Developing Academic Literacy - A Report on Corporate Social Responsibility of The Hilton Hotel

This report discusses the concept of academic literacy and focuses on the Corporate Social Responsibility (CSR) of The Hilton Hotel. It provides background information on the company and highlights the importance of CSR in boosting productivity and efficiency. The report also covers the significance, role, and factors of CSR and how it helps in maintaining a positive image of the organization.

DEVELOPING
ACADEMIC LITERACY

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
What shall I be doing:..................................................................................................................1
Information needed to answer the research question...................................................................2
Keyword to use in search.............................................................................................................2
Storing and organizing.................................................................................................................2
Report structuring........................................................................................................................2
Gantt Chart...................................................................................................................................3
TASK 3............................................................................................................................................4
Background information of the company....................................................................................5
Significance of CSR....................................................................................................................6
Factors of corporate social responsibility....................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Academic literacy refers to the ability to understand diversified range of academic
vocabulary in context of interpreting things into meaningful manner. It helps an individual to
being able to discuss and evaluate formal, academic and subject specific jargons that allows
academic literate individuals to productively contribute to continuous communication within
specified field. This report will highlight the concept of development of academic literacy in
detailed manner.
MAIN BODY
TASK 2
What is required to do:
In this report we will understand the corporate social responsibility of The Hilton hotel, this
report will provide the background of the company such as when it was established and from
which industry it is belonging. In the task 3, it will be answering the research questions which
include corporate social responsibility of the company and other questions. This report wants to
demonstrate the research questions with a specific topic such as corporate social responsibility
and how this can be used in the influencing and enhancing the growth of the business, research
topic and Corporate Social Responsibility.
What shall I be doing:
In this task I will be discussing corporate social responsibility, the CSR is one of the most
important duties and responsibility of the business organization. The CSR plays an vital role in
the business organization and have various importance such as:
 Growth and development: when the business organization focus on the growth and
development of the company, then they look for betterment of corporate social
responsibility. These social responsibilities allow business to create a brand image and
help business to have reputation in the market. The Hilton actively complete their social
responsibility by providing various benefits to the society such as The Hilton have
focused on improving the education of the society, the company have done enough
contribution in building the schools and university to increase the education level of a
particular country in which the company is dealing.
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 Brand image and reputation: the company have brand image and reputation because of
the completion of various duties and the responsibility such as empowering women, the
hotel have run various women empowerment campaign to increase the value and
importance of women in the society. Apart from running various campaign this company
have provide major powers to women in decision-making.
Information needed to answer the research question
Types of information gathering sources: primary information data collection method, this
method is being used by the business to gather all the fresh details and information whereas
another data collection method is secondary method which provide details and information
which is been already used by other researcher. Data in this task is been taken from the primary
and secondary methods which allow researcher to gather accurate information about the
company. The Hilton hotel and corporate information is being taken from secondary published
sources.
Keyword to use in search
Corporate social responsibility of the Hilton hotel.
Hotel and luxury
hospitality industry
Storing and organizing
Background information of the company:
 Corporate social responsibility good for organization
 Significance of CSR
 Factors of corporate social responsibility
Report structuring
The report is based upon the topic i.e. can corporate social responsibility os good for an
organization. For which initially the introduction over the CSR practices have been taken place.
In the next step, information and background of the chosen industry or company will be
discussed in the task 3. After that certain research questions will be prepared as per the
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requirement of the topic that needs to be researched. The data will be collected through
secondary method which will help the scholar to understand the topic in detailed manner.
Finally, at the end of the research, conclusion will be provided in order to address the
investigation in most fruitful and beneficial manner.
