Corporate Social Responsibility in BMW, Germany

Running head: CORPORATE SOCIAL RESPONSIBILITY IN BMW, GERMANY
Corporate Social Responsibility in BMW, Germany
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1CORPORATE SOCIAL RESPONSIBILITY IN BMW, GERMANY
Executive Summary
The notion of Corporate Social Responsibility has been increasingly gaining
popularity with time, in the integrated and inclusive business environment, where the
customers are more aware about the operational frameworks of the businesses and the
outcomes. The BMW Company, in this context, being one of the dominant luxury
automobiles producing companies in the global scenario, can be seen to be building a robust
CSR and sustainable development framework in their operations, in Germany, taking into
consideration the welfare of their employees, investors, suppliers, consumers and the society
as a whole as well as the improvement of the environment. However, much of these CSR
activities of the concerned company are influenced by the policies and strategic frameworks
which are present with the governing authorities of Germany, one of the countries
emphasizing considerably on these aspects, in the contemporary period.

2CORPORATE SOCIAL RESPONSIBILITY IN BMW, GERMANY
Table of Contents
Introduction................................................................................................................................3
Corporate Social Responsibilities: Conceptual Framework......................................................3
Corporate Social Responsibility of BMW.................................................................................4
Influence of Governing systems of Germany on CSR activities of BMW................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

3CORPORATE SOCIAL RESPONSIBILITY IN BMW, GERMANY
Introduction
In the contemporary period, with the global corporate scenario becoming more
interconnected and with increased awareness and dissemination of information about the
commercial activities among the different stakeholders like consumers, investors, employees
and societies as a whole, it has been becoming immensely important for the business
organizations across the globe to concentrate on their social responsibilities and ethical
aspects, along with profitability and revenue generation, in order to stay competitive, relevant
and sustainable in the increasingly complex global business framework (Schwartz 2017).
This in turn, has resulted in increasing popularity of the term, “Corporate Social
Responsibility”.
Keeping this into consideration, the concerned report tries to analyse the framework
of corporate social responsibilities which is present in one of the most esteemed and reputed
luxury automobile company, the BMW, in their operational framework in Germany. The
report also tries to analyse and explore the influence of the governance systems of the
concerned country on the CSR related activities and framework of the BMW Company in
Germany.
Corporate Social Responsibilities: Conceptual Framework
The notion of Corporate Social responsibility, is a wide and multilateral one, in
general referring to the self-regulatory activities which are taken into account by different
organizations, especially corporate or business organizations, with the intention of operating
in an ethical and sustainable framework, thereby not only ensuring economic profitability but
also generating higher welfare (both economic and overall) for the different people associated
with the organizations, like the employees, the customers, other stakeholders and the society
and community as a whole (Tai and Chuang 2014). The primary components of the