Cross cultural Management and Communication Report

Added on - 22 Jul 2020

  • 10

    pages

  • 2684

    words

  • 5

    views

  • 0

    downloads

Showing pages 1 to 3 of 10 pages
Cross cultural Managementand Communication
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONCross cultural management refers to involvement of work teams in a way that considersthe differences in cultures, practices and consumer preferences in a global or internationalbusiness context. The present essay will focus on cross culture management by criticallyreviewing of article “From cross-cultural management to global leadership: Evolution andadaptation”.The analysis of article will be made in this essay in succinct manner so that in depthunderstanding of what researchers described can be formulated. By reviewing articles andjournals proposed by different authors, a robust and effective understanding will be constructedin this essay.MAIN BODYAccording toBird and Mendenhall, (2016)cross cultural management refers to theprocess where organisations involve workers from different countries or culture to work withinorganisation. The motive of cross cultural management is to enhance the diversity within thecorporations and to expand the level of talent possessed in the organisation. In the quasihistorical review, researchers analysed the field of global leadership evolved. Researchers furtherdiscuss nature of cross cultural management in the article. Researchers trace evolutionary trendsin the field of cross cultural management from 1960 to present and explore the effect of thesetrends on global leadership. The field of cross cultural management from 1960 to 1980 primarilyfocused on study of organisational behaviour and systems of management with views ofcountries other than United States. After World War II, many American firms began to look outfor overseas market in order to enhance their profits and revenues (Gelfand, Aycan, Erez andLeung, 2017).In this process, they have faced challenges and obstructions such as legal andinternational policies, laws and cultural challenges. Researchers in their articles discussed thatafter the end of World War II, European markets finally recovered and Japanese manufacturingfirms began to thrive. Japan not only established as a major exporter, but also a developingmarket all around the world (Luo, 2016). This was because of the two factors. The first factorwas that American firms became uncompetitive in foreign markets and thus, other foreign firmslost their confidence in American manufacturing techniques and strategies. Apparently, foreign1
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document