Cross-Cultural Management: Analysis of Expatriation to Brazil

Running head: CROSS-CULTURAL MANAGEMENT
CROSS-CULTURAL MANAGEMENT
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1CROSS-CULTURAL MANAGEMENT
The process of managing work adaptability and work teams in the scenario of
different culture, performances and practices in international or global business context is
known as cross-cultural management. The purpose of the paper is to present an analysis of
the expatriation to Brazil. The analysis will be facilitated based on the aspects like, social
adjustment and business practices.
The fundamental principles of Brazil can be easily accepted as it reflects few
similarities in the factors like openness towards new business opportunities and strategic
implication. Brazilian business culture is considered to be sophisticated and relaxed.
Brazilian prefers being patient and in control (Adekola & Sergi, 2016). The differences lies
between the hierarchical structures of decision making, as in Brazil the decision making is
solely practiced by the higher-ranking manager or official, which leads to long waiting period
(Vom Brocke & Mendling, 2018). The system is different from Netherlands business
practice, the decision-making period takes longer but due to the involvement of employees
from all levels of organizations for deducing a fair benefit (Crane et al., 2019). The business
culture in Brazil includes the practices of building positive relationship by giving priorities to
discussion about music and sports unlike the scenario in Netherlands.
The social activities includes usage of hand gestures for facilitating informal
communication for expressing oneself. Social norms and practices includes openness and
inclusivity, which leads to warm personalities in the community structure (Green, Langland
& Schwarcz, 2018). The societal frame of Brazil is concentrated on the Catholic culture with
around 65 percent population (Green, Langland & Schwarcz, 2018). However, with
increasing globalization and internationalization of business, diversity has become the
integral part of the societal structure of Brazil.
Therefore, it can be concluded that the Brazilian business and societal culture reflect
openness and approachable with the sense of importance for the factor of building positive