CSR AND VALUE CHANGE OF STARBUCKS CSR and Value Change of Starbucks

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CSR and Value Change of Starbucks
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1CSR AND VALUE CHANGE OF STARBUCKS
Table of Contents
CSR of Starbucks.......................................................................................................................3
1. Introduction.........................................................................................................................3
2. Definition............................................................................................................................3
3. Arguments for and against CSR.........................................................................................3
3.1. Advantages and disadvantages of CSR.......................................................................4
3.2. Theories on CSR.............................................................................................................4
4. CSR of Starbucks Stakeholders..........................................................................................5
5. Attitude of Starbucks towards CSR activities.....................................................................5
6. Different views on CSR......................................................................................................6
7. Recommendations..................................................................................................................6
8. Conclusion..............................................................................................................................6
References:.................................................................................................................................7
Value Change of Starbucks........................................................................................................8
1. Introduction............................................................................................................................8
2. Definition...............................................................................................................................9
3. Value Change of Starbucks................................................................................................9
3.1. Critic and recommendations.........................................................................................10
4. Conclusion............................................................................................................................11
References:...............................................................................................................................12

2CSR AND VALUE CHANGE OF STARBUCKS

3CSR AND VALUE CHANGE OF STARBUCKS
CSR of Starbucks
1. Introduction
CSR (Corporate Social Responsibility) is referred to as the ethical role of the company in
society (Huda et al. 2018). Its main aim is to increase the trust of the shareholder and the
long-term profits. This report is going to elaborate on shedding light on the advantages and
disadvantage of CSR activities for a corporation and the attitude of Starbucks towards CSR.
It shall also present recommendations for Starbucks in terms of CSR in its business.
2. Definition
There are several corporate bodies who have satisfied the interest of their stakeholders
through exercising effective CSR activities. Some of them are Microsoft, Lego, Google etc.
Lego behaves ethically, operates transparently and conducts fair business. It builds the
change and sustainable materials centre initiatives (Aagaard 2016). It has also went into
partnership with the WWF (World Wildlife Fund). Similarly, Microsoft operates as an open
source platform which fosters the perceptions of good governance and citizenship. It also
works with Bill & Melinda Gates Foundation. Furthermore, the CEO of Google, Sundar
Pichai publicly speaks his heart out for what he believes in like countering the comments
regarding the Muslims that was made by Donald Trump.
3. Arguments for and against CSR
Arguments for CSR
 CSR protects the stakeholders’ interests
 Ensures long term survival
 Helps in promoting self-enlightenment
 Avoids the government regulations that negatively influence the business of the firms