Corporate Social Responsibility: A Key to Business Success

This essay discusses the importance of CSR in business practices and its impact on employee satisfaction, customer engagement, and profitability. It also highlights the need for a market transformation to include the earth's natural KPIs.

AES Course Work 3
Extended Research Essay – Draft
Name
Student No.
AES Class
AES Teacher
Date
Essay Title
Have you included all of the parts listed below? Pre-task reflection
 EssayOutline (this will help if you have not finished)
 Draft Essay (1,500 words +/- 10%)
 Bibliography
 Appendices (if any)
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PRESENTATION:
Your work must be word-processed in “Arial” or “Times new Roman” size 12 font and double spaced.
Your work must have the CW3 Cover Sheet which contains the title in full, date of submission, your
name, course, and tutor’s name. Any graphs or tables should be included as appendices and NOT
pasted into the main body of the text.

1. Pre-task reflection
To be completed by the student
Please use this space to make a note of any questions or comments that you would like your teacher
to focus on while providing you feedback. Do you have any specific questions, or any areas that you
would like specific feedback? (e.g. Is my stance clear enough and clear throughout the essay?)
Make a note of at least 2 points. This type of writing is reflective rather than academic, so you can
use personal language and write more informally. Use these questions to help your reflection.
How CSR apply in profitable and non profitable organisation?
When I am conducting research on CSR that time analysis that every organisation can use
CSR as per business activities. CSR initiatives aid in the formation of new connections
among charitable organisations and large businesses, resulting in the formation of broad-
reaching philanthropic connections and assistance programs. These collaborations between
organizations and businesses capitalise on the development of the social donor, enabling both
sides to access one another's consumers. CSR-focused organisations will have a strong CSP.
CSR-engaged organisations will outperform in good financial health. CSR and company
profitability have a significant positive association, with stronger corporate social activities
and economic efficiency.
Why should you communicate about CSR?
True, time and money spent on socially responsible behaviour must be matched by an equal amount
spent on communication about those actions. CSR is becoming increasingly important for businesses,
particularly in terms of creating competitive advantage – this is really a great way to set yourself apart
from the competition. It can also be advantageous to not only well-known international corporations,
but to small organizations that are rather well in society and the political arena. As a result, it is
critical to make your CSR achievements known in society.
What do you stand to gain?
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When spreading awareness of your organisation, you will become even more accessible to their
surrounds.
You'll know how to better supervise Csr actions and spot flaws in your firm's Strategic plan.
You will develop your relationship management and boost their participation in corporate decisions.
Your firm's social responsibilities will become more widely known.
You will be able to compare and contrast openly announced CSR intentions with current realities.
Finally, you will contribute to bridge collaborations between enterprises, government entities, and
non-profit organisations.
What to remember when implementing CSR?
Focus on the future (mission) and articulate your core vision to include CSR into brand culture. CSR
will be one of the most important factors in determining business goal and objectives.
Compile a list of current Csr practices: Describe your firm's existing efforts and identify both present
and planned CSR activity. For the first draught overview of your CSR actions, construct the so-called
verification. What you're truly accomplishing will amaze you. Generate a checklist of projects and
review it with your coworkers and colleagues. You'll come across a number of things that you might
want to carry on working on.
Make a list of topics that worry you, and consider approaches that can help you address these issues
while also benefiting your environment (your selected group of stakeholders). Be mindful of what
your surrounds (your customers) are expecting from you.
Make realistic plans: Don't take on several CSR projects at once. List of steps - select only one hobby
for the first year, and if it proves effective, gradually add additional. Create a long-term strategy for
different experiences.
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2. Essay Outline
Please use this space to
This essay based on the corporate social responsibility that should be obliged to incorporate them
into their business practices. Firms are expanding their emphasis on social responsibilities, if they are
advocating people's rights, safeguarding the environment, or striving to eradicate poverty on a
regional, nationwide, or worldwide level. From an aesthetics standpoint, socially minded
organisations portray more appealing pictures to both investors and consumers, which benefits their
bottom lines. Corporate Social Responsibility (CSR) refers to how a firm works in a sustainable and
responsible manner while also considering its ecological and sustainability implications. This entails
taking into account individual rights, the economy, the ecosystem, and the civilization where it works.
CSR initiatives may assist workers and organisations form better bonds, supported, and make
both workers and employers seem more involved in the world beyond them. To just be morally sound,
a firm must first be answerable to its own investors. Professionals that participate in social good
initiatives have been shown to be more imaginative and cooperative. Workers may educate about
prospective customers, strengthen their presentation skills, boost teamwork, and acquire essential look
at the way by participating in any type of CSR initiative.
Social responsibility is a powerful tool for increasing employee satisfaction. Such businesses seek to
bring individuals that want to create a change in the life in combination to earning a wage. When it
comes to major corporations, there is greater interaction, and collaborative employee initiatives may
yield significant benefits, which performance and increased performance and motivation. As per
Harvard Business School, roughly 70% of personnel said they would not operate for a firm that did
not have a clear objective. Workers who work at organisations with a common vision are more
enthused, focused, and dedicated, and 92 percent of staff who perform at a responsible business is
more inclined to consider their business to individuals in their connection who are looking for a job.
