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International Business Assignment: Cross Cultural Communication

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Added on  2020-05-28

International Business Assignment: Cross Cultural Communication

   Added on 2020-05-28

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Running head: CROSS CULTURAL COMMUNICATION IN GLOBAL BUSINESSCross Cultural Communication in Global businessName of the StudentName of the UniversityAuthor Note
International Business Assignment: Cross Cultural Communication_1
1CROSS CULTURAL COMMUNICATION IN GLOBAL BUSINESSImportance of cross cultural communication.Cross cultural communication is a process that studies different communicationamong different cultures and varieties of social groups. Its studies analyses the effects ofdifferent cultures on communication. Intercultural communication is another term usedcommonly in place of cross cultural communication. It basically studies the arising problemswithin an organization or a group and its effects. Intercultural communication is a necessaryneed to a global leader in order to take effective and efficient decisions to lead competitive inthe market. Countries all over the world are being independent and play an important role inthe growth of business globally (Martin & Nakayama, 2015). In addition, it makes it veryimportant to be aware of different cultures. Culture is an attribute which features out one’slanguage, religion, cuisine, social habits and its arts A global business utilizes severalapproaches which will be taken on the basis of global standards(Miska, Stahl & Mendenhall,2013), local or on the basis of transnational to manage business deals. In today’s world,effective communication is a critical ability needed. Many organization choose to train theiremployees on cross cultural to differentiate from their competitors. For example companieslike Coca Cola, IBM and Accenture give training to their employee that helps them toconduct meetings, give presentation among different cultures.Cross cultural communication an Ethical issueEthics can be defined as a set of moral principles. Variety of cultural customs andprinciples can affect the communication style and the ethics of a global workplace. Evenwhen the languages spoke between two parties may be same, still misunderstandings canarise as because of different ethics and values. There is an emergence of communicatingacross the cultural differences with the employees and customers as well to achieve businessgoals and to maintain value with stakeholders (Chen, 2017). There are varieties of cultures
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2CROSS CULTURAL COMMUNICATION IN GLOBAL BUSINESSpresent and with each culture come different ethics, values, and norms(Casmir, 2013).Ethical differences can be followed by all but might be rejected by many. In order toovercome ethical issues on a global workplace the golden rule is to give equal respect to othercultures and ethics. Accordingly, provide the platform to each individual from differentculture to express its ethical nature. An organization has to overcome and handle cultural andethical differences to make its team stand united and able to cope with external threats. The need for organizations to develop the internal communication capacity necessaryto control Recent economic challenges can be considered as language differences, behavioraland emotional differences (Imachukwu, 2014) which can obstruct the working of anorganization internally and externally. With business growing at a faster pace theorganizations need to improve internally in order to evaluate and solve the upcoming threats.Various angles of viewpoints would be analyzed to survive the problem. Threats can be risingfrom a firm’s competitors, consumers, suppliers, changing trends and political economicalfactors of a location. Similarly, internal communication can be hampered as by difference instaff behavior and management style. At work place employees may find it difficult tocommunicate because of their cultural and language differences (Imachukwu, 2014).Language is a multiplex thing. And even for a translator it is not easy to convey all emotionsand terms leading to misunderstanding. Thus proper communication will help to increasemutual understandings between the employees and with the subordinates, which willgradually result into strong workforce. It is natural that the workforce of an organization is itsinternal strength and it will help to cope with the threats arising from the organizationsexternal environment.
International Business Assignment: Cross Cultural Communication_3

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