CROSS CULTURAL COMMUNICATION

Running head: CROSS CULTURAL COMMUNICATION
CROSS CULTURAL COMMUNICATION
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1CROSS CULTURAL COMMUNICATION
Assessment la: Team Briefing Essay
Introduction
As stated by Samovar et al. (2017), globalization or internationalization is an important
business trend which the different contemporary business corporations are presently following
for the enhancement of the prospects of their business. Ferraro and Briody (2017) are of the
viewpoint that along the different benefits offered by the process of global business operations
like the increased productivity, increased profitability, enhancement of customer base and others,
there are various issues that the corporations face while using the concerned process. An
important issue that the different business corporations while undertaking international or global
business operations can be attributed to the aspect of cross-cultural communication (Hall,
Covarrubias & Kirschbaum, 2017). For instance, it had been seen that along with the language
differences, there are cultural differences as well among the different nations of the world as well
which in turn substantially determines the business style or for that matter the business approach
followed by them (Neuliep, 2020). Thus, it becomes important for the business corporations to
take into account the aspects of cross-cultural communication, language differences, national
culture differences and others so as to derive the required benefits from the usage of the process
of global business operations. The purpose of this paper is to undertake a critical analysis of the
concept of cross-cultural communication while highlighting the factors that the exporters from
Palmerston North, New Zealand need to take into account for conducting their business
operations in India.

2CROSS CULTURAL COMMUNICATION
Overview of the Group and the reason for their visit
The group which had been selected for this essay is a group of ten exporters from
Palmerston North, New Zealand comprising of seven men and three women who have decided to
undertake a two week business trip to the nation of India for the expansion of the prospects of
their business within the concerned nation. In this relation, it needs to be said that the corporation
to which the exporters are related specializes in the export of electronic products which has a
high demand in the domestic market of the nation of India. More importantly, the corporation
had got an appointment with a corporation one in Delhi, India, which specializes in the sale of
electronic products to the people of the concerned city. The corporation is hoping that to utilize
the Uppsala Model of Internationalization and thereby intends to establish a stable customer base
for the electronic products offered by it by via of establishing a business relationship with the
corporation in Delhi. Furthermore, once the demand for the electronic products offered by the
corporation becomes established in India, the corporation would undertake the actual process of
expansion. The important issue arises since the exporters and also the corporation with which
they are associated have been used to following the national culture and the business style that is
predominant within the nation of New Zealand. However, a preliminary analysis of the business
market of India conducted by the corporation reveals the fact that the national culture and also
the business style which is being followed in India is completely different from the ones which
are being followed within the nation of New Zealand. This in turn makes it important for the
concerned corporation and also the group of exporters related to them to make the required
changes within the culture, business style and also the approach followed by them so as to reap
the desired benefits from the expansion that they are about to undertake.

3CROSS CULTURAL COMMUNICATION
Comparison of the National Cultures of New Zealand and India
Glover and Friedman (2015) are of the viewpoint that national culture is conglomeration
of the beliefs, values, traditions and others held by the people of a particular nation and it also
forms an integral part of the identity of the concerned people or the nation. Adding to this, Liu,
Volcic and Gallois (2014) have noted that the Hofstede’s model of national culture is an
important framework which can be used for the analysis of the national cultures of the different
nations of the world and it also substantially denotes the working style which would be followed
by the people of the concerned nation. A comparison of the national cultures of the nations of
India and New Zealand is being offered by the below given figure-
Figure 1: Comparison of the National Cultures of India and New Zealand
Source: Hofstede-insights.com (2020)