Developing ties and connections with buyers and consumers is undoubtedly essential in any
business, and a socially responsible policy may have an influence on this. CSR may also assist you in
engaging with your consumers in novel ways. Because the concept of CSR is about doing something
"great," it may be a simple method to engage with your consumers or clients. Developing excellent
relationships with consumers and the broader group can result in an increase in productivity and
revenue. Workers who participate in socially responsible behaviour likely to exceed expectations.
Whenever it comes to engaging executives and teammates, strong CSR programmes have been shown
to be more cost efficient than training and conferences. Employees would like to work for an
employer that has CSR goals, because a company's biggest attribute is its employees. Organizations
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that exhibit influence efforts will have an easier time hiring talent! Corporate responsibility may help
a firm establish the greatest workforce feasible!
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3. Draft Essay
Please include your draft essay here. Do your best to complete as much as you can as that will allow
your tutor to give you more complete feedback. However, if you haven’t finished, please still submit
whatever you have – it’s better to get feedback on a small part of the essay than on nothing at all.
Please also include a word count at the end of the essay. Your reference list will not be included in the
word count, but you should include any in-text references.
Corporate social responsibility (CSR) is defined as taking care of nature, clients,
workers, neighbourhoods, and other constituents and supporting a beneficial influence via the
firm's management. Philanthropic endeavours, staff volunteerism, and mentioned as the main
are all examples of corporate social. Organizations can compare their Social performance to
that of their counterparts, comment on their CSR strategies, and undertake social inspections.
The term "corporate social responsibility" refers to an ability of customers to guarantee that
its operations have good significant environmental impacts. Organizations which participate
in active CSR initiatives evaluate their global operations to include cultural and political
concerns, with the goal of helping both in the approach. CSR models can boost sales and
profitability while also promoting improvement around the world, which sector significantly
assisting individuals with poor or no funds (Abbas and Dogan 2022).
CSR is distinguished from charity. Whenever implemented effectively, it should
become established in a firm's principles and character, and have a beneficial impact on how
it does operations. CSR must become ingrained in an organizational objective and narrative,
as well as have a prominent position in promoting products. Organizations should be mindful
that publicising their CSR approach is only beneficial whether they are actually implementing
it. Alternatively, making misleading claims about bringing progressive reform to individuals
in need may result in negative PR. Organizations which overlook csr initiatives put their
profits and reputation at threat. Customer’s these days would like to spend their own money
on services and goods that they assume in, and start engaging with firms pursuing ethical
practises that align with their own religious views. Having a rough human and ecological
prestige can have serious negative consequences for a company‘s profitability and growth.
The entrance of dangerous items into the environment is called as pollution.
Contaminants are the term for these dangerous compounds. Pollutants can come from the
environment, such as volcanic ash. They can also be caused by human activities, such as
garbage or factory waste. Pollutants degrade air, water, and soil condition. Managers
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nowadays face a challenging and unparalleled confluence of social, environmental,
commercial, and technology forces. This need comprehensive, long-term treatment.
However, CEOs are frequently hesitant to make sustainably a priority in their company's
business activities, believing that the value in relation the advantages. Present study and
corporate experiences, on the other hand, suggest the exact reverse. The benefit of embedded
green initiatives on corporate success is undeniable. We've built a sustainable business case
for the 21st century company leader based on our own work and that of our peers. In attempt
to allay their fears, this article includes specific instances of how environmentalism improves
business (Edmans, 2021).
To solve the difficulties of environmental deterioration, we must change the way
business is conducted. Commerce is the most dominant force inside this market, which is the
most important entity on the planet. Business crosses national borders and has capabilities far
beyond those of many countries. The structures we reside and operate in, the things we eat,
the clothing we wear, the vehicles we driven, the electricity that drives them, and the next
form of transportation that will substitute them are all products of enterprise. This is not to
say that only company can develop answers; rather, business is best positioned to provide the
transformation we want at the scale we need it because of its unrivalled powers of innovation,
manufacturing, and dissemination. Organizations have attempted to strengthen market
position by connecting environmental and business strategy, which is one reaction to such
challenges. This entails interpreting the problem into management consulting jargon such as
production excellence, investment procurement, future plan, and market expansion. The
business has an established product in each scenario that it may use to comprehend the
problem and build a remedy. In this regard, sustainably resembles anyone else economic
hazard, as market expectations shift and technology advances improve, forcing some sectors
to adapt or risk extinction, whereas others rise to take their place.
Individuals mean the company for a myriad of purposes, one of which is their CSR
strategy. A CSR plan, in my opinion, demonstrates that a firm is caring and regards all
individuals, particularly workers, with respect. And a company that is dedicated to making
the world a better place is more able to attract top personnel. This demonstrates how seriously
employees regard social duty. Workers benefit from CSR activities because they work in a
more happy and productive atmosphere. It encourages workers to participate and make great
contributions. In today's business environment, competition is fierce, and it may be difficult
for a firm to stand out in the eyes of clients. Organizations who take social responsibility
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seriously, on the other hand, may win customers and also create a base for marketing and
gaining the attention of their target audience. Broadly stated, social responsibility may help
consumers regard your firm as a good neighbour. The team's efforts can assist awareness and
promotion for critical causes while also keeping your company in the public eye (Moratis and
Melissen, 2022).
