Corporate Social Responsibility: Impact on Business and Society
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Added on  2023/06/18
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This report discusses the impact of corporate social responsibility on business and society. It covers economic, social, and environmental factors, workplace, market place, supply chain, community, and public policy. It also highlights the importance of CSR in creating a positive image of the brand and increasing customer loyalty.
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Corporate Social Responsibility
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Corporate social responsibility...................................................................................................1 Economic.....................................................................................................................................2 Social............................................................................................................................................3 Environment Impact.....................................................................................................................3 Workplace....................................................................................................................................3 Market Place................................................................................................................................4 Supply Chain................................................................................................................................4 Community..................................................................................................................................4 Public Policy................................................................................................................................4 CONCLUSION...............................................................................................................................4 REFERENCES...............................................................................................................................6
INTRODUCTION Corporate social responsibility refers to a self regulation of an business which helps organisation to be accountable for itself, stakeholder as well as public(Han, Yu and Kim, 2019). This is important for business as it create positive image in minds of customers and also helps business to gain attention of government which helps to ensure long term survival of business in that country. This project report includes discussion corporate social responsibility of business as CSR is not limited with investment of profit of business on society but they ways of making these profit. It also includes discussion of management of impact of social, economic and environment to company. MAIN BODY Corporate social responsibility Corporate social responsibility refers to a self regulation of business which helps organisation to be accountable for itself, stakeholder as well as public. Participation of an enterprise in corporate social responsibility helps them in creating positive impact on society, economy and environment which is good for their image(Harjoto and Laksmana, 2018). Engagement of business in CSR reflect that enterprise is operating in a way which helps to enhance environment and society rather than creating negative impact on them. It is one broad concept which has may form based on organisation or industry. CSR, Volunteering efforts and philanthropy helps business to provide benefits to society which helps to boost imager of their brand. CSR is important for both company as well as community. It also create strong relationship between employees and organisation. This CSR by providing fair wages, and good working environment to employees boost morale and make employees and employers to feel connected.For instance, Starbucks is one of organisation ethic is fulfilling corporate social responsibilityandalsocommittedtowardssustainabilityandcommunitywelfare.This organisation is involved in CSR since they are established. company is engaged in CSR by using ethicallysourced coffee, formulating global network of different farmers, contributing hours in communityservice,introducinggreenbuildingwiththeirstores,developmentofcollege programs for their employee, paying tax to government and may more. This improve brand image of company in minds of their customers and enhancing value of their brand. Engagement 1
of company in CSR helps to increase engagement of employees in business, increase numbers of loyal customers for business and also create positive attention of public. Engagement of company in Corporate social responsibility helps to improve brand image of products and service of company(Kim, 2019). There is also increase in awareness in people related to environment, Corporate social responsibility and other factors. Due to this customers like to buy products of company which are fulfilling their corporate social responsibility and creating positive impact on social and environment. This provide opportunity to business to earn more profit for business. But corporate social responsibility is not encompasses about how organisation is using their profit but also how they are making profit for their business. Some organisation are investing their profit on corporate social responsibility honestly but they are making these profit by selling products which is harmful for health of people. For instance, Volkswagen is one of organisation which is conducting their operation in automotive industry. In order to save their low market share, company has created clean diesel in market of Us in order tocompetewith otherenvironmentfriendlycarslikeToyotaPriusand Honda.In this, Volkswagen has equipped with a software which detect emission test and control pollution when this emission test is taking place to helps cards to pass. But after investigation, it is revealed that company emit more poisonousnitrogen oxide in environment than allowed by government and laws. In this case company is fulfilling their corporate social responsibility by investing their profit for community development but at same time. They are harming to environment and also work again laws. Economic Economic factors are those which create impact on coat of organisation by conducting operation in particular economy. These factor include interest rate, growth in economy, inflation rate, wages rate and many more(Lund-Thomsen, 2020). Thee factors create both positive and negative impact on organisation. Business control impact of these factors by engaging in corporate social responsibility. In this, company generate employment opportunity in economy, providing fair wages to their employees. This create good image in kinds of employees and also in society. With this more people are attracting towards organisation as company is taking care of their employees and fulfilling their responsibility towards their employees. Company can also fulfilling their responsibility by paying taxes to government which is reinvested by government towards development and welfare of people living in that country. 2
