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Cross Cultural Management : Doc

   

Added on  2021-06-14

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Running head: CROSS CULTURAL MANAGEMENTCross Cultural ManagementName of the StudentName of the UniversityAuthor’s note

1CROSS CULTURAL MANAGEMENTIntroduction Culture is an important social aspect that is a culmination of thoughts, perspective,principles, regulations, knowledge, traditions and technology shared by a particular society. Withthe help of customs, dressing sense, food and activities individuals continuously establish theirculture among the society. Where Indians wear dhoti and kurta as a part of their ethnic culture,highland dresses are the ethic wear of people from Scotland. With generations culture is passedon from one individual to another with the help of literature, art, values, principles, technologyetc. The diversity among the global society help researcher and scholars achieve solutions toproblems with a broader perspective. In this assignment the culture of Sweden and Ethiopia isgoing to be conducted in order to compare and contrast the cultural aspects of the two counties.Basic informationSweden: Sweden is a part of the Scandinavian countries; it lies in the northern part ofEurope and is adorned by natural beauty. The capital of the country is Stockholm and thecurrency is Swedish Krona. Ethiopia: Federal Democratic Republic of Ethiopia lies at the tip of the continent ofAfrica. The capital is Addis Ababa and the currency is Ethiopian birr. Cultural DimensionHofstede model of cultural dimension Gerard Hendrik Hofstede introduced the model that establishes a relation in between theculture of various countries. The fundamental values the drive the culture of a community is

2CROSS CULTURAL MANAGEMENTrecognized in terms of country and thus helps in establishing a contrast among the diverseculture that is prevalent around the world. He has provided five value factors to recognizenational and regional cultural difference. Many business organisations used this model tounderstand the cultural difference in between countries while they plan on expanding thebusiness in the international market (Zhao 2013). Following is the analysis of Sweden and Ethiopia.Figure: Comparison of Culture in Hofstede model(Source: Hofstede-insights.com 2018)Power distance: this is the aspect which is explained as the perspectives of the society towardsinequalities among the individual as this dimension is based on the concept that people are notequal. It can be seen in the above image that Ethiopia scores 70 on the power distance index.

3CROSS CULTURAL MANAGEMENTThis signifies that the sense of hierarchy and superiority is prominent in the society. There areevidences of inequalities and centralization of power which are some of the features of ahierarchal from (Venaik and Brewer 2013). On the other hand, in Sweden it has been observed that the power distance is at 31indicating that there is significantly low from of hierarchy among the society and people aretreated as more of an equal. Some of the features of the society are: encouraging independenceamong the people, low rate of hierarchy, people enjoying the perks of equal rights, the leaders orthe superiors in position are approachable, coaching leader, management facilitates and divisionof power and empowerment (Hofstede-insights.com 2018).Individualism: this dimension established the extent of interdependence of a society among itsmembers. Ethiopia has a score of 20 in this aspect which signifies that the society is collective.The feature of this aspect signifies that there is a sense of “we” more than “I” in the societyLoyalty, commitment, and sense of collective responsibility is essential. Family, relations etc areconsidered as a long-term commitment among the people. Sweden, has the score of 71 iscompletely different from what is discussed about Ethiopia; here people thrive in an individualistsociety where the importance is on “I”. Here people are expected to take responsibility and careof themselves and the focus of the relation is just up to the immediate family (Hofstede-insights.com 2018). Masculinity: the idea is to focuses on the process of motivation, what they aspire. They canwither choose to be the best or choose to be the best of themselves. The Ethiopian society isMasculine in nature thus there is prevalence of competition, sense of achievement etc. TheSwedish society is feminine in nature and is feature by having a work-life balance, support and

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