CSR Activities of an Organization | TJ Morris

Added on - 06 Jan 2020

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MANAGING SUCCESSFUL BUSINESS PROJECTSTUDENT NAMESTUDENT ID:SUPERVISOR:1
Table of ContentsIntroduction......................................................................................................................................3Part1................................................................................................................................................3Designing of the Aims and objectives of the project.......................................................................3Plan of the project............................................................................................................................4Gantt chart (Time line) and work breakdown structure...................................................................6Part 2................................................................................................................................................8Minor research conducted with the help of various data collection methods..................................8Part 3..............................................................................................................................................13Research and data analysis by using various tools and techniques...............................................13Recommendation to company which can help them in their improvement..................................17Value and performance of research in order to meet objectives...................................................17Bibliography..................................................................................................................................192
IntroductionCorporate Social responsibility mostly known as CSR is an initiative of the corporate to take upthe responsibilities of assessing and controlling the effects of their company on the environmentas well the society. All companies make use of some or the other resources which are likely tocreate a negative impact on the environment. It is essential for these organizations to understandthat they need to take measures to protect the environment they live in. In this paper, a researchwill be carried out on the CSR activities of an organization and its effects on the society. For thispurpose, the company TJ Morris will be chosen and a study will be conducted to assess the CSRinvolvement of this company. This company is a retailer which has witnessed a fast growth dueto its unique approach towards the customers. It provides a larger discount on its products whichattracts a large number of customers.Figure 1: Logo of TJ Morris(Source: Tjmorris.co.uk. 2017)Part1Designing of the Aims and objectives of the projectProblem statementThe company TJ Morris is a retail company and is a large business with a large number ofcustomers and a wide range of products (Tjmorris.co.uk. 2017). However, recently it has beenfound that some other companies are getting ahead of this firm due to their activities in the CSR.Therefore, the organization has realized the need to enhance their activities in this field.Project strategyThe basic strategy of the project is to bring about an enhancement in the CSR activities in orderto get a competitive advantage in the market.Aim and objectivesThe aim of this project is to evaluate the impact of CSR activities on the performance of thechosen firm and the effect of the same on the customers and their response. The main objectivesof this project are as follows:To identify the CSR activities of the company TJ MorrisTo evaluate the effectiveness of these activitiesTo evaluate the impact of these activities on TJ MorrisTo provide recommendations in this context3
Plan of the projectObjectives including cost, time and performanceThe tome and cost of this project needs to be decided judiciously so that all the tasks can beconveniently completed within this duration. The project will be accomplished in time durationof 20 weeks. The surveys as well as the interviews will be conducted and all results will beanalyzed within this allocated time period.QualityMaintaining the quality of the project is essential in order to make the project successful. Thiscan be achieved by carrying out all the tasks in the decided process. This should have no adverseeffect on the employees as well. This research is involved in improving the quality of theperformance.ResultsOn the successful completion of this project, the company will be able to understand theimportance of CSR activities and will be able to design the plans for enhancing these activities sothat the reputation of the company can become better.4
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