Gantt Chart
Task Mode Task Name Duration Start Finish Predecesso
rs
Auto Scheduled Development of
topic 1 day? Tue 11/23/21 Tue 11/23/21
Auto Scheduled Research over
subject area 14 days? Wed 11/24/2
1
Mon 12/13/2
1 1
Auto Scheduled Setting of aims and
objectives 6 days? Tue 12/14/21 Tue 12/21/21 1,2
Auto Scheduled Literature review 6 days? Wed 12/22/2
1
Wed 12/29/2
1 3
Auto Scheduled Research
methodology 6 days? Fri 12/24/21 Fri 12/31/21 3
Manually
Scheduled Data collection 12 days Fri 12/31/21 Sat 1/15/22 3,4,5
Auto Scheduled Primary 8 days Fri 12/31/21 Tue 1/11/22
Auto Scheduled Secondary 4 days Fri 12/31/21 Wed 1/5/22
Auto Scheduled Data analysis 11 days? Mon 1/17/22 Mon 1/31/22 6
Auto Scheduled Conclusion and
recommendations 6 days? Tue 2/1/22 Tue 2/8/22 9
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TASK 3
Corporate social responsibility means the duties and responsibility of a business towards
society and environment. Almost every business organization build CSR for the betterment of
themselves, their stakeholders and the society. Social responsibility keeps the business on track
and by practicing corporate social responsibility business organization can be safe from the
impact of society, economic and environmental (Advantage, 2020).
CSR practice not only help the society but this also help the company to increase the
brand image. Corporate social responsibility is the greatest way to win the market. This study is
based on Hilton Worldwide Holdings limited, the business provides accommodation and luxury
service. The Hilton have multinational hotels all around the world. In this report we will discuss
benefits of financial data collection in contemporary society. Later in this report we will discuss
factors that differentiate business from its competitors. Later we will understand why consumer
rights are important and understand the marketing techniques which are important to small
businesses. Later we will understand how global pandemic changed the UK's economy. Later we
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will discuss corporate social responsibility and at last we will discuss impact of technology in
the nature and working of the industry.
Background information of the company
The Hilton was established in 1919 by Conrad Nicholson Hilton with the aim of providing
accommodation and luxury to the people. The Hilton is one of the most luxury hotel chain, this
hotel chain has various branches across the world. The company have brief background, at first
this hotel was started in Cisco, Texas. The founder of the hotel started this accommodation with
the aim to established reputation in the market (Noonan and Rankin, 2017).
The Hilton is one of the most luxury hotel chain, this hotel chain has various branches
across the world. The company have brief background, at first this hotel was started in Cisco,
Texas. The founder of the hotel started this accommodation with the aim to established
reputation in the market (Noonan and Rankin, 2017). The owner had the vision to create
something valuable and start the journey with some friends and family and started the journey
from the oil boom town Cisco and arranged money to purchase old Mobley later which was
converted into local hotel. This hotel has various purpose which keep the hotel ahead of its
competitors such as:
Hospitable international firm: this firm alone have more than 500 hotels across the
world which provide super luxury accommodation to the guest. This make them market leader
as well as the industry ruler. With the small journey of young entrepreneur this company have
great future plan to capture various other hospitality businesses such as restaurant, travel and
tourism. Apart from been on the top, The Hilton provide high quality service to the guest, they
have been awarded by various hospitality titles. Corporate social responsibility good for
organization
The CSR is useful for business as this boost productivity of Hilton hotels, that helps in
raising organization productivity and efficiency as it provides leverage to the corporate sources
that helps in conducting positive approach for business. It helps in determining programs that
build efficiency in workforce that conducts sustainability growth of business in desired manner.
As this derives good for business as it provides effective role that emphasize growth in market
that boost productivity of business. It helps in maintaining corporate culture of business through
facilitating productive approach of business by working in productive environment. This
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conduct profitability in business through deriving positive approach for business that helps in
raising productivity for organization in desired manner.
The CSR is useful for business as this boost productivity of Hilton hotels, that helps in
raising organization productivity and efficiency as it provides leverage to the corporate sources
that helps in conducting positive approach for business. It helps in determining programs that
build efficiency in workforce that conducts sustainability growth of business in desired manner.
As this derives good for business as it provides effective role that emphasize growth in market
that boost productivity of business. It helps in maintaining corporate culture of business through
facilitating productive approach of business by working in productive environment. This
conduct profitability in business through deriving positive approach for business that helps in
raising productivity for organization in desired manner (Chou and et.al, 2021). The corporate
social responsibility is good for business as this helps in facilitating organization productivity
and effectiveness that derives positive approach for business by raising their productivity.
It helps in maintaining function of organization in productive manner through conducting
research that how it develops in business for considering growth of business. This helps in
raising organization productivity and efficiency in desired manner. By this organization achieves
their desired goals and boost productivity through targeting customer in respective manner. This
helps in growing business and conducts sustainability growth of business to boost productivity
of business in desired manner. It creates good approach that helps in raising organization
productivity and efficiency in effective manner. This boost productivity and earn profitability of
business and conducts positive approach for business (Hsieh and et.al, 2021).
