CSR Case Study: Challenges and Initiatives of H&M in Practicing Corporate Social Responsibility

CSR CASE STUDY

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Identification of challenges faced by H&M in meeting the ambitions for environment and
sustainability................................................................................................................................2
Policy of H & M for identifying and prevent impact over human rights. Process for enabling
remediation of adverse impacts of human rights.........................................................................4
Philanthropic activities of H&M in contributing the societies and local communities...............5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Corporate and social responsibilities refer to the self-regulatory business models which
helps company in being socially accountable to the public and its stakeholders. It could also be
termed as evolving practice in business which is incorporating sustainable developments in the
business model. Companies adopting the CSR practices are having positive impact over their
economic, social and environmental factors. This helps organisation to build a positive brand
image that contributes for social up liftment. Present report is based over Hennes & Mauritz
which is based in Sweden. It has the main focus on challenges in practising CSR in clothing
industry. Whole report is based on the case study of H&M. The research will enhance the
understanding of the issues faced by clothing industries in CSR.
TASK
Impact of H&M's CSR policy and the initiatives for achieving the goals of environment
protection and sustainability.
There has been a significant impact of the CSR policies adopted by the company. CSR
policy of company is based over 7 commitments. It takes into consideration take consideration of
all the stakeholders inclusive of colleagues, customers, supplies and the employees. Positive
image is attained by the initiative it has taken for the sustainability and environment protection.
The CSR policies adopted by the company has helped in gaining large market share due to
creation of brand recognition. Customers getting the benefits out of CSR are making it more
popular brand (Grayson and Hodges, 2017). This creates employee engagement and also
customer engagement. Employees feel more good in being associated with the firms having good
public image. Also the society support organisation that help for the development of society.
CSR practices also increases the efficiency and productivity due to which it is able to adopt for
new innovations in the processes and also spending over research and development of process
that are more environment friendly (Rao and Tilt, 2016).
Initiatives taken by the H&M are like reducing the impact over environment due to fabric
production. It directs company to use certified organic cotton reducing impact by 46% and also
use recycled cotton fabrics. It took the initiative of collecting used clothes from the consumers
against some rewards. Company collected around 7600 tonne of clothes that were recycled by
the company. The recycled clothes were equivalent to 38 millions of t-shirts. This saved several
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