Digital Technology and Business: Impact of Crypto Currency and Digital Disruption on Information Technology Sector

This presentation discusses the impact of crypto currency and digital disruption on the information technology sector. It covers the challenges faced by the industry and provides recommendations to improve effectiveness. The presentation also explores the application of crypto currency in the sector and the importance of digital transformation. The subject is Digital Technology and Business, and the course code and college/university are not mentioned.

Digital Technology and Business

Table of Contents
 Introduction
 Summary
 Conclusion from CW1
 Application of crypto currency on information technology sector
 Recommendations
 Recommendations on improving the effectiveness of Microsoft
 Challenges faced by information technology related to digital
disruption
 Conclusion
 References

INTRODUCTION
 The chosen technology sector is information technology which represents the use of
computers in order to create, process and store that helps in exchanging all the kinds
of electronic data of the company.
 Information technology is mainly used within the context of the business operations
and is a part of information and communication technology.
 It helps in storing and backup of the huge amount of data with the help of hardware
and software networks and is cost efficient(Zadeh, and et.al., 2020).
 The chosen organisation in the technology sector is Microsoft which is American
multinational company that produces computer software , electronic products and
also provide various other services .

Summary
 As per the findings from CW1 that is related to the Crypto
currency.
 The report highlighted the meaning of crypto currency which is a
digital currency that is introduced which acts as medium of
exchange with the help of smartphones and is not governed by
government or bank(Mikhaylov, 2020).
 From the analysis , the importance of crypto currency has been
highlighted as while economy is moving towards and becoming
digital and every individual is investing their money for good
purpose

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 Furthermore, it is also observed that it gives higher returns on the
money invested and is not governed by nay government body so
there is no fluctuation in the rates.
 In addition to this , it also controls the risk of fraud as it is not
governed by any local body and the money invested by the people are
safe and recorded in the public ledger account.
 It has also been observed that the users of crypto currency is
increasing rapidly and there are various marketing factors that
influence the development of crypto currency that are the tech
developers that have contributed in the development of the crypto
currency.

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 On the other hand Regulators also influence as in order to manage the crypto currency it requires various regulatory
bodies in order to become tax free and various issues that arise while investing the money in crypto currency(Bouri,
and et.al., 2019).
 The technological platform used by crypto currency is the block chain which help in recording all the transaction
involved in digital currency. It also uses the CGMinor which is one of the oldest mining software.
 Furthermore, it has been analysed form the findings that crypto has made the innovation in the market area where
there is no interference and different techniques are used by the companies in order to carry out the crypto trading.

Conclusion from CW1
 From the CW1 it can be concluded the importance of Cryptocurrency as a digital technology and its increasing
scope among the people who are investing their money.
 People are investing in the trading related to crypto currency as no restrictions and interference of government body
is involved while carrying out the transactions.
 The importance of crypto currency is also concluded which states that it gives high return on the money invested in
in the digital currency(Miraz, and Ali, 2018).
 Apart from this it also involves low level of risk as no government body is involved in carrying out the transactions.

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 Furthermore , the factors that influence the development of the crypto currency is
also highlighted which includes tech developers and regulators.
 It also highlight the various technological platforms that is adopted by that is
blockchain and CGMinor which increases the capability to run the compute and
should be highly compatible.
 With the increase in the technological advancements various companies have
adopted the use of cryptocurrency as payment of goods are: Expedia which has
adopted the digital currency in the form of Bitcoin, ON the other hand Subway,
PayPal and Shopify also uses the crypto currency(Katsiampa, Corbet, and Lucey,
2019).

Application of crypto currency on information
technology sector
 With the increase in the crypto currency and with the rise in the technological sector has to bring innovation in the
market and also led to growth of the economy.
 It is impossible to split the idea of information technology and crypto currency as it will impossible to create a
blockchain without the application of technology which would be impossible without information
technology(Cozzolino, 2019).
 It has been observed that with the growth of the Blockchain technology has resulted into affecting various segments
of the society that also included the financial market.

