Analysis of Corporate Social Responsibility at Domino's Pizza Australia | Desklib

Running head: ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY
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ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY
Executive Summary
The report is based on the detailed analysis of the corporate social responsibility based
activities of the company and the corporate governance structure as well. The organization
that is taken into consideration for this analysis is Domino’s Pizza Australia which is a part of
the ASX Top 100 companies. The initiatives that were taken by the company related to the
social responsibilities have been analysed in the report in detail. The issues that have been
faced by the company based on CSR is also discussed in report. The gaps that exist between
the expectations of stakeholders and the reality is also an important part of the analysis.

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ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY
Table of Contents
Introduction....................................................................................................................3
CSR activities of the company.......................................................................................3
Governance structure of the company............................................................................4
Using Carroll’s Pyramid to analyse CSR.......................................................................5
Issues faced by the company in CSR.............................................................................7
Gaps in the expectations of the stakeholders.................................................................8
Conclusion......................................................................................................................8
References....................................................................................................................10

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ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY
Introduction
Domino’s Pizza Enterprises Limited is considered to be the biggest pizza chain in
Australia and is a part of the ASX Top 100 companies. The operations of the company were
started in Australia in the year 1983. Domino’s also became one of the first publicly listed
fast food chain in the country. The number of stores that are operated by Domino’s in
Australia have given the company the topmost position in the entire market. The organization
has also become one of the largest franchisee operators in Australia for the brand of
Domino’s. The Domino’s Pizza Enterprise or DPE has a large network of stores in many
other countries like, New Zealand, France and Belgium. The organization has been able to
capture the pizza market of Australia in an effective manner with the help of its large network
within the country (Dominos.com.au. 2018).
The report is mainly based on the corporate social responsibility based activities that
have been performed by the company. The various CSR based issues that have been faced by
the company during the course of its operations will be analysed in the report with the help of
different frameworks.
CSR activities of the company
Domino’s Pizza has actively taken part in the social responsibilities that they have and
the ways by which the people in the community can be benefitted from the activities of the
company. The organization is thereby committed towards providing its support to the
communities of Australia with which they are working at present. The company has always
taken pride in providing its contribution for the purpose of being socially and ethically
responsible in nature (Bhattacharya et al. 2017). The program that has been introduced by
Domino’s to achieve its social objectives is named as, “Domino’s Give for Good Program” in