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Social Social factors are those factors which is related to cultural aspect, demographic factors like age, gender, income status and many more. These factors create various impact on organisation and it is important for business to consider these factors while operating in a country(Oh, Chang and Jung, 2019). Company can control impact of these factors on business as engaging in corporate social responsibility. An organisation can fulfilling their corporate social responsibility by providing social development and welfare which can be done by providing electricity facility in villages, constructing roads for transportation, opening schools and hospitals. This helps organisation to gain support form local people and creating good image in minds of target customers. This helps business to get more profit and expand their market share as customers are likely to by products for organisation which is fulfilling their corporate social responsibility and contribute in social development. Environment Impact Environmental factors refers to those factors which include pollution,climate condition, weather and may more. These factors affect operation of business in market and can also impact on survival of business(Orazalin, 2020). In order overcome of impact of these factors in business, it is important to engage in corporate social responsibility. Business can contribute in corporate social responsibility related to environment by development products which does not harm to environment. They can also plant trees which is good for nature and can participate in campaign related to environment protection. Business can also invest on research and development which helps them to develop new technologies in order to control pollution level in a country. All these contributing in creating good image of organisation in minds of their customers. Workplace Workplace is a place where employees working for an organisation. It is a place where actual operation of business take place. It is important for an enterprise to build good relation with employees working for company at workplace. In this company can fulfilling their corporate social responsibility by creating good working condition for their employees and providing necessary equipment for safety of employees. Business can also create good working condition for employee and can provide sufficient wages or salary for their work. These helps to build good image of organisation in minds of their customers.For instance, business is doing good salary and working environment, an individual is likely to work in that organisation. 3
Market Place Market place is another factors which is important for company as it is the place where business sell their products and service(Pekovic and Vogt, 2021). There are various corporate social responsibility of business towards market place as business provide good products and service at reasonable price to their customer. They should adopt ethical strategies in order to attract customers towards their products and service. They should not include in false advertising as it can ruin their market image. It is also important for business to provide products which is good for health of their customers as it helps to create positive image in minds of their customers. Supply Chain Supply chain refers to a network between business and their supplier in order to produce as well as distribute products and service to final consumer. Supply chain also includes various step to be taken by organisation to provide their products and service it their customers. It is important for business to provide time to time payment to their supply chain as it helps to build trust between them which is important for business and its image. Community Community refers to a people who has some specific characteristics in sameand living in common place. Business needs to fulfil their corporate social responsibility in order to manage impact created by community on business(Tsai and Wu, 2021). Business can provide them social welfare and development to these community which is good for image of business. Public Policy Public policy refers to system of law, course of action, regulatory measures, funding priorities related to specific topic promulgated through government representatives. Public policy is to be followed by business which helps them in creating good image of customers in minds of customers. CONCLUSION From above mentioned protect report, it can be concluded that corporate social responsibility is responsibility to business towards society, employees, economy and environment. Corporate social responsibility helps business in creating good image in minds of their customers and increase numbers of loyal customers. Engagement of employees and positive image of brand of 4
company. There are various factors which create impact on CSR includes social, economic and environment. 5
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REFERENCES Books and Journals Han, H., Yu, J. and Kim, W., 2019. Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions.Journal of Travel & Tourism Marketing,36(3), pp.371-383. Harjoto, M. and Laksmana, I., 2018. The impact of corporate social responsibility on risk taking and firm value.Journal of Business Ethics,151(2), pp.353-373. Kim, S., 2019. The process model of corporate social responsibility (CSR) communication: CSR communicationanditsrelationshipwithconsumers’CSRknowledge,trust,and corporate reputation perception.Journal of business ethics,154(4), pp.1143-1159. Lund-Thomsen, P., 2020. Corporate social responsibility: A supplier-centered perspective. Environment and Planning A: Economy and Space,52(8), pp.1700-1709. Oh,W.Y.,Chang,Y.K.andJung,R.,2019.Boardcharacteristicsandcorporatesocial responsibility: Does family involvement in management matter?.Journal of Business Research,103, pp.23-33. Orazalin, N., 2020. Do board sustainability committees contribute to corporate environmental and social performance? The mediating role of corporate social responsibility strategy. Business Strategy and the Environment,29(1), pp.140-153. Pekovic, S. and Vogt, S., 2021. The fit between corporate social responsibility and corporate governance: the impact on a firm’s financial performance.Review of Managerial Science,15(4), pp.1095-1125. Tsai,H.J.andWu,Y.,2021.ChangesinCorporateSocialResponsibilityandStock Performance.Journal of Business Ethics, pp.1-21. 6