Significance of CSR
Improvise public image- In regard to this, it helps in improvising public image among
society and marketplace that helps in driven positive approach for business by developing their
productivity. Raises brand awareness and rewards- In order to this, the CSR conducts
organization by enhancing brand awareness and maintain reward in business. Saves cost
efficiency- In respond to organization, this helps in secures cost through this production and
operation function increases organization productivity in effective manner.
In accordance to this, corporate social responsibility plays key role in function of
management as this helps in raising productivity of organization. Through determining
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importance helps in raising productivity of business in desired manner that emphasize growth of
business. This build organization productivity and maintains function of organization in
perspective manner that facilitate growth of business. As this derives importance for
organization by emphasizing their various benefits, these are;
 Improvise public image- In regard to this, it helps in improvising public image among
society and marketplace that helps in driven positive approach for business by
developing their productivity (Wu and et.al, 2021). By this organization build reputation
and conducts positive approach for business that boost productivity of firm. This helps in
raising organization productivity and by emphasizing their importance helps in building
organization productivity.
 Raises brand awareness and rewards- In order to this, the CSR conducts organization
by enhancing brand awareness and maintain reward in business. It helps in facilitating
growth of business through raising their brand value, attracts more and more customers
towards organization that conduct positive approach for business. As it boosts
productivity of business and conducts positive approach for business that increase their
brand value.
 Saves cost efficiency- In respond to organization, this helps in secures cost through this
production and operation function increases organization productivity in effective
manner. By this organization saves their cost and boost productivity of business in
respective manner. It secures cost by preserving it in effective manner, as this helps in
raising production of organization and boost productivity by maintaining corporate social
responsibility of business.
 Boost consumer engagement- In terms of organization, it creates and develops effective
research by formulating raising of customer interaction by taking place effective
communication. As it helps in building communication through facilitating growth of
business (Agnihotri and Bhattacharya, 2021). By this business productivity and
efficiency that helps in raising organization productivity by attaining more and more
customer towards organization.
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Factors of corporate social responsibility
 Environment responsibility- In order to this, CSR helps in emphasizing that factors are
to be considered of environment.
 Ethical responsibility- In respond to this, ethical responsibility helps in raising
organization productivity and efficiency in desired through maintaining ethical
consideration.
 Economic responsibility- In terms of organization, it facilitates economic duty by
following work and maintain economic condition of business in market sector.
CONCLUSION
The report has been concluded about corporate social responsibility and background of
organization that plays key role in determining organization. In this has been determined
significance, role and factors has been helps in emphasizing growth of business in desired
manner. It summarizes of corporate social responsibility that plays key role in function of
management that emphasizing it is good for organization. It will justify about how organization
conducts growth of business through emphasizing corporate social responsibility into
consideration of business that helps business in running organization that conducts good
approach for business.
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REFERENCES
Books and Journals
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
Strategies in Transitioning and Emerging Economies, 65.
Agnihotri, A. and Bhattacharya, S., 2021. CSR fit and organizational attractiveness for job
applicants. International Journal of Organizational Analysis.
Chou, E.Y. and et.al, 2021. Believe to go the extra mile: the influence of internal CSR initiatives
on service employee organizational citizenship behaviors. Journal of Service Theory and
Practice.
Hsieh, Y.C. and et.al, 2021. What drives employees to participate in corporate social
responsibility? A personal characteristics-CSR capacity-organizational reinforcing model
of employees’ motivation for voluntary CSR activities. The International Journal of
Human Resource Management. pp.1-33.
Noonan, A. and Rankin, C.P., 2017. Hilton Hotel Worldwide: A case study exploring corporate
social responsibility and stakeholder management. International CHRIE.
Wu, Q. and et.al, 2021. The Role of CSR and Ethical Leadership to Shape Employees’ Pro-
Environmental Behavior in the Era of Industry 4.0. A Case of the Banking Sector.
Sustainability. 13(17). p.9773.
Xu, B. and Ma, L., 2021. Religious Values Motivating CSR: An Empirical Study from
Corporate Leaders’ Perspective. Journal of Business Ethics. pp.1-19.
Zhou, A., 2021. Communicating corporate LGBTQ advocacy: A computational comparison of
the global CSR discourse. Public Relations Review. 47(4). p.102061.
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