Cross-Cultural and Global Management in Hospitality Essay

Cross-Cultural and
Global Management in
Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
TASKS.............................................................................................................................................1
Analysing internationalisation and globalisation impacting on Thailand ..................................1
A PESTLE analysis of the hospitality sector in Thailand...........................................................2
Relevant cultural dimensions of Thailand...................................................................................4
Threats, Opportunities, Weaknesses and Strengths of Thailand.................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
A cross cultural nation comprises of those civilians who are of different cultural
backgrounds. All of them have variant values and thoughts on specific subject or matter.
Thailand can be best example of this cross culture country wherein people having diverse
traditions and philosophies are living together happily. In this nation, there are so many beautiful
places that is attracting large number of tourists from all over the world towards their beauty
(Moran, Abramson and Moran, 2014). In order to manage all tourism related activities,
government of Thailand are performing so many tasks for maintaining decorum of cross - culture
and global management in hospitality. The present report is based on 'The Rosevine', a four star
hotel present in United Kingdom. In this project, PESTLE analysis is going to be done in order
to find the impacts of macro environment on the given firm. In addition to this, swot analysis is
also performed so that this venture can explore its strength, weaknesses, threats and opportunities
as well.
TASKS
Analysing internationalisation and globalisation impacting on Thailand
Globalisation can be simply defined as a process by which different businesses or other
companies develop global influence or begin operating on world wide level. It is nothing but the
increase in interaction of citizens, states, or nations via the growth of inter - nationalistic flow of
revenue, cultures and ideas. It is mainly considered as an economic procedure of integration that
has societal and cultural prospects. It offers free transferring of capitals, products and services in
all over national frontiers. Therefore, it minimises the decrement of the export and import
limitations and allows firms for exchanging their goods or services without any restrictions for
the same. Thailand is a good example as it experiences both negative as well as positive effects
of globalisation in last 20 years (Adekola and Sergi, 2016). The sum of foreign direct investment
into Thailand skyrocketed in the second half of 1980s, and as a result, the economic condition of
this nation grew at an unprecedentedly higher rate. Even so, currency and financial crisis in 1997
altered those trends drastically. Due to this, value or price of real estate and stocks declined and
numerous of banks and commercial enterprises went bankrupt. But after some years, this
scenario changes and situations in Thailand becomes better in terms of economy. This has been
recognised that it comprises of progressively high FDI due to tour and travel industry.
1