demand for chicken in Antigua and
Barbuda.
Vision statement
Our vision is to become the leading commercial poultry farms and chicken brands in Antigua
and Barbuda and the region.
Objectives
Short term objectives (1 year):
• Winning the hearts and taste of our consumers
• Establish a brand image of the company through marketing campaigns.
• Turn Profits within the first three (3) months of operations
• Maintain a gross margin of less than 50%.
Long term objectives (2-3 years):
• Being the “Best and Most Hygienic poultry producer in the Island”
• Aim to reduce importation per year by 15.04%
THE EXTERNAL ENVIRONMENT THAT COULD AFFECT THE
BUSINESS
External environment of a business consists of all those external factors that are operating outside
the premises of the organization. However, they impose a significant influence over the
operations, survival and growth of the company (Shaw, 2018).
The factors that could affect Croman Feather Farm are:
Political
• Antigua and Barbuda Investment Authority (ABIA), Inter-American Institute for
Cooperation on Agriculture (IICA) presents opportunities for the venture in term of
ownership, management and procurement. They strive to create linkages, partnerships
that are mutually benefiting regarding results. This enhances competitive and sustainable
growth.
• The Promotion of Small and Medium Companys (SME’s) in Antigua and Barbuda has
been intensified. In light of the poultry industry, the establishment of the Antigua and
Barbuda Poultry Association (ABPA) has been a great development like it in thinking with
the government.
• The venture will most likely benefit from Agricultural based skills and development from
the Ministry of Agriculture.
• Opportunities to access the export market as well as benefit from the export initiatives by
organizations, this can open up opportunities for the venture.
End of preview
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