Corporate Social Responsibility and Financial Performance: A Literature Review

Running head: APPLLED BUSINESS RESAERCH
Applied Business Research
Name of the Student
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Author Notes

1APPLLED BUSINESS RESAERCH
Table of Contents
Abstract............................................................................................................................................2
Purpose.........................................................................................................................................2
Methodology................................................................................................................................2
Findings........................................................................................................................................2
Limitations and Implications.......................................................................................................3
Introduction......................................................................................................................................3
Background to Research..................................................................................................................4
Key Concepts...............................................................................................................................4
Key theories.................................................................................................................................4
Context of the Study....................................................................................................................4
Review of the Literature and Discussion.........................................................................................5
Conclusion.......................................................................................................................................9
Summary and Contribution..........................................................................................................9
Gaps.............................................................................................................................................9
Future Studies............................................................................................................................10
Reference.......................................................................................................................................11

2APPLLED BUSINESS RESAERCH

3APPLLED BUSINESS RESAERCH
Abstract
The modern society is facing crisis due to shortage of resources and environmental
degradation that are mainly composed by aggressive business and marketing strategies. In order
to maintain sustainable business practice the principles of Corporate Social Responsibility has
been implemented.
Purpose
The main aim of the principles is to ensure the interest of every group of stakeholders
involved with the business are being protected. Nevertheless, the principles of CSR are highly
associated with the financial performance of a company. There has been several controversies
related to the implication of CSR in respect to the finance and accounting policies that are being
implemented. The current study will therefore discuss about the existing literature related to CSR
principles and the implications of the same in respect to the overall financial performance of a
business organisation.
Methodology
Appropriate research method of collecting secondary data will be implicated, which will
ensure that appropriate relevant databases are being used for the same.
Findings
After the review of discussion has been concluded it will be possible to identify the
existing gaps of the current literature. This will also help to focus upon the need of future
research work related to implications of CSR principles in financial performance.