The role of CSR in highly competitive industries

ACCT19083 Corporate Governance and Ethics 2018 T2
Journal Article Review Template
Article link https://ac-els-cdn-com.ezproxy.cqu.edu.au/S0148296313000428/1-s2.0-
S0148296313000428-main.pdf?_tid=675fc70e-76e8-47c9-8f8b-
68d5d01a7f7a&acdnat=1532320248_876f04fd28d90522577caa5b286a1f4a
Journal
Article
Reference
(use APA)
Kemper, J., Schilke, O., Reimann, M., Wang, X., & Brettel, M. (2013).
Competition-motivated corporate social responsibility. Journal of Business
Research, 66(10), 1954-1963.
What are
the key
points of
this article?
The role of CSR towards a firm’s performance is also based on the
influence of the marketing strategies of the firm.
High competitive strength plays a crucial role in influencing the impact of
CSR upon the market capabilities of a firm and the performance
relationships.
In highly competitive industries, CSR plays a crucial managerial role in
leveraging the importance of marketing upon a firm’s performance.
Large scale CSR activities of donating profits to recognize NGO’s helps in
improving and increasing the social reputation of nay firm.
In an intensely competitive market, the rival firms make sure to best utilize
the CSR in order to procure the competitive advantage.
Why is this
article
relevant to
CSR?
Through this article, it has been proved that CSR serves as an important
moderator between firm performance and marketability in an intensely
competitive market.
This research successfully helps in interplaying the effective link between
CSR and its marketing capabilities and stressing upon the fact that the firms
should use CSR as a major tool to boosts its performance prospects.
How would Rating=5