Report on Csr Activites | Tata Group of India

Added on - 25 Sep 2019

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Running Head: CSR & BUSINESS SUSTAINABILITY REPORT OF TATA GROUPName1
Running Head: CSR & BUSINESS SUSTAINABILITY REPORT OF TATA GROUPContentsIntroduction.................................................................................................................................................3An infrastructure to nourish the basic roots of the local economy...........................................................3Integration of the local people in the business process is the best practice for sustainability...................6It is a story beyond the numbers and achievements of an organization....................................................8CSR activity should follow a tree like structure......................................................................................8Conclusion...................................................................................................................................................9Bibliography................................................................................................................................................92
Running Head: CSR & BUSINESS SUSTAINABILITY REPORT OF TATA GROUPIntroductionCheck out the CSR reports of various big organizations, mention of Roads, Electricity, Schoolsand other infrastructure-related facilities are very common. Based on the investment they oftenmaintain a CSR balance sheet of these companies as well. This type of CSR activities certainlyraise the living standards of the local residents and help the donor or the industry in attaining abit of profit as the reverse multiplier impact of the CSR activity. In other words, we can say thatit works on a crop and yield structure, a company requires investing in the process on a regularlevel in order to sustain them[ CITATION DrJ151 \l 1033 ].In the current case study, we are going to discuss the case of TATA group of India, their CSRactivities in the area of Jamshedpur city are remarkable and probably created the best model forfetching reverse model of multiplier impact of the CSR activity. Here we will try to count theachievements of CSR tree that are bearing fruits year after year and helping the local economyand society to live a better life.An infrastructure to nourish the basic roots of the local economyBusiness can act as a strong constituent of any given society and CSR plan of TATA industriesin the area of Jamshedpur India is a poignant example for that. The founder of the company, LateJamshed Ji Tata inhabited a city around a steel plant at the turn of the previous century. It was abarren land at that point of and some tribal communities were surviving under severe hardships,they were struggling with the basic amenities of the life and intellectual development was adistant dream for them[ CITATION Ran85 \l 1033 ]The area was rich in minerals and ores, however, it was a tribal area and people were not keen toentertain any business entity because they were under the impression that entry of new people3
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