Understanding the World of Cruise Tourism

This poster discusses the key providers, destinations, activities, and impacts of cruise tourism. It sheds light on the future trends and SWOT analysis of the cruise industry. The poster also provides information on the different types of cruise tourism services available. The impact of the cruise tourism industry on the economy is also discussed.

Understanding the World of
Tourism

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key providers / organizations......................................................................................................3
Destinations, activities, sub-types................................................................................................4
Key facts, statistics and impacts including multiplier and leakage effects..................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Cruise tourism can be defined as a luxurious form of travelling. Holidays and
celebrations are done on a cruise ship (MacNeill and Wozniak, 2018). A ship is booked for
parties and tourism. Cruise tourism are only available at the cost of the seas. Ship is taken on the
sea on different purpose according to the plan of booking. Tourism on the ship is expensive and
it shows the living standards of the person. This poster will develop the informal poster of the
cruise tourism and will discuss about the key providers, activities, subtypes and leakage effects
of the cruise tourism. This poster will also shed light on the future trends and swot analysis of the
cruise trends.
MAIN BODY
Key providers / organizations
Many organization provide facility of cruise tourism in the United Kingdom. Additional
services are also provided by Cruise lines such as Free drinks, Wi-Fi and tips. While some
service providers add functions and celebrity guest appearance and much more. These key
providers let the people enjoy their trip on the sea and to have a beautiful experience of the
Cruise tourism (Vega-Muñoz and et.al., 2020). Generally, 15 days of tourism services is
provided by the organization. Although some companies have more and fewer days of services
according to the customer choice. Ships for tourism have restaurants, spa centre, fitness centre,
swimming pools services for the customers (Hay, 2021). Cruise tourism is one of the most
important growth sectors in the tourism market.
Following are companies that are providing cruise services in United Kingdom.
◦ Princess Cruises – Southampton to Belfast and Portland.
◦ Virgin Voyages – Portsmouth to the English south cost.
◦ Marella Cruises _ Southampton to four UK nations.
◦ Viking Cruises – Portsmouth to Liverpool, the Isles of Scilly, Falmouth and Portland.
◦ Fres Olsen – Liverpool to Scotland.
◦ MSC cruises – Southampton to the British Isles.
◦ Hurtigruten – Dover to Scotland.
◦ P&O Cruises – Southampton to Dorset, Devon and Cornwall.

Destinations, activities, sub-types
Cruise tourism services are provided in different types for different purpose such as
Ocean cruising liner tend to be big and carry thousands of passengers. They often provide many
services like children's programs and activities (PONTON and Asero, 2018). Ocean cruising has
services like late night entertainment, 24 hour dining, shopping and days spent travelling through
endless seascapes.
River cruising generally include small ships with fewer passengers and services are also
provided limited in comparison of ocean cruising. Meals have timing, and people are unlikely to
get extensive entertainment options and access to the swimming pool.
Single or solo cruising is little different from the other cruising services. There are
several options available like some cruise liners offer single occupied cabins in the ship, and
some facilitate cruise groups for solo traveller.
Family Cruises or Friendly cruises offers programs and kid's club that keeps kids
entertained. Services are provided keeping in the view of kids and elders. Family cruises services
are generally simple and well serviced for the every member of the family (Cerić, 2018.).
Luxury Cruises offer VIP services that include more refined food dining and better
locations. Premium services are provided in luxury cruising and focus of such cruise liners are
the satisfaction and premium services (Asero and Skonieczny, 2018).
Destination refers to the place where the cruise line is providing services or the areas where ships
are taking the tourism. Destinations of most cruise ships in the United Kingdom are
Southampton and Portland.
Key facts, statistics and impacts including multiplier and leakage effects
Cruise tourism sector is growing day by day as people are intend to make trip around the
sea. It is most dynamically developing, unique and popular business sector. The cruise industries
generated €10.4bn to the economy of the United Kingdom in the year 2017. This success in the
cruise tourism industries lead to the launch of 24 new ships in 2019 (Bond, 2018).
Impact of the cruise tourism on the economy is great as cruise sectors constitutes
one of the fastest growing sectors of the tourism industries.

REFERENCES
Books and journals
MacNeill, T. and Wozniak, D., 2018. The economic, social, and environmental impacts of cruise
tourism. Tourism Management, 66, pp.387-404.
Vega-Muñoz, A., and et.al., 2020. In search of ‘a research front’in cruise tourism
studies. International Journal of Hospitality Management 85. p.102353.
Hay, B., 2021. Reflections on the future visions of UK tourism outlined in Burkart and Medlik's
1974 book: tourism: past, present, and future. Journal of Tourism Futures.
Cerić, D., 2018. Cruise tourism: from regional saturation towards global dynamic equilibrium.
In Tourism in Transitions (pp. 59-79). Springer, Cham.
Asero, V. and Skonieczny, S., 2018. Cruise tourism and sustainability in the Mediterranean.
destination Venice. Mobilities, Tourism and Travel Behavior—Contexts and
Boundaries; InTechOpen limited: London, UK. pp.93-106.
PONTON, D. and Asero, V., 2018. Representing Global Cruise Tourism: A Paradox of
Sustainability. Critical Approaches to Discourse Analysis across Disciplines. 10(1).
Online references
Bond, M., 2018. Crusing contributed to the UK economy in 2017. [Online]. Available through
<https://www.seatrade-cruise.com/news-headlines/cruising-contributed-104bn-uk-
economy-2017>
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