Corporate Social Responsibility and Automotive Market for TAKIMAKI

Running head: INTERNATIONAL BUSINESS
International business
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1INTERNATIONAL BUSINESS
Question 1
Corporate Social Responsibility can be defined as the duty of the organization towards
the wellbeing of the society in which it operates in. It means that the company needs to engage in
the wellbeing of the other parties both in legal and economic sense (Suliman, Al-Khatib and
Thomas 2016). There exist different types of CSR activities which exist in the organization like
the follows;
Environmental based CSR: In this kind of a CSR activity the organization focuses on the eco-
issue challenges which are faced like the climate change and the world temperature.
Community based CSR: The different business enterprises in the given scenario work towards the
welfare of the Community and tend to improve the life of the people living in the particular
place.
HR Based CSR: This CSR Activity concentrates on the wellbeing of the Staff which works for
the chosen organization.
Philanthropy: Through this activity the business donates money to a good cause through an
intermediary charity partner or any other related means (Crane, Matten and Spence 2013). The
given framework can help in understanding the framework which can be used effectively to
identify the different issues which exist with respect to the Corporate Social Responsibility of a
business organization.

2INTERNATIONAL BUSINESS
Figure 1: The CSR Framework (Carroll2015).
If the company, TAKIMAKI engages in a CSR Activity in China, it will benefit in the
following manner;
Satisfied employees: When programs related to employee welfare are conducted by the
organization take place, the employees working in the company feel engaged and respected. This
perception tends to go a long way in assisting the organization to achieve higher degrees of
production as motivated and happy employees contribute in a better manner to the organization
(Cheng, Ionone and Serafeim 2014).
Satisfied customers: The CSR activities also tend to make the different customer satisfied. This
is because the customers are a part of the society and if the TAKIMAKI Company engages in
activities which make these society members happy, the customers would like to willingly
purchase from the organization.

3INTERNATIONAL BUSINESS
Positive Brand Image: A company which engages in a good share of CSR activities tends to have
a positive image in the eyes of the different consumers and this tends to go a long way in
building a positive image of the organization. When the different consumers feel that the
different companies tend to engage in the CSR activities then they want to purchase the goods as
provided by the company
More business opportunities: The Company like TAKIMAKI will be prone to more new
opportunities if they contribute well and engage in more socially responsible activities
(McWilliams2015). This is because a contribution to this kind of activity will have an impact on
the long term wellbeing of the organization.
Cost reductions: Very often the government organizations also tend to provide subsidies and
reductions to the company which helps in reducing the costs of the organizations
The scenario of the China with respect to the Corporate Social Responsibility is very
risky and although the organizations contribute well towards to the society, they need to ensure
that the activities of the company are in good faith and in line with the activities of the
organization. The different Corporate Social Responsibilities related to CSR in the chosen
country in the China are as follows:
1. Donation to disaster relief
These days different countries are prone to various activities which tend to hamper the
environment and pose a threat to the wellbeing of the people (Taiand Chuang2014). Hence, when
different hazards like a volcano, earthquake or a tsunami tend to take place, then the lives of
thousands of employees are impacted. Hence, the company can greatly contribute towards these
relief methods which are present in lieu of the disaster.