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 It has analysed that Blockchain technology is not just the cryptocurrencies instead it is considered as the different
technology which can be used with the help of computer system which help in providing accuracy and security,
 The Blockchain technology has decentralised data base which can be helpful in fulfilling various aspects such as in
validating the data and has the ability to change the various concepts of the information technology.


Recommendations
 Digital disruption is on of the common challenges that is faced by
the sector as it occurs when new technologies and business models
have to be adopted by the companies.
 It is important for the sector to respond to the digital disruptions as it
helps in gaining competitive advantage.
 If this situation is taking place in the environment that means that the
p[references of the consumers is shifting and it becomes necessary to
adopt those changes in order to survive in the market.

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 With the help of digital Disruption and if the companies have adopted this
concept will help to better understand the needs and preferences of the
customers and with the use of effective technologies such as big data will help
to gain more data and fulfil the demands of the market.
 It is required to analyse the need for digital changes in the company and its
benefit on the operations of the company and implement effective techniques to
make the operation of the company more effective.

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 It is required to build effective team with experts and experienced employees and create competitive advantage in
order to successfully achieve and survive in the market.
 On the other hand it is required to take the responsibility of the data ownership and also follow the positive business
ethics.
 Furthermore, it is necessary to understand the importance of such changes in the information technology and
implement effective strategies accordingly in order to survive in the industry.

Recommendations on improving the
effectiveness of Microsoft
 One of the biggest challenges faced by the company is to stay focused and productive in the
working environment of the company.
 Microsoft being one of the multinational technology company also faces various challenges
which can affect the functioning of the company and decrease its position in the market.
 The company is renowned as the best software company and the most effective product is its
Windows operating system.

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 The action of the strategic analysis is considered as one of the most important process that refers to conducting the
research on the environment and the current position and performance of the company.
 Innovation is considered as one of the important factors which affects the performance and progress of the company
in the market.
 If the company is not adopting new technological resources and uses former technology then it can be problem for
the company and its profitability.
 The company has suffered from innovation related struggles and in order to overcome the it is necessary for the
company to stay focused and bring new and advanced features in its operating systems.

Challenges faced by information technology
related to digital disruption
 Digital disruption refers to the various changes that takes
place when the new and emerging technologies and the
business model changes and affects the value proposition of
the existing products and services of the company.
 The increased in the sue of the smartphones and electronic
devices has led to increase in the digital disruption in many
industries.
 It has been observed that in the digital era employees and
customers are getting more aware and educated.

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 Most of the company in the information technology sector faces the problem of digital disruption as significant
changes in the technological sector enable the company to adjust accordingly(Templeton, and et.al., 2019).
 In order to overcome the challenges regarding the technology disruption it is necessary for the company develop and
create consistent digital culture.
 Digital disruption challenge involve new and advanced technologies i.e. use of artificial intelligence , data analytics
which helps in increasing the efficiency of the business.

CONCLUSION
 From the above analysis it can be concluded that with the advancement of the digital technology it is necessary for
the company to evaluate the benefits of such changes hat have positive impact on the company(Ghosh, and et.al.,
2021).
 Furthermore, with the help of digital transformation customers can help the customers to know more abut their
preferences
 Apart from this it also help the business with their network of interconnected buyers , suppliers that helps the
company to reduce their working capital and other expenses and also overcome the risk that is involved and also
provide better customer experience in order to survive in the changing technological era.

REFERENCES
 Alam, T., 2020. Cloud Computing and its role in the Information Technology. IAIC Transactions on Sustainable
Digital Innovation (ITSDI), 1(2), pp.108-115.
 Zadeh, and et.al., 2020. Enhancing ERP learning outcomes through microsoft dynamics. Journal of Information
Systems Education, 31(2), pp.83-95.
 Liu, Y. and Tsyvinski, A., 2021. Risks and returns of cryptocurrency. The Review of Financial Studies, 34(6),
pp.2689-2727.
 Bouri, and et.al., 2019. Co-explosivity in the cryptocurrency market. Finance Research Letters, 29, pp.178-183.