TABLE OF CONTENTS EXECUTUVE SUMMARY2 INTRODUCTION 4 BACKGROUND INFORMATION OF THE COMPANY4 TOOL FOR NATIONAL ANALYSIS- 6 Ethnocentric approach 6 Polycentric approach9 CONCLUSION 13 RECOMMENDATIONS 13 REFFERENCE 14 INTRODUCTION Cross culture management represents the managing the work team in which include several culture, practices and consumer's preferences for global or international business context (Thomas and Peterson, 2016). BACKGROUND INFORMATION OF THE COMPANY Company Information Apex food point (AFP) company