logo

Cross Cultural Management - Assignment

15 Pages5013 Words31 Views
   

Added on  2021-02-19

Cross Cultural Management - Assignment

   Added on 2021-02-19

ShareRelated Documents
Cross Culturalmanagement1
Cross Cultural Management - Assignment_1
EXECUTIVE SUMMARYThe mentioned report is based upon the idea of cross cultural management in whichbusiness concerns works in distinct nations and at same time faces diversity issues. Globalisationhelps companies that are functioning under hospitality industry to grab opportunities addition toperforming functions overseas. Capella Kempinski is selected firm for the report that works totake care of individuals who has motive to look into new locations addition to spend qualityduration with other people. Moreover, executives with business owners are planning activitiesfor expansion in developing areas including Russia and China. For this, cultural analysis for thetwo nations is done along with various identifying practical issues that can be faced by theenterprise. Further, for cross cultural management, organisational managers are recommended tofollow cultural models including Handy's culture together with Hofstede's culture so that bestexpansion decisions can be made for the company.2
Cross Cultural Management - Assignment_2
Table of ContentsTable of Contents.............................................................................................................................2INTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Company overview......................................................................................................................3Cultural analysis of two countries...............................................................................................6Practical issues...........................................................................................................................11Recommendations......................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................143
Cross Cultural Management - Assignment_3
INTRODUCTIONCross cultural management is characterised to managing people addition to thingsinvolving distinct cultural backgrounds. In other words, it comprises managing working of teamsby considering differences in practices, consumer preferences together with cultures atinternational level. It defines the ways certain external factors impacts on functioning of specificbusiness concern together with on its staff members. In order to make the cross culturemanagement effective, it is important for managers to identify as well as acknowledge theperspectives of different preferences, cultures along with practices performed by organisationalworkforce (Hutzschenreuter, Kleindienst, and Lange, 2014). When all the aspects are set toengage staff members with distinct culture, departmental heads should develop properunderstanding among all in context to pertaining work culture. To develop comprehension aboutcross cultural management, Capella Kempinski is chosen that is considered as leading hospitalitybusiness concern in Germany that provides services including accommodation, trekarrangements, organising packed holidays, food with beverage facilities and conductingreservations for numerous travellers. Executives along with owners of the company have plannedthe expansion of business trading operations in another two developing nations such as Chinaand Russia who possessing growing economic conditions. In addition, the report focuses on keybackground information about the company along with its aims, structure, strategy and industry.It also include cultural analysis of two nations, practical issues that organisation may face andsuggestion to overcome them. At last, valid recommendations are built so that the company canexpand successfully. MAIN BODYCompany overview Capella Kempinski is well considered among the leading hospitality business inGermany that performs operations to offer wide services to their targetted clients. The companyhas its head quarters located at Berlin, Germany since 2010 and from the date, the entity hasgained huge growth not only in the native nation but also at international level by satisfying thewants, preferences or needs of travellers. The entity provides services such as adventurousholiday packages, lodging, event planning, accommodation, organising packed holidays,administrating reservations addition to trek arrangements for its key travellers and potential4
Cross Cultural Management - Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Cross Cultural Management Implications For International Assignment
|14
|4760
|87

Cross Cultural Management Implications for International Expansion of Frostwood Tourism Company
|14
|4358
|94

Cross Cultural Management - ABC company
|13
|4645
|49

Cross Culture Management EXECUTUVE SUMMARY OF Apex Food Point (AFP) Company
|17
|4115
|185

International Business: Expanding UHT Milk in China Market
|13
|4456
|114

CROSS CULTURE MANAGEMENT
|11
|3144
|4