Desklib: Examining Effective CSR Strategies and Analyzing CEMEX's Success in Mexico and Blockbuster's Failure Using Disruptive Innovation Theory

BUSINESS STRATEGY
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TABLE OF CONTENTS
SECTION A...................................................................................................................................3
1.Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is
created effective Netflix are reviewing their CSR strategy.........................................................3
SECTION B....................................................................................................................................5
2. CEMEX’s continuing success in Mexico has been the result of the ownership of a chain of
CEMENT and Concrete production facilities..............................................................................5
3. Blockbuster’s failure in 2010, analysis using theory of disruptive innovation......................7
REFERENCES............................................................................................................................11
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SECTION A
1.Porter and Kramer (2006) state that effective CSR initiatives occur when shared value
is created effective Netflix are reviewing their CSR strategy
Corporate strategy can be defined as set of action that are undertaken by company to
provide benefits to people living within society through doing charity, making optimum
utilisation of available resources and many more. As per the CSR concept company participate
in different market with an motivate to create social an economic value. So, Porter and Kramer’s
specified that the effective CSR initiative only happen when the shared value is being created by
company. Netflix is taking steps to review its CSR strategies. In another words, policies and
operating practices adapted by the organisation to enhance its competitiveness, and advancing
the economic and social condition is necessary (Pradhan and et.al., 2021). Hence, shared value
creation focuses on expanding and identifying the connection between social and economic
progress. Furthermore, it specified that there are three ways in which the shared value is being
created such as redefining the productivity in value chain, reconceiving products and market and
enabling the local cluster development. But the ultimate aim of the organisation is to earn high
profit margin through satisfying the wants of customers in effective manner, Netflix already have
good shared value in market. Thus, it can easily attract large number of people in limited time
frame for its growth and expansion. Therefore, Porter and Kramer’s CSV framework can be
used to critically analysis whether any of these initiatives should continue or adapt by Netflix or
not. Such as:
 Redefining the productivity in value chain: It argued that firm supply chain is exposed
to numerous issues such as health and safety, workplace conditions and use of resources
those results in adding cost to company value chain. Hence, firm must provide good
working condition and wages to employees, making optimum use of available resources
in order to reduce wastage within the society, provide suggestion to suppliers to improve
production and more.
 Reconceiving products and market: Porter and Kramer’s states that there are too many
companies that have forget to focusing on whether the products are good for the
customers or not. So, it emphasis that the rise of demand of products and services with
clear social value should be introduced by company (Moon and Parc, 2019). For
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examples: offer nutritional food to customers rather than junk food, limiting the use of
electricity through using digital intelligence technology and many more.
 Enabling the local cluster development: Thirdly as per the author companies also need
to focus on alleviating the social problems in the communities where it operates its
functions while enhancing its own competitiveness. As it is responsibility of company to
give back to society.
 So, on the basis of the framework, it can be evaluated that the company should continue
its involvement in Dimpact collaboration lead by the University of Bristol. As the aim of
the researchers is an online tool that calculates the carbon emissions of the delivery
digital media content. This will helps in reducing overall pollution release in environment
that adversely impact large number of people life (Karyawati and et.al., 2018.). Through
taking CSR activities as researching on carbon emission realise it can find out necessary
strategy to overcome the same. This will results in increasing overall market share of
company as people will happy that it is concerned about their health and well being.
 At the same time, making a new series of with David Attenborough on “Our Planet” by
Netflix is also good CSR initiative as this will helps in alerting a global audience to the
impact of climate change on wildlife. In another words, Netflix by investing in such
activity can make people informed towards the importance of planet, the ways in which
environment can be kept safe and secure and many more. But the key issue in this
initiatve is that company is laying more emphasis on realise the new series of popular
shows such as Stranger Things, Queen’s Gambit and Bridgerton. So, it must ensure that
the series of our planet must be made in proper manner to educate people to conserve the
same for current and future generation (Håkanson, 2020).
 Research has help in finding out that lot of carbon emissions being generated in film
production so scheme is to replace all on-set diesel generators with batteries and solar
panels. As in recent scenario, customers are more concerned about the environment, at
the same time it lead in attracting government grants and potentially tax rebates and
responsible for sixth of Netflix’ film production carbon footprint. Therefore, Netflix must
engage itself in making use of batteries and solar panels as it produces number of series
that are watched by large number of youth population.
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