They've listed the following "planetary limits" to quantify this effect, which they
define as "threshold values under which mankind may securely function and beyond which
integrity of giant planets could be depended upon." Those would be the "critical success
factors" (KPIs) of the globe, as described by Lancaster University management expert Gail
Whiteman, many of which are not doing well. Whereas one (ozone depletion) is improving,
experts fear we have gone too far in three aspects: global warming, biodiversity loss, and
biological fluxes (nitrogen and phosphorus cycles). Ocean acidification, freshwater
consumption, and forestry are among the other signs that are glowing red. Chemical pollution
and air particulate pollution are the second two barriers that require additional data to judge.
Each of these problems are the consequence of systematic problems mostly caused by our
financial firms. These organizations will have to correct them. The next stage of
sustainability practices necessitates a market transformation, removing old notions including
going to treat the atmosphere as an infinite sources of raw materials and a seep for refuse,
viewing financial benefit as the defining factor of nature's money well spent, trying to
encourage unrestrained usage, and sometimes even contemplating permanent productivity
expansion as a possibility. Business decision has a critical role in easing this shift. Rather
than taking the market's rules as granted, they must alter them to include the earth's natural
KPIs (Hight, Gajjar and Okumus, 2019).
With over 90% of S&P 500 firms producing an annually sustainability policy as part
of its Corporate plans, corporate social responsibility (CSR) has become an increasingly
salient indicator inside the business world. Environmental, social, and governing (ESG)
strategies continue to emphasise emerged as a critical component. Trying to enact rules that
encourage ESG and CSR may be economically beneficial, as studies have indicated a strong
link in between rules and greater share prices. CSR is a practise that ensures corporations
exercise responsibility to society, not merely a business strategy. Organizations which have
effectively adopted CSR initiatives are aware of the impact their activities have on
community world in general. The ultimate purpose of these methods is to promote societal
well-being via activities that enhance the environmental, the economic and social concerns.
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Customers are environmentally aware and how their behaviours and business activities affect
it. According to a 2017 survey conducted in partnership with Nielsen, 81% of worldwide
participants responded believe that corporations should work to improve the environment.
The results were consistent across gender and age lines.
Market reform can only succeed if there is trust, and trust can only be acquired via
more openness. Some people will be concerned about the growing influence of corporations
in society, especially in governance. However, effective monitoring processes may soothe
such anxieties while also protecting businesses from the consequences of misbehaviour, such
as legal responsibility and sanctions. To just be sure, firms currently report on a variety of
respecting the environment using defined guidelines like the Annual Report or the Carbon
Disclosure Project. However, as organisations confront growing needs for information for
both corporate managers and various confirmations, activists, shareholders, sellers,
purchasers, workers, and consumers are all watching. The collection and sharing of such data
can lead to a greater understanding of resource dangers and possibilities.
CSR, in my opinion, may help company better customer interactions. Many types of
CSR include corporations securely connect with people of society, who may or may not be
clients or future clients. Users may obtain effective feedback about what your firm is doing
well and where it try to enhance. Utterance is still a powerful kind of promotion, and
consumers who have benefited from a firm's social responsibility can tell other prospective
consumers about it. Finally, corporations cannot function only for the purpose of wealth at
the expense of the planet, community, the economic, customers, and personnel. Organizations
must evaluate how they can contribute to society, which may help them influence customers
and retain top staff. After all, customer happiness and staff retention are the cornerstones of
every successful firm (Kavanaugh and Ninemeier, 2013).
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4. Reference list
Abbas, J. and Dogan, E., 2022. The impacts of organizational green culture and corporate
social responsibility on employees’ responsible behaviour towards the
society. Environmental Science and Pollution Research, pp.1-11.
Edmans, A., 2021. Grow the Pie: How Great Companies Deliver Both Purpose and Profit–
Updated and Revised. Cambridge University Press.
Moratis, L. and Melissen, F., 2022. Bolstering responsible management education through
the sustainable development goals: three perspectives. Management Learning. 53(2).
pp.212-222.
Hight, S. K., Gajjar, T. and Okumus, F., 2019. Managers from “Hell” in the hospitality
industry: How do hospitality employees profile bad managers?. International
Journal of Hospitality Management. 77. pp.97-107.
Kavanaugh, R. and Ninemeier, J. D., 2013. Supervision in the Hospitality Industry, 4th edn.
Michigan: Educational Institute.
Araslı, H. and Arıcı, H. E., 2019. The art of retaining seasonal employees: three industry-
specific leadership styles. The Service Industries Journal. 39(3-4). pp.175-205.
Stathopoulou, A., Siamagka, N. T. and Christodoulides, G., 2019. A multi-stakeholder view
of social media as a supporting tool in higher education: An educator–student
perspective. European Management Journal. 37(4). pp.421-431.
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5. Appendices
Here you can include any necessary appendices such as graphs and tables. However, these are not
required and the majority of students do not need to include anything here.
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Holland ISC
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