SUBMISSION 1: RESEARCH DESIGN PROPOSAL TITLE: Impact of cross culture on business growth

Research Methodologies

Table of Contents
SUBMISSION 1: RESEARCH DESIGN PROPOSAL ......................................................1
Chapter 1: Introduction..................................................................................................1
Chapter 2: Research Methodology................................................................................3
Chapter 3: Data Analysis...............................................................................................7
Chapter 4: Ethics, Values, Referencing And Presentation ..........................................8
SUBMISSION 2: LITERATURE REVIEW.........................................................................9
Chapter 1: Literature Review Introduction.....................................................................9
Chapter 2: Literature Review Main Body.....................................................................10
Chapter 3: Literature Review Conclusion....................................................................12
REFERENCES................................................................................................................13

SUBMISSION 1: RESEARCH DESIGN PROPOSAL
TITLE: Impact of cross culture on business growth of company.
Chapter 1: Introduction
Overview of Research
Cross culture concept recognise differences between business people of various
backgrounds and nations. It is business environment where people from various regions
and countries are interact and also bring the various values. In business, cross culture
is related to efforts of an organisation to assure people interact in an effective manner
with the professionals background various from own (Cavusgil and et. al., 2014). It is
more important with globalisation of the businesses. Most of the organisations seek
towards expand market for goods which utilise resources to provide training to staff
members for communicate with the people which belongs to other culture. Under this,
culture is one of the most necessary factor and it impacts on business growth. When
company conduct its business in other country then it faces some cultural issues
because it is complex for firm to understand the other company culture easily,. It will
impact on development and growth of business.
Background of Research
In business, cross culture is explained as efforts of an organisation to enhance
ability of employees so that they can communicate with professional associates and
colleagues from various nationalities and backgrounds in an effective manner. In this
era, working with the people from various cultures is common occurrence in business.
McDonald's is fast food organisation and it was founded in year 1940 operated through
Richard and Maurice McDonald. This restaurant is serving more than 69 million
consumers on daily basis on more than 100 countries. The main goal of McDonald's is
to develop standardised goods in Spain, Singapore and South Africa, consumers will
taste similar flavour. McDonald's serve to people of different countries according to
culture (Cho, 2016). Under this, adaption consists several needs like local law, tastes
and preferences. This restaurant requires to adopt several religions, customers and
situations to expand business globally.
Rationale of Research

This present report is taken in to consideration on impact of the cross culture on
growth of business organisation. It provides the deep understanding about the cross
culture concept so that it will easy for learner to conduct this investigation. In this, there
are two reasons or contexts of a learner to conduct a research such as personal and
professional. Mainly, learner conduct an investigation for personal interest to gain
knowledge (Dheer, 2017). On the other hand, learner perform research in professional
context so that it will help in future or enhance career growth. Through this, learner can
know about the challenges faced during conduct research or ways to overcome from
them.
Research Aim
Aim of research is “To determine the impact of cross culture on business growth
of company. A case on McDonald's.”
Research Objectives
 To identify the concept of cross culture.
 To determine the barriers of cross culture faced by McDonald's while expanding
their business at global level.
 To analyse the ways through which impact of barriers related to cross culture can
be minimised for McDonald's.
Research Questions
 What is cross culture?
 What are different barriers of cross culture faced by McDonald's while expanding
their business at global level?
 What are various ways by which impact of barriers related to cross culture can be
minimised for McDonald's?