Importance and Influence of CSR in business strategies of the Marks and Spencer firm

Importance and
Influence of CSR in
business strategies of
the Marks and Spencer
firm

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................2
Perform a SWOT and PESTEL analysis for chosen business................................................2
Evaluate how the changes in pestle factors influence the opportunities and threats of the
business...................................................................................................................................5
Different styles of leadership..................................................................................................6
Critically evaluate the corporate social responsibility of the chosen organisation................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Environment is build of several factors. It means that there are several factors which effect the
business operations and those factors come under the concept of business environment. It is
necessary for the business organisation to develop the effective strategies in order to survive the
business in changing or dynamic environment. Corporate Social Responsibilities are also an
important concept in business as it leads to the future sustainability and growth of organisation
(Aichhorn, N. and Puck, J., 2017). The chosen organisation for this report is Marks and Spencer
which is a British multinational brand dealing with food products, clothing and home products.
Its headquarter is located in London, England, United Kingdom. The report describes the micro
and macro factors that affect a company's performance. In addition, the report describes how
companies approach their strengths to ignore threats and weaknesses that affect opportunities in
highly competitive markets. There are various leadership styles that help the company to fulfil its
mission as well as the appropriate leadership styles that are recommended. In addition to this, it
also deals with the corporate social responsibility of respective organisation.
1

TASK
Perform a SWOT and PESTEL analysis for chosen business.
SWOT and PESTEL analyses are consider as the important tools or frameworks which help the
business organisation in knowing about the internal and external business environmental factors
which affect the operations of a business organisation.
SWOT analysis of Marks and Spencer
Strengths Weaknesses
 • The company's portfolio has a vast
range of products. Marks & Spencer's
grocery product innovation and
diversity are key strengths that help
businesses gain a competitive
advantage by increasing sales. This
also helps the company gain most of its
market share.
 Marks & Spencer's clear brand image
is an important strength as the company
has been on the market for decades and
still maintains a premium position. This
positive image of Marks & Spencer
helps the company attract loyal
customers and maintain good
intentions for successful expansion.
 Marks & Spencer's clear brand image
is an important strength as the company
has been on the market for decades and
still maintains a premium position. This
positive image of Marks & Spencer
helps the company attract loyal
customers and maintain good
intentions for successful expansion.
Marks & Spencer's poor supply chain
scalability is a major drawback facing the
company in operations management. As a
result, the company is unable to respond in a
timely manner to customer needs, resulting in
negative reviews, comments, and company
credibility (Ashraf and et. al., 2020).
Opportunities Threats
 • With the growing trend among
consumers for a healthy and organic
diet, the company has a great
opportunity to renew its confectionery
and snack product lineup. This helps
businesses get the concentration of
 It has been found that the garment and
food industry is highly competitive and
Marks & Spencer needs to address this
threat. Otherwise, you will lose your
position in the market.
2