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Crowd Funding Assignment Report

   

Added on  2020-09-03

25 Pages7816 Words184 Views
DISSERTATION

AbstractCrowd funding may be served as a new way or method of financing which in turnenables entrepreneurs to convert their business ideas into reality. Moreover, each business entityor entrepreneur has some unique ideas and plan but due to the lack of having enough financialresources it is not possible for them to achieve success. In this regard, by raising funds fromlarge number of people over internet business entity can meet financial needs to a great extent.With the aim to assess the extent to which crowd funding makes vital contribution in the successof new start-ups interpretivism philosophy and inductive approach has been selected. Besidesthis, to conduct study within the suitable time frame online survey has been conducted. Further, books and journals related to crowd funding & new start-ups also have beenevaluated by the researcher to prepare brief thesis regarding study. In addition to this, by usingsimple random sampling technique has been used by the researcher to opt 30 respondents forsurvey. It can be observed that usually funds are raised from the banks and other financialinstitutions. However, many times it happened that sufficient amount of fund is not raised fromthe banks. In such kind of condition crowd funding is the one of the approach through whichsufficient amount of fund can be raised by the business firm. However, raising of fund is notalways easy task through crowd funding. This is because many entrepreneurs listed their projectson relevant website but investors prefer to view few of websites. Due to this reason many timesentrepreneurs does not received any fund from the mentioned source of finance. It can be saidthat it is the very risky source of finance.

TABLE OF CONTENTSCHAPTER 1: INTRODUCTION....................................................................................................31.1 Background of the study........................................................................................................31.2 Research aims and objectives................................................................................................31.3 Research questions.................................................................................................................41.4 Significance of the study.......................................................................................................41.5 Rationale of the study............................................................................................................41.6 Dissertation chapters..............................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................62.1 Introduction............................................................................................................................62.2 Concept of crowd funding and its significance.....................................................................62.3 Contribution of crowdfunding in the growth of start-up business.........................................7CHAPTER 3: RESEARCH METHODOLOGY...........................................................................103.1 Introduction..........................................................................................................................103.2 Research design or type.......................................................................................................103.3 Research approach...............................................................................................................113.4 Research philosophy............................................................................................................113.5 Data collection.....................................................................................................................113.6 Sampling..............................................................................................................................123.7 Data analysis........................................................................................................................123.8 Reliability and validity........................................................................................................133.9 Ethical considerations..........................................................................................................133.10 Research limitations...........................................................................................................13CHAPTER 4: DATA ANALYSIS AND FINDINGS...................................................................15

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................225.1 Conclusion...........................................................................................................................225.2 Recommendations................................................................................................................23REFERENCES..............................................................................................................................25

CHAPTER 1: INTRODUCTIONTopic: To analyze the extent to which crowd funding assist start-up business to grow and turnsinto multi million business1.1 Background of the studyCrowd funding may be defined as a practice of raising fund for a project or venturethrough large number of people. It is the most effectual alternative sources of finance which inturn helps entrepreneur in meeting their monetary needs. Process in relation to raising finance viacrowd funding is often performed through internet mediated registries. In addition to this, crowdfunding model is mainly based on three types of actors such as project initiator, group ofindividuals and moderating organizations. In the recent times, such source offinance has beenused to offer monetary assistance to wide range of creative and profitable projects. Such sourceof finance places high level of emphasis on entrepreneurship and funding community orientedsocial projects. Hence, crowd funding has created opportunity for entrepreneurs to raise moneyto their desired level from people who are willing to invest. In this, report will shed light onthemanner in which crowd funding source provides high level of assistance to the entrepreneurand business entities of new start-up in realizing their ideas. 1.2 Research aims and objectivesAim of the present research or study is to assess thelevel of contribution made by crowdfunding in the growth of small start-up businesses.By considering such aim following objectiveshave been draftedby the researcher:To develop understanding about crowd funding source of finance. To investigate the manner in which crowd funding source helps in meeting monetaryrequirements. To evaluate the level of association takes place between crowd funding and growth ofstart-ups. To recommend the ways through which growth and success level of start-ups can bemaximizedthrough the means of crowdfunding.

1.3 Research questionsFor doing investigation more effectively and efficiently researcher is required to framesuitable questions. Hence, in accordance with the aims and objectives, scholar hasframedfollowing questions: Q.1 What is crowd funding? Q.2 How crowd funding contributes in the growth of start up business?1.4 Significance of the studyStudy related to crowd funding is highly significant which in turn helps other scholars indoing investigation effectually. Moreover, it helps them in gaining deeper insight about theaspects of crowdfunding. Thus, by developing better understanding regarding this other scholarswould become able to conduct investigation in the right direction. Besides this, suchinvestigation and its outcome will also develop better understanding among theentrepreneursregarding the new sources of finance such as crowd funding. Thus, by getting deeper insightabout such element or sources of financestart-ups would become able to meet their monetaryrequirements. All such aspects clearly present that study and its outcomes are highly importantwhich in turn helps researcher in doing research in an appropriate manner. 1.5 Rationale of the studyThe main reasons behind conducting such investigation or research are to highlight thesignificance of crowd funding source. Moreover, business entity of start-ups faces difficulty inraising fund. Thus, it is the main issues which is facing by entrepreneur now a days. In this, suchstudy clearly depicts the manner in which crowd funding source offers monetary support to thebusiness entities of new start-ups. 1.6 Dissertation chaptersChapter 1: IntroductionUnder introductory section, scholar presents brief overview of study in relation to crowdfunding. Besides this, scholar also frames research aims as well as objectives in this chapterbyconsidering the aims and objectives. Besides this, researcher also mentions significance andrationale behind conducting investigation.

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